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December 2009 ADM Blog Posts (55)

Ever wonder how to create effective videos on a shoestring budget?



Have you ever wonder how to create effective videos on a shoestring budget? If you have I can help you! At the very first Digital Dealer Conference in 2006 Phil Sura of Unity Works Media presented his video products and they blew me away. The challenge was the cost. The software would read the speed of connection of the end user and serve up the proper size video for smooth viewing. It took me 6 months to get my owner to send… Continue

Added by Tim Jennings on December 31, 2009 at 10:30pm — 5 Comments

ADM Professional Community Masthead: Place Your Vote for 1 of 5 Designs Submitted by New Premier Sponsor!

It is time to reveal our new ADM Professional Community premier sponsor... Can I get a drum roll? Check out these new page masthead designs to see who it is. Although I am not a big supporter of designing anything by committee, since this is a real community and we have a new corporate benefactor that will be providing us with lots of resources, I figured we should all take a look at the new ADM Professional Community Masthead designed they have come up with and get some discussion on which one… Continue

Added by Ralph Paglia on December 30, 2009 at 7:17pm — 47 Comments

Internet Department? You Just Don't Get It...

Yesterday I read a Ward article by Steve Finley, ‘Biggest Crock I Ever Heard’. This was follow up article containing rebuttal comments from disgruntled internet mangers taking offense to an earlier article “Are Dealership Internet Departments Obsolete?”.

This is so ironic I had to laugh, the very people that stuck their noses up in the air in and said “You just… Continue

Added by Larry Bruce on December 29, 2009 at 10:06am — 7 Comments

Clarkson's belly back on the telly

Remember that “Quaint my ride” episode on Top Gear when Clarkson redecorated a Merc by ripping out its interior and adding his own design touches which included a wood burning stove, bookcase, chandelier, concrete slab in the back, timber floor in the front and a wing-back chair behind the wheel?

Well Top Gear will be back in 2010 but instead of being parked at SBS the show will be driven out of the Channel 9 studios in Willoughby NSW – hopefully… Continue

Added by charles bayer on December 28, 2009 at 8:33pm — 1 Comment

Automotive Professional Blogs, Communities and Digital Dealer Magazine: Site Traffic Reports for November 2009 by Compete, Inc.

Click on the chart image shown above to open a larger, easier to read and view image of the Website Traffic Tracking widget provided by Compete, Inc. that is shown on the ADM Showroom page about halfway down...

Here…
Continue

Added by Ralph Paglia on December 28, 2009 at 7:30pm — 9 Comments

Car Dealer Website Link Building Tips

Car Dealer SEO Link Building



A recent post by Joey Abna about his Cobalt website on ADM brought up the question about back links to their Cobalt website. Having other high quality automotive blogs and websites linking to your dealership website is an important part of an Automotive SEO strategy. However, getting links… Continue

Added by Brian Pasch on December 28, 2009 at 6:06pm — 7 Comments

Your Car Dealership Sucks!

I just read a great article on PR and Social Media “Social media mitigates public relations crises”. I have though a lot about what dealership or dealership group will be the first to have an online firestorm erupt around them. There have been small brush fires here and there. I was involved in one with a client of AIMData 3 years ago before social media got big in this industry. It was quickly put out… Continue

Added by Larry Bruce on December 28, 2009 at 6:00am — 28 Comments

Pissed Consumer Website Engages A Direct Attack on Dealer Name

My daily routine may be seen as "nerdy" for some people. I often type in common automotive search phrases to see which websites are being displayed on Google Page One. I am always on the look out for new websites that have content that are well ranked.



I pick random car dealership names to see how their Google Page One Management (GPOM) strategy is working or not working. No all car dealers believe that they should own all the organic listings on Google Page One for their dealership… Continue

Added by Brian Pasch on December 27, 2009 at 11:30am — No Comments

Reputation Management: Car Salesmen Surpass Congress On Ethics and Honesty Ratings Among American Consumers

It is about time that automotive professionals start to move up in society's ranks for prestige and trustworthiness... Or, is this indicative of what is happening to congressional reputations?



It is not as if we, the auto industry, needed more reason to justify a concerted effort on the part of dealers for… Continue

Added by Ralph Paglia on December 26, 2009 at 2:00pm — 8 Comments

Automotive Marketers Need To Practice What They Preach in 2010

I wanted to recognize a few individuals that have lead by example in regards to Automotive Internet Marketing this past year. It is easy to add a shingle to your virtual door and call yourself an Internet Marketing Expert, but in reality the Internet is the great filter for exposing facades.



