First, my role as a "consultant" was thrust on me by my recognition of the fact that many of my auto dealer clients and affiliated automotive advertising agencies linked to Ad Agency Online, L.L.C
. had forgotten the "basics" that earned them their positions as the "leaders" of their respective teams. Other clients inherited their dealership from an entrepreneurial parent or they matured their agency after working for many years building up a book of… Continue
Added by Philip Zelinger on December 30, 2008 at 1:00pm —
SOURCE: The Nielsen Company - Dec 18, 2008
81 Percent of Online Holiday Shoppers Read Online Customer Reviews, According to Nielsen Online
Nearly 25 Percent of Online Shoppers Have Spent More Than $500 Online This Season
Added by Ralph Paglia on December 30, 2008 at 9:00am —
Nothing will lower your PVR faster than a bad attitude.
Maybe the first deal you see is 15 minutes prior to closing and it is a cash deal. The check is completely filled in from the customer’s lender; a lender you know you are able to beat their rates, terms and carries. Now what???
There is nothing you can do at this point that is going to change the fact that this customer is your customer and this deal is your deal. The thing you can control is your attitude, your… Continue
Added by Michael Finnan on December 30, 2008 at 9:00am —
By Lance Winslow
Apparently the verdict is back on how much consumers trust company and corporate blogs these days; "Survey Says!" They don't. In fact, the rating was lower than you might have expected, yes, it was almost twice as high as the US congress, but that is not saying much now is it?
Indeed, this is the reality. Consumers, especially online consumers are wise to how much can be trusted on the… Continue
Added by Lance Winslow on December 30, 2008 at 3:47am —
Will 2009 offer any relief from this most dreary of car-selling seasons? The Detroit 3 aren't optimistic. Ford Motor, the most bullish of the three, predicts U.S. light-vehicle sales of 12.2 million units in 2009. That would be 900,000 fewer than the 13.1 million expected in 2008 by auto analyst Erich Merkle.
But Merkle holds out hope for a recovery in the second half of 2009. He predicts U.S. sales of 12.8 million for the year, despite forecasting an awful first… Continue
Added by Ralph Paglia on December 30, 2008 at 1:00am —
Many of the auto dealer clients and affiliated automotive advertising agencies of Ad Agency Online, L.L.C
. assume that based on our focus to find and feature Internet based automotive advertising vendors and developing digital marketing technologies on our automotive advertising resource/networking portal - AdAgencyOnline.Net
- that we have shifted our attention away from the anchor for both the real and the virtual… Continue
Added by Philip Zelinger on December 29, 2008 at 6:00pm —
Philip Zelinger, the President of Ad Agency Online, L.L.C. and host of the free automotive advertising portal AdAgencyOnline.Net has announced that their vendor/client - EveryCarListed.Com,(ECL), – will be naming the Advisory Panel for their new social networking site, “Auto Industry Insights”,(AII), during the NADA Convention scheduled January 24th through January 27th 2009 in New Orleans.
AII will be… Continue
Added by Philip Zelinger on December 29, 2008 at 9:59am —
Is your Internet Department like a Bank?
Is your Bank getting robbed??
Why is it dealers allow their Internet sales department to disregard valuable leads?
Do you know what the process is in your Internet department for each lead that comes in?
Is each and every lead being handled in a proper and timely manner?
Internet departments benefit when Internet leads are treated by employees like a… Continue
Added by William Phillips on December 29, 2008 at 9:00am —
There are several things to keep in mind when training and presenting.
Always know your audience; what is their skill level/ability.
Always have an objective in mind; what is it that you would like your audience to walk away with once they’ve completed your training. One of my main objectives is to always make sure my audience can leave doing at least two or three new skills that will help them make more money.
