Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
The Douglas Auto Group had it`s 1st Annual Food-Drive organized by our Social Media Mgr. Patrick Nash and that turned out to…Continue
The last 3 years, infographics have grown as one of the most effective marketing tools available. They're easily sharable on social media, can offer tremendous SEO benefits, and can help your dealership offer content that people enjoy seeing.
Still, it's also the most underutilized tool by the automotive industry. A lot of it is our fault; vendors in the automotive space have seen infographics as too challenging and too expensive to bring to market. We've had a handful of…Continue
For sure, sales associates must attend to personal hygiene matters, dress appropriately for the…Continue
A lot is written and talked about concerning what to be thankful for during Thanksgiving, Christmas, and New Year's. I'd like to add some simplest words to thank Ralph Paglia for developing and hosting this place for meeting all my friends and for so much learning and discussion. Thank you so much, Ralph.
And also to thank all my friends here and folks I read here.…Continue
Added by Ralph Paglia on December 23, 2011 at 7:30am — No Comments
....to take on legality of vehicle purchase referrals by TrueCar at its January meeting.
Other states, including Maryland, will investigate referrals as well
The Virginia Motor Vehicle Dealer Board, which reviews new and used car dealer practices in the commonwealth, will be looking into the practice of vehicle purchase referrals to dealers with an eye toward unlicensed vehicle sales activities. TrueCar Inc., a California based business engaged in vehicle sale…Continue
TrueCar Runs Sweepstakes to Encourage Consumers to Report Their Dealer as Having Sold Them a Car!
In an effort that seems to be driven by their desire to record dealer sales that may have been missed via DMS data extraction, TrueCar has developed an innovative sweepstakes approach to incent customers who submitted a lead to report what, when and where they purchased a vehicle... In my opinion, this is simply…Continue
I've written multiple pieces on how to properly set up and maintain your Google Places listing and account, but haven't touched on the mistakes you could be making, hurting your car dealership online marketingstrategy.
Here are the places where you could really screw up your listing if you aren't careful:
Added by Ali Amirrezvani on December 22, 2011 at 11:17am — No Comments
This is the last full business week before Christmas, and for many businesses it won’t even be a full week with Christmas Eve and Christmas Day falling on the weekend. Besides preparing for the holidays and their own family traditions, car dealers are gearing up for that magical week between Christmas and New Year’s that oftentimes brings in some of their best sales of the year.
This has been an interesting year for the automotive world. Coming off of a year…
Added by Amanda Meuwissen on December 22, 2011 at 10:25am — No Comments
Most of today's dealers have focused on creating a great showroom atmosphere and customer experience. Yet so many are failing to address the very core of our Customer's Journey in the dealership...We have to…Continue
Yes, you read that right – there’s a car dealership in Chicago that’s offering FREE cars if the Packers get shut out by the Bears this Sunday. For any vehicle sold from December 16th through this Friday, Sawicki Motors will rebate 100% of the purchase price if the Chicago Bears shut out the Green Bay Packers on Christmas Day.
They’re limiting the payout to the first $1…Continue
Added by Greg Gifford on December 22, 2011 at 7:06am — No Comments
More fuel to the TrueCar fire as the Virginia Motor Vehicle Dealer Board sends a letter to Scott Painter, CEO of TrueCar, Inc.
A link to download the original letter is shown below, and here is what is says:…Continue
Have you been able to quantify how much Autotrader, Cars.com, or other third party classified websites contribute to your dealership's ability to sell more cars?
Have you questioned the importance of alternative classified websites like Craigslist or Ebay?…Continue
Do you remember the scene from Titanic where the band played as the ship sank?
Some Dealers continue to repeat the same mistakes in marketing and advertising over and over again, which haven't worked in years. Sales decline or stagnate yet they continue to play the music as their ship begins to take on water.
Let's look at traditional advertising and ask…
Added by Chris Justice on December 20, 2011 at 7:17pm — No Comments
Added by Ralph Paglia on December 20, 2011 at 6:00pm — No Comments
DealerTrack and Internet Brands Form Joint Venture to Provide Industry Leading Data Solutions to the Automotive Market
**HOT OFF THE PRESS**…
An AskPatty Christmas Tale...
'Twas the night before Christmas, and at the North Pole
Old Santa was pacing a path through the snow
On his rosy cheeks he now wore a frown;
His new fancy sleigh had just broken down.
It had heating and air, GPS, leather seats,
and a 200 Reindeer-Power Five…
Added by Jody DeVere on December 20, 2011 at 12:06pm — No Comments
The faceless machine. We build it, hoping they will come but then realize that we are competing on price with other faceless machines. We're doing it to ourselves, we move further and further away from high touch, hoping for a quantity of interactions. The sad truth about that is, the consumer your trying to lure in, is looking for…Continue
The holiday season is a great time to combine “giving” and your dealerships social media presence!
While I am sure you and your dealership have your own charities that you give to during the holidays, a sure fire way to expand your social media footprint is to contribute to the charities of your customers!
A great way to…Continue
Added by Jim Kristoff on December 19, 2011 at 1:53pm — No Comments