Automotive Digital Marketing

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All ADM Member Blog Posts (13,584)

ADP keeps Saturn dealership computing system business

ADP Dealer Services will retain the dealership management system business of 413 Saturn dealerships. General Motors is informing Saturn dealers today that ADP will continue to provide them a system, but dealers will switch to a newer system with more features called w.e.b.Suite 2007.



This migration will begin in the third quarter of 2009 and could take nine to 12 months to complete, said Marty Raymond, GM’s director of global retail programs. Saturn dealers have been using an older… Continue

Added by Ralph Paglia on June 14, 2008 at 12:30am — No Comments

The CRM Profit Center Concept - When Time are Tough, This is an Effective Way to Justify the Cost of a BDC

In August 2005 I had the privilege of going to work for the largest sales volume and revenue Chevrolet dealership in the world, Courtesy Chevrolet in Phoenix, AZ. Based on my previous 24 years of experience in developing

"CRM Programs" for both dealerships and car companies, I knew that effectively communicating the concept of a CRM Profit Center to Courtesy's entire management was one of my first essential objectives.



This brief article was… Continue

Added by Ralph Paglia on June 13, 2008 at 11:00pm — No Comments

AdAgencyOnline.Net Presents NADA-24 On "Automotive Advertising Experts" Blog Talk Radio Show.

Bob Williams, President of NADA-24, joined Philip Zelinger, President of Ad Agency Online, L.L.C. on the blog talk radio show “Automotive Advertising Experts” today to share best practices in automotive advertising. The FREE automotive advertising resource portal – www.adagencyonline.net – that produces the show is known as “… Continue

Added by Philip Zelinger on June 13, 2008 at 3:59pm — No Comments

Micro Sites and Your BZ main Site!!



One of my favorite things about the BZ websites are there virtual test drives. One of the ways I like to use them, is by putting them into my Micro Sites. Remember having just one website these day's is not enough. By implementing these virtual test drives into your Micro Sites or landing pages helps to drive more traffic to your main website. Your own leads are your best leads!!



View Example:… Continue

Added by Alvin Newton on June 13, 2008 at 1:51pm — 1 Comment

Have you downloaded your copy of the new Ford Digital Advertising Guide yet?

Click on the image below to see the actual site shown:



About ADM

The Automotive Digital Marketing (ADM) Professional Community website serves Car Dealers and their management teams, Internet Sales Managers, BDC Managers, Marketing Managers, OEM Interactive Media and eBusiness… Continue

Added by Ralph Paglia on June 13, 2008 at 7:00am — No Comments

The Auto Industry Is Revving Up Online Advertising Despite Economic Concerns!

No slowdown online... After consistently leading the US in advertising spending, the automotive sector has dropped into the number two spot behind retail. Ad spending in the sector is going in reverse—except on the Internet.



According to figures published in the new eMarketer report, Automotive Marketing Online:… Continue

Added by Ralph Paglia on June 12, 2008 at 1:00am — No Comments

SmartWomenBuyCars.Com Directs Automotive Adertising To Women With AdAgencyOnline.Net

SmartWomenBuyCars.Com President, Ron Frederick, selected AdAgencyOnline.Net to lead the charge in directing automotive advertising to target women car shoppers online. Philip Zelinger, President of Ad Agency Online, L.L.C. accepted the account as the automotive advertising agency for SmartWomenBuyCars.Com along with the challenge to help them educate auto dealers to understand and accept the role… Continue

Added by Philip Zelinger on June 11, 2008 at 9:37pm — No Comments

AdAgencyOnline.Net Uses Social Networking Sites For Automotive Advertising

Philip Zelinger, President of Ad Agency Online, L.L.C. advised his affiliated automotive advertising agencies to supplement their conventional and online automotive advertising plans with third party auto industry consumer social networking sites. His message was delivered today on his FREE automotive advertising resource portal – www.adagencyonline.net - during his “Lunch With Phil” show on the site’s blog talk radio station,… Continue

Added by Philip Zelinger on June 11, 2008 at 3:48pm — No Comments

AdAgencyOnline.Net Host, Philip Zelinger, Addressed Automotive Advertising Agencies On Blog Talk Radio

AdAgencyOnline.Net is a FREE automotive advertising resource portal with a blog talk radio station, WAAOL - All Autom otive Advertising News All Of The Time.” Philip Zelinger, President of Ad Agency Online, L.L.C. - the full service automotive advertising agency that sponsors the automotive advertising networking site – hosts the shows. One of the regularly scheduled shows, “Lunch With… Continue

Added by Philip Zelinger on June 10, 2008 at 12:51pm — No Comments

AdAgencyOnline.Net Links SmartWomenBuyCars.Com To Automotive Advertising On Blog Talk Radio

Automotive advertising agencies and automotive advertising consultants have taken automotive advertising to consumers where they are – on the internet! Automotive advertising messages targeted to women, by definition, have to go online so automotive advertising agencies have followed them there when crafting their creative and selected media to develop their automotive advertising messages specifically to address women issues.…



Continue

Added by Philip Zelinger on June 9, 2008 at 10:31am — No Comments

Sales Spiffs - Tell me what you think of this one.

