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December 2012 ADM Blog Posts (162)

Social Metrics: How Much Does a Like or a Follow Cost? [Infographic]

I have to admit that the title of this post is a loaded question.  I could even argue that it is the wrong question to be asking.  The answers as provided by Builditz.com in this Infographic are based on data harvested from their significant campaign…

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Added by Joe Schwartz on December 31, 2012 at 6:00pm — No Comments

New Year's Resolutions - What's the Point?

Every year, on December 31st, I vow to hit the gym everyday, eat less candy, or spend less time working and little more time playing. However, by February 1st, it seems I have completely forgotten about my …

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Added by Kelly Holloway on December 31, 2012 at 9:30am — 2 Comments

11 Infographics Marketers Should Keep Near Their Desks

True that the majority of the 11 are aimed at B2B marketers, there ar several that I find relevant to all of us - if not entertaining.  I particularly like 1, 2, 8, 9 and 11. Which infographics appeal to you?

Shared from our friends at Eloqua.

Well made infographics have a way of clearing up clutter, organizing stray bits of data into a coherent narrative.

For marketers this kind of visual organization is invaluable for one simple reason:…

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Added by Joe Schwartz on December 31, 2012 at 9:00am — No Comments

3 Things You Can Do Today to Improve Your Dealer Website SEO

SEO Keyboard

One of the keys to being a true dealership partner amongst a sea of vendors is having the willingness to “share the playbook” with our clients and prospects. This is much more important today than ever before in the world of automotive internet marketing because the changes are happening too rapidly. Marketing professionals and companies must…

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Added by J.D. Rucker on December 31, 2012 at 6:00am — No Comments

Automotive Internet Sales and BDC Expert Stan Sher To Speak at Internet Battle Plan XII

Automotive Industry legend, Jim Ziegler returns with his highly successful Internet Battle Plan XII to the Crowne Plaza Ravinia in Atlanta on January 16th-17th, 2013 with a powerful line up of automotive industry experts.

 

FOR IMMEDIATE RELEASE
PRLog (Press Release) - Dec. 31, 2012 - Jim Ziegler also known as the “Alpha Dawg” will be…
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Added by Stan Sher on December 31, 2012 at 1:00am — No Comments

Stan Sher Reviews Dealer eTraining Auto Response Email at GNYADA

Stan Sher Reviews Dealer eTraining Auto Response Email at GNYADA (Greater New York Automobile Dealers Association).

 

 

Related Links:

http://dealeretraining.com/

http://www.drivingsales.com/ratings/products/stan-sher…

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Added by Stan Sher on December 30, 2012 at 11:00pm — 1 Comment

Amazing Facts about Mobile For Your Dealership

Amazing Facts and Statistics about Mobile Marketing and Car Buyers for Your Dealership…

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Added by Ian Bernard on December 30, 2012 at 3:30pm — No Comments

Adapting to the Second Screen: Engaging with Mobile Devices through TV Ads

The Second Screen

In 2013, there will continue to be a growing number of people who have their smartphones and tablets handy while watching television. People are multitasking more often now than ever before while enjoying their television time. They are Tweeting, posting to Facebook, and visiting websites all from the comfort of their…

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Added by J.D. Rucker on December 30, 2012 at 6:00am — No Comments

Reputation Management: 80 Percent of Car Buyers Now Influenced by Online Customer Reviews*

8 in 10 American Car Buyers Report Online Reviews Influence Their Selection of a Dealership and the vehicle they purchase*

78% of Americans aged 18-64 agree that online reviews help them decide whether or…

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Added by Ralph Paglia on December 29, 2012 at 7:30pm — 8 Comments

Content isn't King. It's More Like a President.

Mt Rushmore

The marketing adage “content is king” has been around for a long time. In 2013, it appears that both the search engines and social media sites are focusing on content as their driving forces, but in a different way than most understand. Things are changing in the world of internet marketing. Here’s what you need to know.

Content was never really…

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Added by J.D. Rucker on December 29, 2012 at 6:00am — No Comments

Auto Dealer Monthly Media Assets Sold by Greg Goebel to Bobit Business Media

Email Messages sent out on Friday 12/28 indicate that the assets of Auto Dealer Monthly, LLC have been sold to Bobit Business Media by Greg Goebel.

Auto Dealer Monthly, LLC has published both…

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Added by Ralph Paglia on December 28, 2012 at 2:30pm — 6 Comments

Twitter Cards Make Video Marketing Easy as 1-2-3 Tweet!

When marketers think of social media as a promotional channel, Facebook continues to be the network of choice. Of course, this trend may be the result of people sticking to a platform that feels safe. After all, Facebook remains the largest and most influential social platform on the web today, so…

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Added by Joe Schwartz on December 28, 2012 at 1:00pm — 1 Comment

Red Bull Case Study

Marketing with Twitter and Facebook should be less about selling a product, and more about selling your brand. Some companies don’t understand this and that’s why they believe social media isn’t valuable, because when you only use it to showcase sales, it isn’t. Other brands have a firm grasp on…

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Added by Timothy Martell on December 28, 2012 at 7:09am — No Comments

4 Mistakes Dealers Make with Online Video Marketing

When starting any new venture, it’s a good idea to learn from the mistakes of others. In the world of online video marketing, there are plenty of mistakes to learn from. Here are four common errors that dealers often make when entering the online video space:

1. Not Using Video at All

The biggest mistake is choosing to avoid video altogether. Using video for your business is…

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Added by Joe Schwartz on December 28, 2012 at 6:30am — No Comments

Think of Sponsored Posts Like Advertising on a Race Driver: Be Selective

Sponsor

As more businesses start to embrace the cost-effective method of social media promotions that Facebook Sponsored Stories offers, I’m seeing some mistakes pop up. As Louie Baur posted last week, you have to be…

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Added by J.D. Rucker on December 28, 2012 at 6:00am — No Comments

The Previous Customer

How many times have you heard that phrase? I know I hear it every day. The now reoccurring phrase... "Mr. Jones is NOT an Internet customer, he is Harry's previous customer! You're STEALING!"

In today's world of automotive sales the customers are changing like the business is itself. Waaaay back when, before the Internet came to the auto industry, customers would read a newspaper, talk to their neighbor who may have purchased a vehicle from you, stop in with calling or…

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Added by Martin L D'Amato on December 27, 2012 at 8:37pm — 1 Comment

20 Ways Website Switchover Pains Can Be Avoided

Another week of frantic calls from clients that did not advise me when they were cutting over to a new website provider.  Does anyone really pay attention to what I say or write?

So, I thought I would take to the keyboard and send out a reminder to dealers who are not aware of the impact that changing a website provider can have on their marketing…

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Added by Brian Pasch on December 27, 2012 at 6:00pm — 7 Comments

There are 4 social velocity levers. Are you pulling them all?

There are only four factors that impact the ROI on social media marketing. I use a term called the Social Velocity Equation and it’s pretty simple... It goes like this:

"Social Velocity is a function of [A] the…

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Added by Joe Schwartz on December 27, 2012 at 1:30pm — 4 Comments

The Fluff-Free Guide to Writing Powerhouse SEO Content

We all know that when it comes to writing automotive SEO content, the quality of your content is what matters most.

If it wasn’t already clear, Google has…

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Added by Cobalt on December 27, 2012 at 11:30am — 7 Comments

What Mr. Phelps Did Not Know

Jim Phelps, the Mission Impossible Force agent, always received secret orders on a tape recording, which self-destructed seconds after play. 

If only we could receive directions for our own life mission by listening to pre-recorded messages.…

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Added by Patrick Kelly on December 27, 2012 at 10:30am — 6 Comments

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