Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
*NJ VW - More & more New Jersey Volkswagen Fans are coming to Summit to experience the pleasure of doing business with us. Stop by 491 Morris Ave. in Summit & see what all the hype is about. You`ll be glad you did.****Click the picture to
Added by Ken Beam on December 23, 2010 at 5:28pm — No Comments
Of ALL the line items in a car dealers budget, nothing is more out of balance than the funding allocated to staff education.
As more dollars are allocated to digital marketing, social…Continue
'Twas the night before payday, when all ‘cross the lot…Continue
Added by Craig Lockerd on December 23, 2010 at 11:54am — No Comments
The Automotive Website Awards (AWA), presented by PCG Digital Marketing each year, recognize companies that provide outstanding technology platforms for the automotive industry.
The 160-page research paper that is associated with the awards…Continue
Added by Ralph Paglia on December 23, 2010 at 9:12am — No Comments
I know I have had my head down working hard to make sure that Dealer Synergy is prepped and ready for 2011, but I did want to stop everything I am doing just for a few minutes…Continue
Added by Andy Fedo on December 23, 2010 at 7:53am — No Comments
Added by Stacy Mueller on December 23, 2010 at 7:24am — No Comments
After shelling out $580 million for MySpace…Continue
Added by Ralph Paglia on December 22, 2010 at 9:30pm — No Comments
Added by Paul Potratz on December 22, 2010 at 11:18am — No Comments
Well, are you? It's a question you should ask yourself sooner rather than later, before you do though you should check your ego at the door and be honest with yourself. I ask because it's the difference between…Continue
Added by David Johnson on December 22, 2010 at 11:00am — No Comments
Is this why they call it the Silly Season? Have a great break and I'll check you all in 2011. Cheers…Continue
Added by charles bayer on December 21, 2010 at 8:16pm — No Comments
I can’t tell you how many times I’ve been sitting with a client when they say, “I’m sick of being held hostage by customers who threaten me with posting a bad review on Yelp.” Just last Friday, I had a conversation about this with a good friend who’s a successful sales manager for high-line import dealership here in the…Continue
Added by Ralph Paglia on December 21, 2010 at 4:00pm — No Comments
When was the last time you were in the airport?
Did you have a lot of personal communication? Did you see people speaking with one another, laughing, conversing and seemingly having a great time?
Our guess is probably not.
Instead, you probably saw people glued to their laptops, iPhones® or smartphones. Today’s consumers are glued to their electronic devices, constantly seeking information in an age where they must have it and have it now.
Because of the diverse…Continue
Mobile Marketing at Your Dealership
Does your dealership have a Mobile Marketing Campaign in place yet? Cell Phones have become necessities in every day life and are beginning to replace the more traditional land lines. Your dealership now has the power to get your Sales & Service Incentives directly into your customers hands via their cell phone.
The most pivotal ingredient of any Mobile Marketing campaign for Car Dealers is Text…Continue
Added by Paul Potratz on December 21, 2010 at 7:44am — No Comments
Ok this isn’t a post about me or is it…the lines are getting blurry aren’t they. Yesterday I read I read 7 articles all having to do with social media many others but that was the biggest portion. Here they are if you would like to read them.
Added by Larry Bruce on December 21, 2010 at 7:30am — No Comments
If you missed the bus on having a GREAT November, I hope you wake up before it's too late to have a good December and to end the year with a BANG!
At this time of the year, not everyone has fallen into "holiday mode" and some dealerships are really ramping it up for the season! It's very easy for us to blame…
Added by Andy Fedo on December 21, 2010 at 7:00am — No Comments
Car Buying Behavior: The Case of Demotorization
written by Jenny Darroch
Marketing strategy expert at Claremont Graduate University
A couple of articles have caught my attention lately. In the October 9 issue of the Los Angeles Times, Martin Zimmerman…
Home : Live Better AND Save Money with your New Year’s Resolutions
Live Better AND Save Money with your New Year’s Resolutions
According to the US government, the most popular New Year’s Resolutions Americans make are Drink Less Alcohol, Get a Better Education, Get a Better Job,…Continue
Added by SUSAN HAIR on December 20, 2010 at 9:50pm — No Comments