Automotive Digital Marketing

Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders

Loading... Be Patient!

Featured ADM Member Blog Posts – November 2018 Archive (30)

Watch Out, Google Is about to Supercharge Reviews!

These days, reviews are an incredibly important part of the purchase process for all retail businesses. In fact, according to a recent article, online reviews influence a whopping 93% of consumer purchasing…

Continue

Added by Brett Sutherlin on November 30, 2018 at 7:25am — No Comments

Facebook Marketplace: A Dealership Primer - Part 3: Vehicle Merchandising

Leveraging Facebook Marketplace to help you sell more cars isn’t difficult if your dealership does it the right way. In part 1 of this series, I talked about the importance of choosing the right partner to maximize success. In …

Continue

Added by Todd Smith on November 29, 2018 at 7:00am — No Comments

Jumpstart Metrics: Share of Shopper Interest in GM's Cruze, Volt, Compared with Other Sedans

It has been reported that GM will be eliminating several passenger cars, including the Chevrolet Volt and Chevrolet Cruze, two compact vehicles that were held up as examples of the automaker's post-bankruptcy revival. The decision comes as Americans are reducing…

Continue

Added by John Sternal on November 29, 2018 at 6:00am — No Comments

Beyond the Postcard: Getting Results with Direct Mail

Have you heard that direct mail is dead? I think it's fair to say that mass mail is dead, but direct mail still has a place in your dealership's marketing strategy.

 

Quite simply, it's about reach. Most dealerships can reach about 50 percent of their customers…

Continue

Added by Kevin Winter on November 28, 2018 at 7:00am — No Comments

How Many Miles Can You Drive For $50?

How far can you drive on $50 worth of fuel?

It all depends on what country you are driving in.

When you fill up $50 of fuel in a Ford Fiesta in the UK, you could drive for an average of…

Continue

Added by Ralph Paglia on November 27, 2018 at 4:30pm — No Comments

Maximizing a New Car Test Drive: How to Turn Test Drives Into Sales

For many car salesmen, the new car test drive is the moment. You know what we're talking about. It's the feeling of being so close you can almost taste it.

But this is also the moment when a sale might fall apart. Many commit the mistake of being overeager. You've got the fish on the hook but you're quick to pull the line.

How can you finalize…

Continue

Added by Roger Kalinowski on November 26, 2018 at 1:36pm — No Comments

What Specific Factors Go into Car Insurance?

There are several factors that play a part in how much your car insurance costs you.

If you’ve ever shopped around for car insurance, you may have seen these factors in action. Here are just a few of the specifics that go into determining your rate for your car…

Continue

Added by Emma Sturgis on November 26, 2018 at 8:30am — No Comments

Market Smarter With a Digital-First Approach

Balancing customer engagement and the cost of advertising is your key to increasing your marketing return on investment (ROI).

Sounds simple, right? It is – and it starts with a digital-first strategy. This variation on multi-channel marketing uses digital media channels (such…

Continue

Added by Kate Spangler on November 26, 2018 at 7:00am — No Comments


Vendor
How to Start Your Own Auto Show Room

It may sound like a daunting engagement, but you can actually start your own auto show room and start cashing out big time if you do things right. 

Have you ever dreamt of starting your own business? Then this is one of the…

Continue

Added by Cynthia Madison on November 22, 2018 at 5:30am — No Comments

Cars and Light Truck Depreciation Increases

Welcome to this week's edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. …

Continue

Added by Black Book on November 20, 2018 at 8:00am — No Comments

Four Things You Need to Be Successful at SEO (+Bonus Infographic)

Search engine optimization can be a confusing thing.

As search engine algorithms frequently change many find it hard to keep up with the latest trends and best practices in order to maintain high website rankings.

 

Well, the 800-pound gorilla in the room…

Continue

Added by Brett Sutherlin on November 19, 2018 at 9:00am — No Comments

Are You Discriminating Against Digital Customers?

I’m sure that most managers are familiar with the frustration that comes with discovering a salesperson decided a sale was not to be made without really working the lead, letting a perfectly good customer leave the lot. Perhaps the salesperson pre-qualified them and decided they…

Continue

Added by Steve White on November 19, 2018 at 7:11am — No Comments

Secrets to a Successful Conquest Campaign

As dealers face mounting pressure to exceed sales and service quotas for the year, the ability to find new customers is key to reaching goals. But conquesting is never easy, primarily because you have to rely on third-party data instead of the first-party customer data in your DMS.