I recently joined a new social networking site geared to dealership employees.







They are bringing online social networking for the car business to the next level and have a contest going for the best spiff idea submitted.



Here is one I submitted. http://tinyurl.com/5fj39h Please register and give me your… Continue

Added by Paul Rushing on June 8, 2008 at 9:30pm — No Comments

About the Automotive Digital Marketing Professional Community...

The Automotive Digital Marketing (ADM) Professional Community website serves Car Dealers and their management teams, Internet Sales Managers, BDC Managers, Marketing Managers, OEM Interactive Media and eBusiness Managers, Automotive Advertising Practitioners, Web Site Managers, Developers and Designers, Automotive CRM, Lead Management and Information Technology Suppliers as an online exchange for strategy, tactics, best practices, files,… Continue

Added by Ralph Paglia on June 8, 2008 at 2:00pm — No Comments

Ford Lincoln Mercury National eBusiness Weekly Announces Digital Advertising Program for Dealers

Ford and Lincoln Mercury Digital Advertising Program

Background:



The recently launched Tier 3 Co-Op program includes Digital as an eligible component for reimbursement. In an effort to provide your dealerships the best Digital Advertising solutions currently available, we are pleased to announced the Ford and Lincoln Mercury Digital Advertising… Continue

Added by Ralph Paglia on June 6, 2008 at 10:30am — No Comments

Looking at Automotive Marketing Using Online Video as a Drive-Thru Lesson

Editor's Note: Dealers and Internet Sales Managers should read this article to get a greater impact from streaming online video. Dealers can get more ROI on production costs and time by incorporating their video assets across multiple marketing channels. Brian Epro, who is IMN's automotive services group director writes about how dealers can make better use of video assets:



It's a fact: Streaming video is the hot new trend for… Continue

Added by Ralph Paglia on June 6, 2008 at 4:00am — No Comments

FREE ADVERTISING OPPORTUNITY!!!!!!

I cannot believe that out of over 800 members none of you are interested in advertising for FREE on OneShopAuto.com website.



Here is my last forum post.



I have been in the process of a major face-lift to one of my many sites. OneShopAuto.com is fast on its way of becoming a well known place to go to get new and used car information! The site is already getting on average 282 visits a day without any advertising dollars being… Continue

Added by Alvin Newton on June 5, 2008 at 12:00pm — No Comments

My Blog to my blog!

http://rednumbat.blogspot.com/

Added by Joseph B Antley; JB ANTLEY on June 2, 2008 at 11:08am — 1 Comment

Kelley Blue Book eNetwork Brunch in Dallas, TX on June 12, 2008

Kelley Blue Book eNetwork Brunch

Join us for this fast-paced workshop to learn what you need to know to start selling to them TODAY! On OUR Web site...On YOUR Web site...On YOUR LOT.

You will…

Continue

Added by Ralph Paglia on June 1, 2008 at 6:30pm — No Comments

Steve Wilhite Goes Online at Jumpstart Automotive Media

DETROIT - Auto marketing veteran Steve Wilhite has joined interactive publisher rep firm Jumpstart Automotive Media in San Francisco as president.



Wilhite, who most recently served as COO of Hyundai after stints at Volkswagen and Nissan, will direct all marketing, sales and product development in the newly created position at Jumpstart. He will report to Jumpstart's CEO Mitch Lowe. Wilhite also has joined the company's board of directors.



"The digital space is… Continue

Added by Ralph Paglia on May 29, 2008 at 6:30am — No Comments

New Car Dealers Move Toward Online Transactions - Transactional Dealer Websites



Car dealers really turn Ashley Marshall off – and away. Ashley Marshall did almost all of her purchase of a new Subaru on the Subaru of Dallas transaction site. Software developed by Ai-Dealer of Dayton, Ohio, is allowing consumers to get a firm price on a vehicle, do a trade-in and… Continue

Added by Ralph Paglia on May 25, 2008 at 10:30pm — 3 Comments

Snyergy Sessions in New Orleans

The Synergy Sessions was a great time, but it was more than that. There was so much useful information it could have been 3 or 4 days but I think at 2 days it was a little packed because of all the great speakers they had.



I think the expertise of these speakers and the ideas I was able to bring back to my dealership will help me make a real positive impact on my deparment in a very short time.



It was also very nice to meet many other professionals and get their first hand… Continue

Added by Eric Painter on May 23, 2008 at 12:41pm — No Comments

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