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Featured ADM Member Blog Posts – December 2012 Archive (105)

Social Metrics: How Much Does a Like or a Follow Cost? [Infographic]

I have to admit that the title of this post is a loaded question.  I could even argue that it is the wrong question to be asking.  The answers as provided by Builditz.com in this Infographic are based on data harvested from their significant campaign…

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Added by Joe Schwartz on December 31, 2012 at 6:00pm — No Comments

New Year's Resolutions - What's the Point?

Every year, on December 31st, I vow to hit the gym everyday, eat less candy, or spend less time working and little more time playing. However, by February 1st, it seems I have completely forgotten about my …

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Added by Kelly Holloway on December 31, 2012 at 9:30am — 2 Comments

11 Infographics Marketers Should Keep Near Their Desks

True that the majority of the 11 are aimed at B2B marketers, there ar several that I find relevant to all of us - if not entertaining.  I particularly like 1, 2, 8, 9 and 11. Which infographics appeal to you?

Shared from our friends at Eloqua.

Well made infographics have a way of clearing up clutter, organizing stray bits of data into a coherent narrative.

For marketers this kind of visual organization is invaluable for one simple reason:…

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Added by Joe Schwartz on December 31, 2012 at 9:00am — No Comments

3 Things You Can Do Today to Improve Your Dealer Website SEO

SEO Keyboard

One of the keys to being a true dealership partner amongst a sea of vendors is having the willingness to “share the playbook” with our clients and prospects. This is much more important today than ever before in the world of automotive internet marketing because the changes are happening too rapidly. Marketing professionals and companies must…

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Added by J.D. Rucker on December 31, 2012 at 6:00am — No Comments

Amazing Facts about Mobile For Your Dealership

Amazing Facts and Statistics about Mobile Marketing and Car Buyers for Your Dealership…

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Added by Ian Bernard on December 30, 2012 at 3:30pm — No Comments

Adapting to the Second Screen: Engaging with Mobile Devices through TV Ads

The Second Screen

In 2013, there will continue to be a growing number of people who have their smartphones and tablets handy while watching television. People are multitasking more often now than ever before while enjoying their television time. They are Tweeting, posting to Facebook, and visiting websites all from the comfort of their…

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Added by J.D. Rucker on December 30, 2012 at 6:00am — No Comments

Reputation Management: 80 Percent of Car Buyers Now Influenced by Online Customer Reviews*

8 in 10 American Car Buyers Report Online Reviews Influence Their Selection of a Dealership and the vehicle they purchase*

78% of Americans aged 18-64 agree that online reviews help them decide whether or…

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Added by Ralph Paglia on December 29, 2012 at 7:30pm — 11 Comments

Auto Dealer Monthly Media Assets Sold by Greg Goebel to Bobit Business Media

Email Messages sent out on Friday 12/28 indicate that the assets of Auto Dealer Monthly, LLC have been sold to Bobit Business Media by Greg Goebel.

Auto Dealer Monthly, LLC has published both…

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Added by Ralph Paglia on December 28, 2012 at 2:30pm — 6 Comments

Twitter Cards Make Video Marketing Easy as 1-2-3 Tweet!

When marketers think of social media as a promotional channel, Facebook continues to be the network of choice. Of course, this trend may be the result of people sticking to a platform that feels safe. After all, Facebook remains the largest and most influential social platform on the web today, so…

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Added by Joe Schwartz on December 28, 2012 at 1:00pm — 1 Comment

20 Ways Website Switchover Pains Can Be Avoided

Another week of frantic calls from clients that did not advise me when they were cutting over to a new website provider.  Does anyone really pay attention to what I say or write?

So, I thought I would take to the keyboard and send out a reminder to dealers who are not aware of the impact that changing a website provider can have on their marketing…

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Added by Brian Pasch on December 27, 2012 at 6:00pm — 7 Comments

There are 4 social velocity levers. Are you pulling them all?

There are only four factors that impact the ROI on social media marketing. I use a term called the Social Velocity Equation and it’s pretty simple... It goes like this:

"Social Velocity is a function of [A] the…

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Added by Joe Schwartz on December 27, 2012 at 1:30pm — 4 Comments

The Fluff-Free Guide to Writing Powerhouse SEO Content

We all know that when it comes to writing automotive SEO content, the quality of your content is what matters most.

If it wasn’t already clear, Google has…

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Added by Cobalt on December 27, 2012 at 11:30am — 7 Comments

What Mr. Phelps Did Not Know

Jim Phelps, the Mission Impossible Force agent, always received secret orders on a tape recording, which self-destructed seconds after play. 

If only we could receive directions for our own life mission by listening to pre-recorded messages.…

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Added by Patrick Kelly on December 27, 2012 at 10:30am — 6 Comments

Use Facebook ADs to find the # of Residents on Facebook Living in a Particular Zip Code (Zero In Targeting)

Facebook roughly has about 1 Billion Users. Here in the Local Palm Beach County Market, there are 207,940 Local Facebook Users from the age of 18 to 60 Male + Female with, "Include Cities Within Option" OFF.…

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Added by Lenny Gomez on December 27, 2012 at 7:30am — No Comments

Four Keys to Automotive SEO from a Guy in the Trenches

Men in the Trenches

The other day I was in a meeting with a potential client. We were discussing automotive SEO best practices and the way that the search engines are changing the way they rank. We talked about the best ways a dealer can stay ahead of their competition for their current keywords while moving up in the competitive keywords in the area.…

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Added by J.D. Rucker on December 27, 2012 at 6:00am — 1 Comment

Google Disrupts The Market With Dynamic Ads For In Stock Vehicles

Car dealers have been perfecting the best strategies to implement paid search campaigns.   It is common for dealers to ask me how much of their budget should be allocated to Google Adwords, Automotive SEO, Cars.com, or…

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Added by Brian Pasch on December 26, 2012 at 5:30pm — 1 Comment

Google Adwords Conversion Rates for Automotive

Search CR   – - –   Display Network CR

4.29%         - – -      6.15%

Wordstream recently published the research based on data collected by the AdWords Performance Grader, a free AdWords account audit tool which has evaluated over $1 billion…

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Added by Joe Schwartz on December 26, 2012 at 4:45pm — No Comments

Using Google+ as a Lite Business Blogging Platform





Facebook has the market cornered on true social networking. Twitter is the news source. YouTube owns videos. Google+, the network that's growing huge but still having challenges communicating its identity, has one major advantage over all of the other social networks: size of posts.



It's possible to format and utilize Google+…

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Added by J.D. Rucker on December 26, 2012 at 6:00am — 2 Comments

Stan Sher of Dealer eTraining talks about Lon Safko from AutoCon 2012

Stan Sher of Dealer eTraining talks about Lon Safko from AutoCon 2012.  Lon Safko has brought so much value and "outside the box" thinking that the automotive industry needs to experience.

Related Links:

http://www.lonsafko.com/
http://about.me/stansher

Added by Stan Sher on December 25, 2012 at 11:00pm — No Comments

Is Your Dealership's SEO Strategist on the Naughty or Nice List?

Is your SEO person using black hat SEO tactics or white hat SEO tactics (or a combination)?

If your search engine optimization team is using shady strategies to get your website ranked higher, you can expect more than coal in your stocking: rule-breaking SEO may have short-term benefits, but it can…

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Added by Chris Branum on December 25, 2012 at 10:00am — No Comments

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