As dealers shift more of their Internet Marketing dollars online in the attempt to capture more consumer eyeballs who are researching cars online, there will be dozens of companies… Continue

Added by Brian Pasch on December 25, 2009 at 10:00pm — 1 Comment

Holiday Musings and Appreciation for ADM Community Members

Here we are at the end of the year, and the end of our decade, whatever it will be called... The "Naughts", "Oh Oh's", "Zeros" or maybe just the decade of disillusionment and disaster. Think about it, we started with the bullshit "Y2K" end of the world scam to… Continue

Added by Ralph Paglia on December 25, 2009 at 4:52pm — 11 Comments

IF CONTENT IS KING, WHAT AM I?

Vincent: How about a dog?

Jules: I don't eat dog either.

Vincent: Yeah, but do you consider a dog to be a filthy animal?

Jules: I wouldn't go so far as to call a dog filthy, but they're definitely dirty. But a dog's got personality. Personality goes a long way. *



*******************************************



If you immerse yourself in the discussion topics and blogs on the popular Internet car dealer sites (Dealer Refresh, ADM, Driving Sales, Kain Idea… Continue

Added by Trace Ordiway on December 24, 2009 at 5:00am — 9 Comments

Three Posting Pitfalls…

It’s common knowledge that a social media presence is good for sales. It’s your dealership’s opportunity to connect with prospects, develop a reputation for knowledge and gain some relatively free advertising.



However it is becoming terribly clear that many managers and salespeople, in the rush to get their name out there are abandoning something very important. TACT. In fact, many dealerships I have followed seem to have no idea what kind of image they are really projecting… Continue

Added by Richard Hamel on December 23, 2009 at 8:22am — 3 Comments

Local Car Dealer's Christmas Spirit

Good Morning Everyone,



I just submitted this as a Letter to the Editor at my local newspaper but I thought I'd also share the story here! It made me so proud to work in the Automotive Industry alongside such wonderful professionals.



***



My 81 grandmother is the type of senior that constantly impresses people. To say she is independent would be an understatement. At 81 she is on Facebook, regularly Instant Messages me, and just a few weeks ago I arrived to her… Continue

Added by Karolyn Hart on December 22, 2009 at 4:30am — 5 Comments

Social Content Matters - What is the content that matters to our Customers and Search?

I see the real game changer moving forward as being Content, Social Content. Content that is being consumed by the prospective customers and search sites. As we all know having good content that is relative, is good for our web site, inventory, and blogs. Keeping this fresh is a good thing and helps our cause and looks fresh to our visitors. But when we go to get Social and add info and good content that you hope will go viral - and be picked up by New style search, what do you see as subjects… Continue

Added by Wendell Dossett on December 20, 2009 at 11:00am — 30 Comments

Keyword Insight for 2010

Car dealers looking to leverage Google, Yahoo and Bing in 2010 to increase the visibility of their brand when a consumer types in a search phrase have another tool from Google they can use to refine their efforts.



From a high level perspective, search engines like Google query “best matching” assets in their database of web pages, videos, images, and social media feeds when consumers type in a search phrase. When it determines what the best items to show, it creates the infamous… Continue

Added by Brian Pasch on December 19, 2009 at 3:00am — 6 Comments

Should our dealership consider twitter...

I get that question nearly everyday from dealer principals and industry professionals. So I thought I'd just grab a couple live ones... here you go!



Please... I'd love to hear your… Continue

Added by Ron Morrison on December 17, 2009 at 11:29pm — 2 Comments

AdAgencyOnline.Net Promotes Online Transactions For Automotive Advertising Agencies With WideStorm

AdAgencyOnline.Net is an automotive advertising social networking portal that reviews cutting edge automotive advertising applications. Their solutions of choice are those that integrate proven selling systems in brick and mortar auto dealerships with new processes being implemented on auto dealership’s websites to sell more vehicles. Philip Zelinger is the President of the national network of independent affiliated automotive… Continue

Added by Philip Zelinger on December 16, 2009 at 10:08am — 11 Comments

Social Network Communities for Car Dealers

Continue

Added by Ralph Paglia on December 16, 2009 at 9:40am — No Comments

ROI or SOI? – You and your customers’ “Sphere of Influence”

I recently put up an article in our ronsmap.com blog and I thought that it would be most helpful if I shared it with you directly in this community. As always - your comments, input, and suggestions are greatly appreciated!



Here's the article:



Today you can’t help but notice the many articles, reports and discussions around the shifting of traditional marketing spends to digital marketing spends that are taking place in various markets and that shift in spending appears… Continue

Added by Ron Morrison on December 16, 2009 at 9:23am — No Comments

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