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December 2010 ADM Blog Posts (112)

Rockaway/Parsippany NJ VW- Douglas VW says check out Lisa Palmiere picking up her 2011 VW Jetta SE 12/22/2010

*NJ VW - More & more New Jersey Volkswagen Fans are coming to Summit to experience the pleasure of doing business with us. Stop by 491 Morris Ave. in Summit & see what all the hype is about. You`ll be glad you did.

****Click the picture to



see a Video of Lisa, her Dad Ralph & Bob
!…

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Added by Ken Beam on December 23, 2010 at 5:28pm — No Comments

Increased Funding For Staff Education Should Be Part Of Your 2011 Budget

As we come to the end of the year, dealers should be setting in place a strategy that will ensure continued growth and prosperity in 2011. 

 

Of ALL the line items in a car dealers budget, nothing is more out of balance than the funding allocated to staff education.

 

As more dollars are allocated to digital marketing, social…

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Added by Brian Pasch on December 23, 2010 at 5:00pm — 2 Comments


Influencer
'Twas the night before payday......



'Twas the night before payday, when all ‘cross the lot…

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Added by Craig Lockerd on December 23, 2010 at 11:54am — No Comments

Cobalt and ADP Energize To Provide Stronger Dealer Solutions in 2011

Cobalt ADP Partnership The Automotive Website Awards (AWA), presented by PCG Digital Marketing each year, recognize companies that provide outstanding technology platforms for the automotive industry.

The 160-page research paper that is associated with the awards…

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Added by Brian Pasch on December 23, 2010 at 9:30am — 3 Comments

Car Buyers and Service Customers Seek Online Coupons



Car Buyers and Service Customers Seek Online Coupons in November…

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Added by Ralph Paglia on December 23, 2010 at 9:12am — No Comments

Tis the Season...already!!

WOW!  The Holiday Season is here!  Did it creep up on you too?  Where has the last month gone!?!

 

I know I have had my head down working hard to make sure that Dealer Synergy is prepped and ready for 2011, but I did want to stop everything I am doing just for a few minutes…

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Added by Andy Fedo on December 23, 2010 at 7:53am — No Comments


Influencer
How Set It And Forget It Can Drive Traffic to Your Dealership

In the customer retention management field, automotive retention programs that allow for users to ‘opt-in’ for continuous updates on their vehicles serve as an important tool for automotive dealerships to drive customers into their service centers.



In fact, automotive dealerships use multiple channels of communication such as targeted direct mail, voice messaging and emails to make sure they’re always in touch Missy Jensen - DMEautomotivewith their customers. By using data… Continue

Added by Stacy Mueller on December 23, 2010 at 7:24am — No Comments

News Corp warns MySpace to improve – or else

News Corp warns MySpace to improve – or else

MySpace Logo

After shelling out $580 million for MySpace…

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Added by Ralph Paglia on December 22, 2010 at 9:30pm — No Comments

Damage Control with Social Media

Advice for Auto Dealerships Facing Recalls

In the past few years, almost every auto manufacturer has announced some kind of recall for its vehicles. Your dealership needs to have a social media plan in place to minimize damage from the bad news and be proactive about fixing the problem. You can take advantage of social media to address the issue.



First, create a… Continue

Added by Paul Potratz on December 22, 2010 at 11:18am — No Comments

Building Your Personal Brand by Harnessing The Power Of Social Media

Are You Exceptional?



Well, are you? It's a question you should ask yourself sooner rather than later, before you do though you should check your ego at the door and be honest with yourself. I ask because it's the difference between…

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Added by David Johnson on December 22, 2010 at 11:00am — No Comments

Jolly folly

Is this why they call it the Silly Season? Have a great break and I'll check you all in 2011. Cheers…

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Added by charles bayer on December 21, 2010 at 8:16pm — No Comments

Make It Free...and Nobody Gets Hurt!

I can’t tell you how many times I’ve been sitting with a client when they say, “I’m sick of being held hostage by customers who threaten me with posting a bad review on Yelp.”  Just last Friday, I had a conversation about this with a good friend who’s a successful sales manager for high-line import dealership here in the…

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Added by Kathi Kruse on December 21, 2010 at 6:30pm — 7 Comments

George Moore Chevrolet Reopens in New Location

By George, he's back in business!

George Moore's adjusting to life - and his new digs - operating a Chevy dealership once again.…

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Added by Ralph Paglia on December 21, 2010 at 4:00pm — No Comments


Influencer
The Power of Personal Communications in Automotive Marketing

When was the last time you were in the airport?

Did you have a lot of personal communication? Did you see people speaking with one another, laughing, conversing and seemingly having a great time?

Our guess is probably not.

Instead, you probably saw people glued to their laptops, iPhones® or smartphones.  Today’s consumers are glued to their electronic devices, constantly seeking information in an age where they must have it and have it now.

Because of the diverse…

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Added by Stacy Mueller on December 21, 2010 at 8:21am — 3 Comments

Mobile Marketing at Your Dealership

Mobile Marketing at Your Dealership

Does your dealership have a Mobile Marketing Campaign in place yet? Cell Phones have become necessities in every day life and are beginning to replace the more traditional land lines. Your dealership now has the power to get your Sales & Service Incentives directly into your customers hands via their cell phone.

The most pivotal ingredient of any Mobile Marketing campaign for Car Dealers is Text…

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Added by Paul Potratz on December 21, 2010 at 7:44am — No Comments


Influencer
About.me The Beginning of Social Aggregation

Ok this isn’t a post about me or is it…the lines are getting blurry aren’t they. Yesterday I read I read 7 articles all having to do with social media many others but that was the biggest portion. Here they are if you would like to read them.

 

10 Social Media Trends for 2011

 

The 4 C’s of Social…

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Added by Larry Bruce on December 21, 2010 at 7:30am — No Comments

Make Excuses.....or Make MONEY!!

 

If you missed the bus on having a GREAT November, I hope you wake up before it's too late to have a good December and to end the year with a BANG!



At this time of the year, not everyone has fallen into "holiday mode" and some dealerships are really ramping it up for the season! It's very easy for us to blame…

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Added by Andy Fedo on December 21, 2010 at 7:00am — No Comments

Car Buying Behavior; Does Generation Y Want to Own a Car?

Car Buying Behavior: The Case of Demotorization

written by Jenny Darroch

Marketing strategy expert at Claremont Graduate University



A couple of articles have caught my attention lately. In the October 9 issue of the Los Angeles Times, Martin Zimmerman…

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Added by Ralph Paglia on December 21, 2010 at 5:00am — 6 Comments

WOMENCERTIFIED~SUSAN HAIR 561-309-7078~Communication

Home : Live Better AND Save Money with your New Year’s Resolutions

Live Better AND Save Money with your New Year’s Resolutions

By WomenCertified®

According to the US government, the most popular New Year’s Resolutions Americans make are Drink Less Alcohol, Get a Better Education, Get a Better Job,…

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Added by SUSAN HAIR on December 20, 2010 at 9:50pm — No Comments


Influencer
Sean V. Bradley training an Internet Department on Objections, Expectations, Rebuttals and WHY...

http://www.automotiveinternetsales.com

Sean V. Bradley training an Internet Department on Objections, Expectations, Rebuttals and WHY...





Mastering Objections, Expectations and Rebuttals

by Sean Bradley, CEO and Founder of Dealer Synergy



We all have had customers voice objections such as “No,” “What’s your best price?” “You are too far away,” “Is it on your lot?” and countless other… Continue

Added by Sean V. Bradley on December 20, 2010 at 1:45pm — 2 Comments

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