Have you ever wonder how to create effective videos on a shoestring budget? If you have I can help you! At the very first Digital Dealer Conference in 2006 Phil Sura of Unity Works Media presented his video products and they blew me away. The challenge was the cost. The software would read the speed of connection of the end user and serve up the proper size video for smooth viewing. It took me 6 months to get my owner to send… Continue
Yesterday I read a Ward article by Steve Finley, ‘Biggest Crock I Ever Heard’. This was follow up article containing rebuttal comments from disgruntled internet mangers taking offense to an earlier article “Are Dealership Internet Departments Obsolete?”.
This is so ironic I had to laugh, the very people that stuck their noses up in the air in and said “You just… Continue
Remember that “Quaint my ride” episode on Top Gear when Clarkson redecorated a Merc by ripping out its interior and adding his own design touches which included a wood burning stove, bookcase, chandelier, concrete slab in the back, timber floor in the front and a wing-back chair behind the wheel?
Well Top Gear will be back in 2010 but instead of being parked at SBS the show will be driven out of the Channel 9 studios in Willoughby NSW – hopefully… Continue
Click on the chart image shown above to open a larger, easier to read and view image of the Website Traffic Tracking widget provided by Compete, Inc. that is shown on the ADM Showroom page about halfway down...
A recent post by Joey Abna about his Cobalt website on ADM brought up the question about back links to their Cobalt website. Having other high quality automotive blogs and websites linking to your dealership website is an important part of an Automotive SEO strategy. However, getting links… Continue
I just read a great article on PR and Social Media “Social media mitigates public relations crises”. I have though a lot about what dealership or dealership group will be the first to have an online firestorm erupt around them. There have been small brush fires here and there. I was involved in one with a client of AIMData 3 years ago before social media got big in this industry. It was quickly put out… Continue
Here we are at the end of the year, and the end of our decade, whatever it will be called... The "Naughts", "Oh Oh's", "Zeros" or maybe just the decade of disillusionment and disaster. Think about it, we started with the bullshit "Y2K" end of the world scam to… Continue
I see the real game changer moving forward as being Content, Social Content. Content that is being consumed by the prospective customers and search sites. As we all know having good content that is relative, is good for our web site, inventory, and blogs. Keeping this fresh is a good thing and helps our cause and looks fresh to our visitors. But when we go to get Social and add info and good content that you hope will go viral - and be picked up by New style search, what do you see as subjects… Continue
Car dealers looking to leverage Google, Yahoo and Bing in 2010 to increase the visibility of their brand when a consumer types in a search phrase have another tool from Google they can use to refine their efforts.
From a high level perspective, search engines like Google query “best matching” assets in their database of web pages, videos, images, and social media feeds when consumers type in a search phrase. When it determines what the best items to show, it creates the infamous… Continue
The Automotive Avenues Customer Testimonials are from "Comment Cards" used at time of delivery, and then scanned for display on the Automotive Avenues Community site as images in their Original Hand-Written Format. This is an… Continue
A recent survey of 1,100 business conducted by Econsultancy and Bigmouthmedia found that majority of companies are planning to invest more in social media next year but are struggling to find the time and resources to manage their activity. According to the piece written on MC Charts:
Question: I keep hearing that "search-engine-friendly URLs" make a big difference when it comes to getting your site placed higher in nonpaid search results. Is this true? And what exactly is a search-engine-friendly URL?
Answer: A search-engine-friendly URL is a well-formed path that contains a domain,…Continue
It is my prediction that the Auto Industry will exceed all expectations of the media and even the auto industry executives. It is my belief that first the competitive nature of the manufacturers will force them to produce products and programs that continue to lure the American consumer back to showrooms, secondly, auto dealers are some of the most determined entrepreneurial force in business today, and lastly the aging fleet of 250 million cars,… Continue
A recent article on DealerRefresh.com written by Alex Snyder entitled “Is Edmunds Stealing From You?” has generated a tsunami of comments and reactions from the automotive community. For some automotive professionals, the tactics recently used by Edmunds using Checkered Flag MINI’s brand was a revelation on the topic of “online brand leakage”.
Among the many comments on Alex Snyder’s post was one from Tim Jennings, Internet Director at Tom Sparks Automotive in DeKalb Illinois.… Continue
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