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Featured ADM Member Blog Posts – December 2009 Archive (23)

Ever wonder how to create effective videos on a shoestring budget?



Have you ever wonder how to create effective videos on a shoestring budget? If you have I can help you! At the very first Digital Dealer Conference in 2006 Phil Sura of Unity Works Media presented his video products and they blew me away. The challenge was the cost. The software would read the speed of connection of the end user and serve up the proper size video for smooth viewing. It took me 6 months to get my owner to send… Continue

Added by Tim Jennings on December 31, 2009 at 10:30pm — 5 Comments

Internet Department? You Just Don't Get It...

Yesterday I read a Ward article by Steve Finley, ‘Biggest Crock I Ever Heard’. This was follow up article containing rebuttal comments from disgruntled internet mangers taking offense to an earlier article “Are Dealership Internet Departments Obsolete?”.

This is so ironic I had to laugh, the very people that stuck their noses up in the air in and said “You just… Continue

Added by Larry Bruce on December 29, 2009 at 10:06am — 7 Comments

Clarkson's belly back on the telly

Remember that “Quaint my ride” episode on Top Gear when Clarkson redecorated a Merc by ripping out its interior and adding his own design touches which included a wood burning stove, bookcase, chandelier, concrete slab in the back, timber floor in the front and a wing-back chair behind the wheel?

Well Top Gear will be back in 2010 but instead of being parked at SBS the show will be driven out of the Channel 9 studios in Willoughby NSW – hopefully… Continue

Added by charles bayer on December 28, 2009 at 8:33pm — 1 Comment

Automotive Professional Blogs, Communities and Digital Dealer Magazine: Site Traffic Reports for November 2009 by Compete, Inc.

Click on the chart image shown above to open a larger, easier to read and view image of the Website Traffic Tracking widget provided by Compete, Inc. that is shown on the ADM Showroom page about halfway down...

Here…
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Added by Ralph Paglia on December 28, 2009 at 7:30pm — 9 Comments

Car Dealer Website Link Building Tips

Car Dealer SEO Link Building



A recent post by Joey Abna about his Cobalt website on ADM brought up the question about back links to their Cobalt website. Having other high quality automotive blogs and websites linking to your dealership website is an important part of an Automotive SEO strategy. However, getting links… Continue

Added by Brian Pasch on December 28, 2009 at 6:06pm — 7 Comments

Your Car Dealership Sucks!

I just read a great article on PR and Social Media “Social media mitigates public relations crises”. I have though a lot about what dealership or dealership group will be the first to have an online firestorm erupt around them. There have been small brush fires here and there. I was involved in one with a client of AIMData 3 years ago before social media got big in this industry. It was quickly put out… Continue

Added by Larry Bruce on December 28, 2009 at 6:00am — 28 Comments

Reputation Management: Car Salesmen Surpass Congress On Ethics and Honesty Ratings Among American Consumers

It is about time that automotive professionals start to move up in society's ranks for prestige and trustworthiness... Or, is this indicative of what is happening to congressional reputations?



It is not as if we, the auto industry, needed more reason to justify a concerted effort on the part of dealers for… Continue

Added by Ralph Paglia on December 26, 2009 at 2:00pm — 8 Comments

Holiday Musings and Appreciation for ADM Community Members

Here we are at the end of the year, and the end of our decade, whatever it will be called... The "Naughts", "Oh Oh's", "Zeros" or maybe just the decade of disillusionment and disaster. Think about it, we started with the bullshit "Y2K" end of the world scam to… Continue

Added by Ralph Paglia on December 25, 2009 at 4:52pm — 11 Comments

Social Content Matters - What is the content that matters to our Customers and Search?

I see the real game changer moving forward as being Content, Social Content. Content that is being consumed by the prospective customers and search sites. As we all know having good content that is relative, is good for our web site, inventory, and blogs. Keeping this fresh is a good thing and helps our cause and looks fresh to our visitors. But when we go to get Social and add info and good content that you hope will go viral - and be picked up by New style search, what do you see as subjects… Continue

Added by Wendell Dossett on December 20, 2009 at 11:00am — 30 Comments

Keyword Insight for 2010

Car dealers looking to leverage Google, Yahoo and Bing in 2010 to increase the visibility of their brand when a consumer types in a search phrase have another tool from Google they can use to refine their efforts.



