Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
Between endless meetings, work-related tasks and familial responsibilities it probably seems as if you’re continuously pulled in different directions. Our society has devolved into a place where we often fail to stop and notice important things, simply because we’re so busy satisfying the needs and wants from those we love, or to those whom we have to…Continue
Added by Ujj Nath on November 30, 2016 at 6:35am — No Comments
While we see content marketing daily, not everyone knows what it really is.
Some may know that it’s a kind of a marketing approach, others that it focuses on the distribution of relevant content, while the rest know the final result – it’s supposed to bring in more business. However, once we understand what content…
Added by Marcus Jensen on November 29, 2016 at 11:30am — No Comments
This Week in Social Media
News for the Week of November 28
Instagram Lets Users Know When Screenshots Are Taken
Following in Snapchat’s footsteps, Instagram has added a feature that lets users know when someone…Continue
Added by Joey Little on November 29, 2016 at 10:28am — No Comments
The automotive industry has a sales department staffing problem – and a big one. In fact, NADA has placed the yearly turnover rate as high as 70 percent. Dealerships are in constant hiring mode to keep their sales floor staffed with enough employees to provide coverage for their floor traffic and to follow up with customers and prospects.
Car shoppers still hate to visit dealerships. Ask them why and they'll tell you they don't like pushy salespeople, they're afraid of being ripped off and that buying a car still takes too much time (among other reasons).
In an attempt to banish these customer fears, dealerships come up with marketing slogans like, "No haggle guarantee," and "Your friendly…Continue
Added by Timmy D. James on November 29, 2016 at 5:42am — No Comments
If you’re like most dealers, you may feel that you don’t want to inundate your customers with mail.
However, the issue is that your competitors are most likely sending mail to the same customers that you’re trying so hard not to overwhelm.
It’s difficult to decide whether to mail…
Added by Alexia Henson on November 28, 2016 at 5:00am — No Comments
Dealer Synergy and Sean V. Bradley Presents the Money Mind Mapp. The Money Mind Mapp is the first application of it's kind and has the power to help you make…Continue
Added by Sean V. Bradley on November 23, 2016 at 3:54pm — No Comments
November New Car Sales Steer Auto Industry Back on Record-Setting Path, According to Latest Edmunds.com Projections…
Added by Ralph Paglia on November 23, 2016 at 2:30pm — No Comments
I was live on Facebook...did you catch it? Learn why change is such a necessary evil.
We’d love to hear what you have to say. Comment below and follow us on Facebook.
Added by Paul Potratz on November 23, 2016 at 12:30pm — No Comments
You already know your customers are online learning about the products and services they’re considering.
And you’re probably ready to jump in the ring and share some of your own dealership content to hook them on your brand—which is awesome. But before you start throwing…
Added by Joey Little on November 23, 2016 at 11:30am — No Comments
While it is still legal to sell pre-owned vehicles with open recalls, the National Highway & Transportation Safety Administration has advocated that these vehicles not be sold -- Similar to how it is illegal for auto dealers to sell new cars, or for any rental car agency to rent vehicles with open recalls. The issue is still being debated, yet, at the moment, pre-owned…Continue
Added by Chris Miller on November 23, 2016 at 5:53am — No Comments
This Week in Social Media
News for the Week of November 21
Facebook Updates Metrics and Reporting
Facebook had reportedly been having some issues with the metrics it provided, so they have released several updates to…Continue
Added by Joey Little on November 22, 2016 at 1:55pm — No Comments
As technology has caused a significant shift in consumer interactions and desires, retailers have to follow suit in order to retain the consumers’ business. Customer loyalty is an increasingly fickle thing. And, as convenience has become so easily attainable for today’s consumers, some retailers believe that the only competitive arena left is price. However, this is not…Continue
Added by Mike Gorun on November 22, 2016 at 6:37am — No Comments
Get ready for the Rise of Electric Vehicles! With over 1,000,000 EVs on the road today, and 62% growth expected this year in North America, it’s clear we need to prepare for a world full of electric cars. That’s why we’re dedicating this blog to identifying and raising awareness to some of the safety hazards that we need to solve as soon as possible.
Added by Kathy Wheat on November 21, 2016 at 7:55pm — No Comments
Today’s automotive consumers are more educated than ever, and that plays an enormous role in how they interact with your dealership.
Shoppers expect even more from your team, and it’s important everyone is prepared to interact with the newest consumer generations—savvy, connected…
Added by Joey Little on November 21, 2016 at 10:30am — No Comments
My friends at CallRevu are allowing me to share some interesting statistics from their most recent 2 million call report. This quarterly report aggregates data from over 1,200 dealerships and is sure to be eye opening for many dealers.
Added by Erik Nachbahr, CISSP on November 21, 2016 at 8:44am — No Comments
One click ordering. Buy it now. Same day delivery. Dash buttons where all you have to do is press a button and the item is shipped. You can even place orders through Amazon’s Alexa with a voice command.
Businesses like Amazon have grown into hugely popular industry giants because…
Added by Ujj Nath on November 21, 2016 at 6:39am — No Comments
Recently I’ve seen several blogs and articles about the customer experience and an article in Automotive News really caught my attention and sparked my interest. It is all about how seven minutes is far too long for a service customer to wait before they are even…Continue
Added by Tim Clay on November 21, 2016 at 5:47am — No Comments
One of the objectives I'll be working on in the coming year is to refine the tactics I'll be using to reach out to all the people I think will be able to move us forward.....
We, here at Rechtschaffen Motors will be reporting on the changes…Continue
Added by Barry Neuman on November 20, 2016 at 5:53pm — No Comments
Have you ever wanted to increase the number of views on your YouTube videos?
Of course you have!
But when there are over 100 hours of video uploaded to YouTube every minute, it can be hard to get yours at the…Continue
Added by Paul Potratz on November 18, 2016 at 12:30pm — No Comments