Professional Community for Car Dealers, Automotive Marketers and Sales Managers
Google Offers is now in Beta testing, have you taken a look at this new advertising platform?
Will you be considering Google Offers in your 2012…Continue
Added by Brian Pasch on December 4, 2011 at 7:00pm — No Comments
A recent event has occurred that some may have missed but I, being an astute student and teacher of trends, signs, conditions, Ouija, SEO and total guesswork, have noticed. A rare occurrence in both space and time that will rank at the top of important events in automotive history, ahead of Henry Ford's assembly line, in front of front wheel drive, even more important than JD Powers inventing the words "customer service" and convincing the…Continue
I got a call yesterday from Joe Webb asking about a review feature in…Continue
Blogher.com and J D Power asked both men and women to describe their range of emotions while going through the automotive purchasing cycle. Both genders listed “excited” as the primary emotion with men at 71% and women at 74%. Women were also more nervous (53%) during the process than men (42%) and less confident (30%) than men (37%).
However, when we filtered the same question results through those who had used either blogs or social networks to help with car information…Continue
American Auto Industry Resurgence Infographic created and published by the United States Federal Government... Given that the Feds created and published this chart, I thought it would be well worth sharing with members of the Automotive Digital Marketing Professional Community:…Continue
Added by Ralph Paglia on December 3, 2011 at 5:13pm — No Comments
1) No Dealer shall allow access by any Vendor to their business data (DMS, CRM, etc.) without restrictions to specific data needed and on the use of such data by the Vendor for only providing a clear and very strong business advantage…Continue
One of our dealers just brought this to our attention. I've never seen six stars available before. Have you?
Pandora is now touting itself to local advertisers as one of the strongest radio stations in every local market.
“We’ve now moved into a position of one of the largest radio stations in each of our markets effectively and typically the largest among the (18 to 35-year-old) demographic,” says Pandora CEO Joe Kennedy in a conference call according to…
Added by Terry Lancaster on December 2, 2011 at 9:30am — No Comments
I'm sure by the time I'm finished writing this blog post it will feel more like a rant than my usual posts.
Yesterday I found myself explaining to 2 different vendors and the dealership they are doing business with how their products work. This isn't the first time this has happened, I get calls from dealers in a regular basis looking for help or insight on how the technology they're paying for actually works. Yesterday's discussion came out of a request that…Continue
I am so excited to announce that Jerry Petrotto has joined the DealerOn family as our Chief Sales Officer.
Rockville, MD -- DealerOn.com, the premier auto dealer website provider is expanding its executive team to further accelerate the steady growth trajectory of its business. DealerOn, Inc., a leading online marketing company serving the retail automotive industry – today announces the appointment of Gerard J. (Jerry) Petrotto…Continue
Added by Ali Amirrezvani on December 2, 2011 at 6:30am — No Comments
I'm back on the Google Beat covering the latest discoveries for the automotive industry on search marketing strategy. I want to thank Craig Waikem for commenting on my blog post about new Google PPC Adwords formats that collect email addresses.
What Craig shared was a…Continue
N-Motion Auto Transport is a fully Licensed, Bonded, and Insured shipping company that is here to facilitate your every need. Whether you are moving a small sedan, oversized vehicle, or anything over 500 lbs., we will make the process simple and smooth for you. We know how frustrating it can be to move from one location to another, be it city-to-city or state-to-state. That’s why we are here to handle all of the logistics and headaches that come with the whole process.
Don’t you just…Continue
Added by Joshua Boyle on December 1, 2011 at 2:21pm — No Comments
By Matt Buchanan
For those who know my family’s history in the automotive space, you know that we’ve seen this business from two distinct sides: first, as a good-sized group that enjoyed…Continue
SALT LAKE CITY, Dec. 1, 2011 -- DrivingSales announced today that it has acquired consulting, training and research company Revenue Guru. As part of the acquisition, Revenue Guru founder and veteran automotive digital marketing expert…Continue
I send this message as a true friend in the automotive industry. As
some of you already know it is my mission to help dealers be
profitable and grow their results.
I wanted to reach out to you and send you this message to inform you
of what has been going on with Zag.com/TrueCar and the current
I know that a lot of dealers are using Zag.com because they are sold
on the fact that they never pay for a lead and only pay…
Added by Ken Beam on December 1, 2011 at 8:08am — No Comments