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November 2019 ADM Blog Posts (22)

New Lease Data Forecasts Which Vehicles are Best Price to Lease in the Month of December

Wantalease.com Data Shows that Cars and SUVs could offer Attractive Lease Deals for December Year-End Promotions based on November Lease Trends

Wantalease.com, the nation’s first online marketplace for new lease deals, reports the latest update on new lease offerings for the month of November, and forecasts new leasing trends for the month of December.  Several manufacturers offered attractive discounts and competitive pricing on compact cars and SUVs, while most luxury and…

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Added by John Sternal on November 26, 2019 at 10:13am — No Comments


Vendor
Top 5 Marketing and Sales Tools to Help Your Car Dalership Reach Sales Objectives

With proper marketing and sales tools, you can increase the profit margin of your business and also gain massive acceptance while adding value to your company.

While traditional marketing tools are still in use, digit marketing tools are seen to be…

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Added by Subhodip Das on November 26, 2019 at 2:00am — No Comments

Kerrigan Advisors Represents on the Sale of Bredemann Lexus - The 3rd Lexus Dealership Sold by Kerrigan Advisors in 2019

Bredemann Lexus sold to Fields Automotive Group

 

Irvine, CA, November 25, 2019 – Kerrigan Advisors, one of the leading sell-side advisory firms to auto dealers in the US, represented and advised Bredemann Lexus, located in Glenview, Illinois in its sale on November 18, 2019.  The buyer is Glencoe, Illinois-based Fields Automotive Group, ranked number 27 in Automotive News’ Top 150 Dealership Group List. Opened in 1990,…

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Added by Crystal Hartwell on November 25, 2019 at 6:40am — No Comments

Vital Automobile Racing Occasions

Auto racing is just one of the most popular sports that has a great deal of sentimental worth attached to it. Whether you are directly involved with auto racing occasions, opportunities are that you know someone that has actually been. Nevertheless, dfives yearly there are very important auto racing events that take place at auto racing tracks all around the nation. If you have actually never ever paid attention to them before after that below…

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Added by Walter Moore on November 24, 2019 at 9:49pm — No Comments

Strobe Light Marketing

This could—more or less so – be the right time. Or now. Or turn it on now. Or off now.

 

Except it doesn’t work because you’re on again and off again.

 …

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Added by Jim Flint on November 22, 2019 at 8:17am — No Comments

How to Take Advantage of the Rising Popularity of Video Marketing, Right NOW!

You don’t have to look very far to see that Video Marketing is the future of digital marketing. Not only is it cost effective, easy to create and use video online, but consumers favor video on almost every…

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Added by Timmy D. James on November 22, 2019 at 5:27am — 1 Comment

Kerrigan Advisors Represents El Monte Honda in its Sale – The 10th Honda Dealership Kerrigan Advisors Has Represented for Sale since 2015

El Monte Honda sold to Car Pros Automotive Group

 

 

Irvine, CA., Tuesday, November 20, 2019 – Kerrigan Advisors, the leading sell-side advisory firm to auto dealers in the US, represented and advised on the sale of Los Angeles County-based El Monte Honda, owned by Steve Nelson and business partners, to Washington-based Car Pros Automotive Group. This is the first Honda dealership for Car Pros, a west coast-based…

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Added by Crystal Hartwell on November 20, 2019 at 7:36am — No Comments

Where Oh Where Do We Find More Techs?

With the increasing demand for service repairs, dealers are scrambling to recruit more technicians. At the same time, the pool of experienced technicians is dwindling, as not enough new technicians are entering the workforce -- and demand will only increase.

 

Regardless of how much money your dealership may spend to expand your facilities to…

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Added by Dan Beres on November 19, 2019 at 5:36am — No Comments

"Gettin` back up in the Saddle!" -- Let`s make some Walk-around Videos

 Getting back to my roots & creating my Walk-around Videos. Ultimately to enhance the potential Customer`s experience when they send in an inquiry on a certain vehicle.…

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Added by Ken Beam on November 17, 2019 at 7:15am — No Comments

Are You Over Communicating To Your Customers?

When it comes to email marketing, frequency of communications plays an important role in getting customers to open your emails AND in getting them into your showroom.

