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December 2011 ADM Blog Posts (134)

Dealers Drive Customer Engagement Using Content Categories

Content May Be King - But Which Types Deliver Results, and where should that content be published... as Measured by Engagement Ratios?



Added by Ralph Paglia on December 4, 2011 at 1:00pm — 1 Comment

Put Her in the Driver's Seat: Social Tools Empower Women's Car Buying Process and J D Power asked both men and women to describe their range of emotions while going through the automotive purchasing cycle.  Both genders listed “excited” as the primary emotion with men at 71% and women at 74%. Women were also more nervous (53%) during the process than men (42%) and less confident (30%) than men (37%).

However, when we filtered the same question results through those who had used either blogs or social networks to help with car information…


Added by Jody DeVere on December 4, 2011 at 7:53am — 1 Comment

American Auto Industry Resurgence Infographic

American Auto Industry Resurgence Infographic created and published by the United States Federal Government... Given that the Feds created and published this chart, I thought it would be well worth sharing with members of the Automotive Digital Marketing Professional Community:…


Added by Ralph Paglia on December 3, 2011 at 5:13pm — No Comments

Shetterly's Three Laws of Dealer Data

1) No Dealer shall allow access by any Vendor to their business data (DMS, CRM, etc.) without restrictions to specific data needed and on the use of such data by the Vendor for only providing a clear and very strong business advantage…


Added by Keith Shetterly on December 3, 2011 at 12:30pm — 7 Comments

Has anyone seen a six star rating on Google Places?

One of our dealers just brought this to our attention. I've never seen six stars available before. Have you?

Added by Bill Playford on December 2, 2011 at 1:48pm — 15 Comments

Pandora Ads Compete for Local Radio Dollars

Pandora is now touting itself to local advertisers as one of the strongest radio stations in every local market.

“We’ve now moved into a position of one of the largest radio stations in each of our markets effectively and typically the largest among the (18 to 35-year-old) demographic,” says Pandora CEO Joe Kennedy in a conference call according to…


Added by Terry Lancaster on December 2, 2011 at 9:30am — No Comments


I'm sure by the time I'm finished writing this blog post it will feel more like a rant than my usual posts.

Yesterday I found myself explaining to 2 different vendors and the dealership they are doing business with how their products work. This isn't the first time this has happened, I get calls from dealers in a regular basis looking for help or insight on how the technology they're paying for actually works. Yesterday's discussion came out of a request that…


Added by Brent Wees on December 2, 2011 at 7:26am — 1 Comment

Jerry Petrotto Joins DealerOn as Chief Sales Officer

I am so excited to announce that Jerry Petrotto has joined the DealerOn family as our Chief Sales Officer.

Rockville, MD --, the premier auto dealer website provider is expanding its executive team to further accelerate the steady growth trajectory of its business.  DealerOn, Inc., a leading online marketing company serving the retail automotive industry – today announces the appointment of Gerard J. (Jerry) Petrotto…


Added by Ali Amirrezvani on December 2, 2011 at 6:30am — No Comments

Will Google's Honda Classified Advertising Model Ruffle Feathers?

I'm back on the Google Beat covering the latest discoveries for the automotive industry on search marketing strategy.  I want to thank Craig Waikem for commenting on my blog post about new Google PPC Adwords formats that collect email addresses. 


What Craig shared was a…


Added by Brian Pasch on December 2, 2011 at 4:30am — 2 Comments

Welcome N-Motion Auto Transport

N-Motion Auto Transport is a fully Licensed, Bonded, and Insured shipping company that is here to facilitate your every need. Whether you are moving a small sedan, oversized vehicle, or anything over 500 lbs., we will make the process simple and smooth for you. 
We know how frustrating it can be to move from one location to another, be it city-to-city or state-to-state. That’s why we are here to handle all of the logistics and headaches that come with the whole process.

Don’t you just…


Added by Joshua Boyle on December 1, 2011 at 2:21pm — No Comments

The Dealer Behind Dealers United

The Dealer Behind Dealers United

By Matt Buchanan


For those who know my family’s history in the automotive space, you know that we’ve seen this business from two distinct sides: first, as a good-sized group that enjoyed…


Added by Laurie Halter on December 1, 2011 at 11:30am — 5 Comments

DrivingSales Acquires Revenue Guru; Dennis Galbraith to Head Research and Data for DrivingSales

Digital marketing veteran to focus on delivering unbiased actionable business intelligence to Tier 3 retailers


SALT LAKE CITY, Dec. 1, 2011 -- DrivingSales announced today that it has acquired consulting, training and research company Revenue Guru.  As part of the acquisition, Revenue Guru founder and veteran automotive digital marketing expert…


Added by Crystal Hartwell on December 1, 2011 at 10:36am — 1 Comment

The Reality of


I send this message as a true friend in the automotive industry.  As

some of you already know it is my mission to help dealers be

profitable and grow their results.

I wanted to reach out to you and send you this message to inform you

of what has been going on with and the current


I know that a lot of dealers are using because they are sold

on the fact that they never pay for a lead and only pay…


Added by Stan Sher on December 1, 2011 at 10:30am — 11 Comments

Some cool Clips from the Douglas Auto Group in Summit New Jersey

 7.jpg .
 8.jpg .
 2012-Passat-Car-of-Year.jpg .…

Added by Ken Beam on December 1, 2011 at 8:08am — No Comments

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