My style is to be bold, dynamic and to try to… Continue
Added by Michael Finnan on December 28, 2008 at 9:12pm —
Since 1986 I have been using various digital marketing strategies and sales tactics to sell cars... Since about 1992 I have seen hundreds, perhaps over a thousand auto dealership websites that have engaged me from either a user (consumer) perspective, or as a supplier of dealer websites as I sought to influence the design and feature structure for one of the more than half… Continue
Added by Ralph Paglia on December 28, 2008 at 12:30pm —
features automotive advertising vendors and applications that "blur the line between the real and the virtual world" with integrated selling processes that use the World Wide Web to link buyers and sellers. Unfortunately, focusing on the technology without recognizing the human element does not recognize that all processes in brick and mortar dealerships, as well as in online virtual showrooms, rely on people. The role of the… Continue
Added by Philip Zelinger on December 27, 2008 at 8:58pm —
When it comes to the selling of cars today, it's not any easy task. Compared to the past twenty plus years, the cake walk has slowed to a drunk crawl. So what allows some folks in the 'Internet' sales world to deliver 15, 20 or even 25 and more per month? Control.
Staying in the driver's seat is not about dominating a conversation (or having a monologue with a prospect in front of you) or barely raising above a whisper for the fear of the person leaving the lot. Control is first… Continue
Added by Gary May on December 27, 2008 at 2:20pm —
Ad Agency Online, L.L.C., (AAOL), has added another leveraged resource for their network of independent affiliated automotive advertising agencies to extend their services through the use of a new auto industry social networking portal they are creating for their vendor/client – www.EveryCarListed.Com.
The automotive advertising agencies linked by the Internet based communication / distribution system developed by AAOL have been promoting… Continue
Added by Philip Zelinger on December 27, 2008 at 9:50am —
Hi, my name is Steven Bonacorsi and a Lean Six Sigma Master Black Belt. I would like to add you to my professional network
Let me know if I can be of any assistance to you and your business.
A good group to join is the Lean Six Sigma Group
Another good groups is Advanced Innovation… Continue
Added by Steven Bonacorsi on December 25, 2008 at 1:11am —
A down economy can either be an excuse for failure or the time to bring your “A” game to the dealership. I believe you can still thrive in today’s economic climate.
Sadly, a lot of dealerships are circling the drain. Attitudes are so down that when they have a live customer they do not utilize even the most basic time tested processes that have always served them well and helped sell vehicles in the past.
If you wonder where the customers go that do not buy from your… Continue
Added by Michael Finnan on December 24, 2008 at 5:46pm —
Ad Agency Online, L.L.C., (AAOL), is a network of independent affiliated automotive advertising agencies that are joined together through their online communication / distribution system to leverage their resources in both the real and the virtual world
is a vendor/client of Ad Agency Online, L.L.C., as well as a preferred automotive advertising vendor on the free auto industry social… Continue
Added by Philip Zelinger on December 24, 2008 at 9:02am —
Management Attention, Direction Drives Internet Department Results
By William Phillips
Automotive Internet Management Inc
Anyone who has spent time working in a retail automotive environment knows that what we focus on is what produces results. The most common gaffe I observe in almost every dealership I visit is upper management’s lack of oversight of their internet departments. While these managers know how many ups… Continue
Added by William Phillips on December 23, 2008 at 2:32pm —
COMING SOON FROM:
--- GILBERT CHAVEZ
--- KIM CLOUSE
--- JOE WEBB
TO BELIEVE IT, YOU WILL HAVE TO SEE IT
MARKETING FOR THIS… Continue
Added by Ralph Paglia on December 23, 2008 at 12:30pm —
Web-Savvy Consumers More Difficult To Please - Consumers who use the Internet to shop for their new vehicles report… Continue
Added by Ralph Paglia on December 23, 2008 at 8:30am —
With the year coming to a close, it was time for a bigger perspective break from our traditional focus on smaller companies. This is a look back a the bigger conduits that may not always have had the spotlight, considering the focus on the OEMs, economy and other reasons. IM@CS would like to give credit to the following:
: If Jesse Biter and the team at HomeNet don't continue to impress, you're not looking. With everything else they're… Continue
Added by Gary May on December 23, 2008 at 8:00am —