 

However, flooding their inboxes with daily communications poses risks. Too many emails and your customers will lose trust in your business and unsubscribe from future marketing.…

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Added by Doug Van Sach on November 15, 2019 at 7:04am — No Comments

Slight Downturn In Lease Credit Approvals In October

Lease Approval Ratings Drop Slightly to 68.8% in October Following Increase in September

Swapalease.com, the nation’s largest car lease marketplace, reports car lease credit applicants registered a 68.8% approval rate in October, a modest dip from the September rate of 72.9%.…

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Added by John Sternal on November 14, 2019 at 9:04am — No Comments

Auto Loan & Lease Origination Data Reported as of August 2019

Auto Loan Originations Observations

Originations through June 2019 reported as of August 2019

  • 12.3 million auto loans, totaling $286.2 billion, have been originated year-to-date. This is a 0.6% decrease in accounts and a 2.6% increase in balances over this time last year.
  • Auto loans represent 86.6% of all auto account originations and 90.0% of all auto origination balances YTD.
  • 2.68 million auto loans have been…
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Added by John Sternal on November 14, 2019 at 8:53am — No Comments

Determining Which Social Media Strategies Are Generating Leads

With so many “sure-fire ways” to boost leads on social media, it can be challenging to determine which techniques actually are successful for your dealership. Paying attention to the metrics of certain strategies and campaigns on social media will point you to the most effective ways to generate leads. Read on for tips to determine the best lead generation techniques on social media.…

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Added by Dixie Somers on November 13, 2019 at 2:16pm — No Comments

The Best eCommerce Platform for Auto Parts

If you're in fixed ops for an automotive dealership you may be selling auto parts online or you may be considering it, so we put together a comprehensive list of nearly three dozen auto parts eCommerce website builders.

Obviously, vehicle…

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Added by Jon Hedges on November 11, 2019 at 11:30am — No Comments

3 Strategies to Cultivate Enthusiastic and Loyal Fans

It costs most dealers about five times as much to acquire a new customer than to retain those they already have. Yet, increasing customer retention by as little as five percent can increase profits by up to 95 percent, according to the research group Bain & Company.

 

That’s because loyal customers and enthusiastic fans will keep coming back - and they’ll refer friends and family to your dealership. Loyal customers also tend to prioritize great customer…

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Added by Bill Wittenmyer on November 11, 2019 at 7:14am — No Comments

Auto Dealerships’ Online Shopping Experience Fail to Meet Customer Expectations, Affinitiv Study Finds

Predictive personalization key to matching precedent set by non-auto retailers

Chicago, IL—November 11, 2019— The online shopping experience offered by the majority of dealerships fails to meet customer expectations, according to a new Affinitiv survey of 1,000 automotive consumers. While 76% of recent car buyers said it was important for the dealer website to be personalized, only 26% of respondents agreed that dealers…

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Added by Scot Eisenfelder on November 11, 2019 at 4:58am — No Comments

Auto/Mate Wins “Best Places to Work” Award for 10th Straight Year

Albany, N.Y. – November 11, 2019– Auto/Mate Dealership Systems has been recognized as one of the 48 Best Places to Work in New York State’s Capital region by the Albany Business Review. Auto/Mate is one of 12 companies honored in the “large companies” category with more than 150 employees. This  marks the 10th straight year that Auto/Mate has won…

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Added by Mike Esposito on November 11, 2019 at 3:59am — No Comments

5 Essential ORP Communications

Your dealership has probably been using an owner retention program (ORPs) for years, but when was the last time you evaluated the effectiveness of each communication?

One thing is certain. Sending out the same communications with the same messages via the same channels, again and again, isn’t a winning strategy. The goal of an ORP is to…

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Added by Courtney Evans on November 8, 2019 at 6:36am — No Comments

Average Page Position on Google Ads Now Gone

If you hadn’t heard, Google removed the Average Page Position from reporting.

 

As Google’s intent-based advertising platform reaches issues with “scale,” the departure does make sense. When a demand model meets its logical limit, it has to maneuver to different supply-side metrics.

 

What do I…

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Added by Jim Flint on November 8, 2019 at 6:15am — No Comments

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