Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
These days, reviews are an incredibly important part of the purchase process for all retail businesses. In fact, according to a recent article, online reviews influence a whopping 93% of consumer purchasing…Continue
Added by Brett Sutherlin on November 30, 2018 at 7:25am — No Comments
Leveraging Facebook Marketplace to help you sell more cars isn’t difficult if your dealership does it the right way. In part 1 of this series, I talked about the importance of choosing the right partner to maximize success. In …Continue
Added by Todd Smith on November 29, 2018 at 7:00am — No Comments
It has been reported that GM will be eliminating several passenger cars, including the Chevrolet Volt and Chevrolet Cruze, two compact vehicles that were held up as examples of the automaker's post-bankruptcy revival. The decision comes as Americans are reducing…Continue
Added by John Sternal on November 29, 2018 at 6:00am — No Comments
Quite simply, it's about reach. Most dealerships can reach about 50 percent of their customers…Continue
Added by Kevin Winter on November 28, 2018 at 7:00am — No Comments
It all depends on what country you are driving in.
When you fill up $50 of fuel in a Ford Fiesta in the UK, you could drive for an average of…Continue
Added by Ralph Paglia on November 27, 2018 at 4:30pm — No Comments
But this is also the moment when a sale might fall apart. Many commit the mistake of being overeager. You've got the fish on the hook but you're quick to pull the line.
How can you finalize…Continue
Added by Roger Kalinowski on November 26, 2018 at 1:36pm — No Comments
Balancing customer engagement and the cost of advertising is your key to increasing your marketing return on investment (ROI).
Sounds simple, right? It is – and it starts with a digital-first strategy. This variation on multi-channel marketing uses digital media channels (such…
Added by Kate Spangler on November 26, 2018 at 7:00am — No Comments
Added by Black Book on November 20, 2018 at 8:00am — No Comments
Search engine optimization can be a confusing thing.
As search engine algorithms frequently change many find it hard to keep up with the latest trends and best practices in order to maintain high website rankings.
Well, the 800-pound gorilla in the room…Continue
Added by Brett Sutherlin on November 19, 2018 at 9:00am — No Comments
I’m sure that most managers are familiar with the frustration that comes with discovering a salesperson decided a sale was not to be made without really working the lead, letting a perfectly good customer leave the lot. Perhaps the salesperson pre-qualified them and decided they…Continue
Added by Steve White on November 19, 2018 at 7:11am — No Comments
As dealers face mounting pressure to exceed sales and service quotas for the year, the ability to find new customers is key to reaching goals. But conquesting is never easy, primarily because you have to rely on third-party data instead of the first-party customer data in your DMS.
Partnering with the right marketing vendor is the first step.…Continue
Added by Kevin Winter on November 16, 2018 at 7:12am — No Comments
Recently I was waiting in line at an airport, along with hundreds of other travelers. A couple appeared out of nowhere, shoving their way to the front of the line and complaining loudly, as if they were the only people affected by the long wait. When another traveler told them to get in line, the pair acted shocked, as…Continue
In the first part of this series, I shared why Facebook Marketplace can help dealers sell more cars, the ways in which they can get started, and the questions they should be asking their vendors when getting this set…Continue
Added by Todd Smith on November 13, 2018 at 8:47am — No Comments
Added by Chris Miller on November 13, 2018 at 6:37am — No Comments
As a marketer or decision maker in your company, you’d love to find a lucky break. Something your competitors aren’t taking advantage of. So what if there were a platform hiding in plain sight, broadly overlooked within your industry? Here’s the thing: there is.
To examine this situation, let’s meet Jeff. Jeff is a B2B marketer at Hypothetical Business Corporation of America (HBCA). Like nearly two out of three marketers these days,…Continue
Added by jon nigbor on November 12, 2018 at 12:30pm — No Comments
It’s a common scenario: drivers eating, texting, talking on the phone, taking care of personal grooming, or even reading while on the road. Loosely termed “distracted driving,” it includes any activity drivers engage in when they’re behind the wheel, according to the National Highway Traffic Safety Administration (NHTSA).
A recent AutoLoop study identified the most common of those activities among morning commuters while driving. With a remarkable 48% of…Continue
Added by Doug Van Sach on November 9, 2018 at 7:29am — No Comments
Website Builders in 2019?
There are some option free and paid ones.
Fortunately, уоu do not nееd to grief іf уоu dоn't hаvе several hundrеd dоllаrѕ into ѕреnd оn creating a…Continue
Added by Blazho Gjorgiev on November 9, 2018 at 7:20am — No Comments
It’s a foregone conclusion that to be successful in any particular skill takes time. A lot of time! Doctors must go to college for decades, but that doesn’t necessarily mean that those graduates enter the medical field after college as an “expert” physician. Ask yourself this question: How much time do I need to invest in myself to master a particular skill?…Continue
Added by Andy Church on November 9, 2018 at 7:15am — No Comments
A recent national report “Women Car Buyers Rate Women Consultants Higher in Dealer…Continue
Added by Anne Fleming on November 7, 2018 at 10:16am — No Comments
Sure, 84% of all consumers begin their car shopping through online research, but the vast majority want to negotiate in person at…Continue
Added by John Sternal on November 6, 2018 at 11:00am — No Comments