 

Partnering with the right marketing vendor is the first step.…

Continue

Added by Kevin Winter on November 16, 2018 at 7:12am — No Comments

Do you have “Only Person in the World” Disease?

Recently I was waiting in line at an airport, along with hundreds of other travelers. A couple appeared out of nowhere, shoving their way to the front of the line and complaining loudly, as if they were the only people affected by the long wait. When another traveler told them to get in line, the pair acted shocked, as…

Continue

Added by Bill Wittenmyer on November 14, 2018 at 6:00am — 1 Comment

Facebook Marketplace: A Dealership Primer – Part 2: Effective Communication is Key

In the first part of this series, I shared why Facebook Marketplace can help dealers sell more cars, the ways in which they can get started, and the questions they should be asking their vendors when getting this set…

Continue

Added by Todd Smith on November 13, 2018 at 8:47am — No Comments

As Safety Value Increases, So Do Repairs

Technology that helps safeguard…

Continue

Added by Chris Miller on November 13, 2018 at 6:37am — No Comments


Vendor
Revolutionize Your Marketing Techniques with Digital Signage

You can revolutionize your business with digital signage. If properly applied, it can make a lot of difference between a successful marketing technique and an unsuccessful one. In this write-up, you will learn about how display boards UK can be used to transform your marketing strategy.

Reduce perceived wait time

You can add digital…

Continue

Added by Cynthia Madison on November 13, 2018 at 6:15am — No Comments

The Surprising B2B Marketing Channel Your Competitors Aren’t Using

As a marketer or decision maker in your company, you’d love to find a lucky break. Something your competitors aren’t taking advantage of. So what if there were a platform hiding in plain sight, broadly overlooked within your industry? Here’s the thing: there is.



guy on laptop

To examine this situation, let’s meet Jeff. Jeff is a B2B marketer at Hypothetical Business Corporation of America (HBCA). Like nearly two out of three marketers these days,…

Continue

Added by jon nigbor on November 12, 2018 at 12:30pm — No Comments

How New Safety Features Mean New Opportunities For Dealers

It’s a common scenario: drivers eating, texting, talking on the phone, taking care of personal grooming, or even reading while on the road. Loosely termed “distracted driving,” it includes any activity drivers engage in when they’re behind the wheel, according to the National Highway Traffic Safety Administration (NHTSA).

 

A recent AutoLoop study identified the most common of those activities among morning commuters while driving. With a remarkable 48% of…

Continue

Added by Doug Van Sach on November 9, 2018 at 7:29am — No Comments

SMBs, here are Best Website Builders in 2019?

Website Builders in 2019?



What to consider to pick from in 2019 for your website?

There are some option free and paid ones.

Fortunately, уоu do not nееd to grief іf уоu dоn't hаvе several hundrеd dоllаrѕ into ѕреnd оn creating a…

Continue

Added by Blazho Gjorgiev on November 9, 2018 at 7:20am — No Comments

Featured Monthly Archives

2019

2018

2017

2016

2015

2014

2013

2012

2011

2010

2009

2008

2007

Automotive Professional Network and Resource Exchange for Car Dealers, Managers, OEM and Marketing Practitioners seeking Best Practices.

ADM Sponsor

Please Consider Automotive Marketing Professional Community Sponsors

ADM Badge

Loading…

Based On Your Interests...

ADM Consulting, LLC

Onsite/Offsite Combination ADM Consulting, LLC Professional Services
Select the maximum monthly investment you plan to make
$USD
Sign up for

Automotive Marketing Tools

Get ADM Toolbar

Click here to take the ADM Member Survey

ADM Events

Getting too many emails from ADM? Click mailbox below to control which types of alerts and updates you are sent......


Instagram

Top Automotive Marketing Forum Discussions

2. Sorry, your CRM technology is outdated!

Posted by Matt Watson on June 21, 2009

3. Main SEO Trends 2019

Posted by Kevin Lewis on January 24, 2019

Share the Best Content w/AutoMarketing Community

© 2019   Created by Ralph Paglia.   Powered by

ADM Badges  |  Report an Issue  |  Terms of Service