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Featured ADM Member Blog Posts – December 2008 Archive (10)

False and Misleading Advertising Online - Steering, Buzz Marketing and Dishonesty; By Lance Winslow

By Lance Winslow





It sure seems dishonorable and disingenuous for online marketers to use a fake name to steer Internet Surfers to a website to buy something while using a fake name. Some justify their deception by stating that it is a "pen name" but is that really sufficient, as it is still a fake name and trickery tactics that are being deployed?



It seems especially problematic when that Internet Surfer or… Continue

Added by Lance Winslow on December 31, 2008 at 1:54am — No Comments

Ford Scores a Major Automotive Marketing Coup with 2010 Ford Fusion Hybrid being Introduced in April 2009

Ford scores marketing coup with thrifty Fusion hybrid

By Sharon Silke Carty, USA TODAY

DETROIT — The Ford Fusion hybrid will be the most fuel-efficient midsize sedan on the market when it arrives this spring, clocking in at 41 miles per gallon, according to data given to Ford Motor by the Environmental Protection… Continue

Added by Ralph Paglia on December 30, 2008 at 2:00pm — No Comments

Consumers Increasingly Distrust Company and Corporate Blogs



By Lance Winslow





Apparently the verdict is back on how much consumers trust company and corporate blogs these days; "Survey Says!" They don't. In fact, the rating was lower than you might have expected, yes, it was almost twice as high as the US congress, but that is not saying much now is it?



Indeed, this is the reality. Consumers, especially online consumers are wise to how much can be trusted on the… Continue

Added by Lance Winslow on December 30, 2008 at 2:47am — No Comments

DriveTheBest.com Site Analysis; The Most Impressive, Technically High Quality and Dynamically Engaging User Experience Dealer Website in America

Since 1986 I have been using various digital marketing strategies and sales tactics to sell cars... Since about 1992 I have seen hundreds, perhaps over a thousand auto dealership websites that have engaged me from either a user (consumer) perspective, or as a supplier of dealer websites as I sought to influence the design and feature structure for one of the more than half… Continue

Added by Ralph Paglia on December 28, 2008 at 11:30am — No Comments

New Startup Announcement

COMING SOON FROM:

--- GILBERT CHAVEZ

--- KIM CLOUSE

--- JOE WEBB




TO BELIEVE IT, YOU WILL HAVE TO SEE IT



MARKETING FOR THIS… Continue

Added by Ralph Paglia on December 23, 2008 at 11:30am — 1 Comment

2008 Used Vehicle Market Report from J.D. Power: More Car Buyers Are Finding The Vehicles They Buy on the Internet (duh)

More and more American used car buyers are finding the vehicles they end up buying on the web... According to a new study released by J. D. Power and Associates, the number of used vehicle buyers who discovered their vehicle purchase online increased substantially in 2008.



The newly released research shows that 61… Continue

Added by Ralph Paglia on December 22, 2008 at 8:00pm — No Comments

Maryann Keller makes her case for the U.S. auto industry while condemning the leader who ran GM into the ground

The Detroit 3 have only themselves to blame for the fact that two-thirds of the American public thinks they should be allowed to fail.



Having watched and written about the utter incompetence of executive management and corrupt automotive corporate and union cultures, I understand the sentiment.



Public sentiment reflects that… Continue

Added by Ralph Paglia on December 10, 2008 at 3:00pm — No Comments

What Does The GM Brand Stand For, Other Than Their Current Results Best Described As "Generating Misery"?

General Motors has 8 brands, but what does the GM brand actually represent? "How Detroit drove into a ditch" is the headline of an article in the Oct. 25 issue of The Wall Street Journal. When the most respected business publication in the world writes a 2,000-word article on the problems of the U.S.… Continue

Added by Ralph Paglia on December 3, 2008 at 8:30am — No Comments

Anatomy of a Used Car Listing that Sold: 2002 Ford Expedition as listed on Cars.com



Vehicle Details and…



Continue

Added by Ralph Paglia on December 2, 2008 at 8:00am — No Comments

Tis the Season for Smart Savvy Women to Get a Great Car Deal Video Shopping on AskPatty.com AskPatty.com

AskPatty.com has partnered with driverTV.com to launch a new video car shopping experience designed specifically for smart, savvy women car buyers. Women who want a faster, easier, more powerful way to research and get a quote for a new car or truck without getting bogged down in car lingo will love this new video car shopping experience. driverTV is the leading producer and distributor of professionally produced,… Continue

Added by Jody DeVere on December 1, 2008 at 2:00am — No Comments

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