From a high level perspective, search engines like Google query “best matching” assets in their database of web pages, videos, images, and social media feeds when consumers type in a search phrase. When it determines what the best items to show, it creates the infamous… Continue

Added by Brian Pasch on December 19, 2009 at 3:00am — 6 Comments

Should our dealership consider twitter...

I get that question nearly everyday from dealer principals and industry professionals. So I thought I'd just grab a couple live ones... here you go!



Please... I'd love to hear your… Continue

Added by Ron Morrison on December 17, 2009 at 11:29pm — 2 Comments

Social Network Communities for Car Dealers

Continue

Added by Ralph Paglia on December 16, 2009 at 9:40am — No Comments

Automotive Avenues Customer Testimonials in their Actual Original Hand-Written Forms!

The Automotive Avenues Customer Testimonials are from "Comment Cards" used at time of delivery, and then scanned for display on the Automotive Avenues Community site as images in their Original Hand-Written Format. This is an… Continue

Added by Ralph Paglia on December 15, 2009 at 9:30pm — 2 Comments

Social Media Marketing Wins Over Another Skeptic With Tangible Results

I just finished reading "Social Media Gold: Ratings & Reviews" by Lance Loveday and was struck by his article's conclusions, which correlate… Continue

Added by Ralph Paglia on December 13, 2009 at 11:00pm — 12 Comments

Mazda Community for Arizona Sponsored by CardinaleWay Mazda of Mesa



Visit Arizona Mazda Community

Arizona Mazda Community is sponsored by CardinaleWay Mazda in Mesa where Community membership gets you employee pricing on all things Mazda!



Why Did CardinaleWay Sponsor www.MazdaCommunity.org?



The employees of CardinaleWay… Continue

Added by Ralph Paglia on December 13, 2009 at 6:30pm — No Comments

Kia Community for Kia Dealers, Employees and Customers



Visit Kia… Continue

Added by Ralph Paglia on December 12, 2009 at 3:19pm — No Comments

Social Media Marketing Challenges in 2010

A recent survey of 1,100 business conducted by Econsultancy and Bigmouthmedia found that majority of companies are planning to invest more in social media next year but are struggling to find the time and resources to manage their activity. According to the piece written on MC Charts:

"The biggest…
Continue

Added by Brian Pasch on December 12, 2009 at 8:00am — No Comments

Search Engine Friendly Domain Names

Question: I keep hearing that "search-engine-friendly URLs" make a big difference when it comes to getting your site placed higher in nonpaid search results. Is this true? And what exactly is a search-engine-friendly URL?



Answer: A search-engine-friendly URL is a well-formed path that contains a domain,…
Continue

Added by Ralph Paglia on December 11, 2009 at 1:00pm — 3 Comments

The U.S. Auto Industry Will Surprise Expectations

It is my prediction that the Auto Industry will exceed all expectations of the media and even the auto industry executives. It is my belief that first the competitive nature of the manufacturers will force them to produce products and programs that continue to lure the American consumer back to showrooms, secondly, auto dealers are some of the most determined entrepreneurial force in business today, and lastly the aging fleet of 250 million cars,… Continue

Added by Grant Cardone on December 8, 2009 at 7:00pm — 2 Comments

The GPO Fight in 2010 For Car Dealers

A recent article on DealerRefresh.com written by Alex Snyder entitled “Is Edmunds Stealing From You?” has generated a tsunami of comments and reactions from the automotive community. For some automotive professionals, the tactics recently used by Edmunds using Checkered Flag MINI’s brand was a revelation on the topic of “online brand leakage”.



Among the many comments on Alex Snyder’s post was one from Tim Jennings, Internet Director at Tom Sparks Automotive in DeKalb Illinois.… Continue

Added by Brian Pasch on December 6, 2009 at 9:26pm — 2 Comments

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