Professional Community for Car Dealers, Automotive Marketers and Sales Managers
Between endless meetings, work-related tasks and familial responsibilities it probably seems as if you’re continuously pulled in different directions. Our society has devolved into a place where we often fail to stop and notice important things, simply because we’re so busy satisfying the needs and wants from those we…Continue
Added by Ujj Nath on November 30, 2016 at 6:35am — No Comments
While we see content marketing daily, not everyone knows what it really is.
Some may know that it’s a kind of a marketing approach, others that it focuses on the distribution of relevant content, while the rest know the final result – it’s supposed to bring in more business. However, once we understand what content…
Added by Marcus Jensen on November 29, 2016 at 11:30am — No Comments
This Week in Social Media
News for the Week of November 28
Instagram Lets Users Know When Screenshots Are Taken
Following in Snapchat’s footsteps, Instagram has added a feature that lets users know when someone…Continue
Added by Joey Little on November 29, 2016 at 10:28am — No Comments
Unengaged wait time in the dealership outpaced negotiation as the biggest consumer pain point in the car buying process, according to eLEND Solutions 2016 Dealer Survey
Foothill Ranch, CA –November 29, 2016 – For the third year in a row, a survey of auto dealers, fielded by eLEND Solutions™, shows a distinct disconnect between actual start-to-finish transaction times and what dealers believe is the “ideal” time…Continue
Added by Crystal Hartwell on November 29, 2016 at 8:24am — No Comments
The automotive industry has a sales department staffing problem – and a big one. In fact, NADA has placed the yearly turnover rate as high as 70 percent. Dealerships are in constant hiring mode to keep their sales floor staffed with enough employees to provide coverage for their floor traffic and to follow up with…Continue
Car shoppers still hate to visit dealerships. Ask them why and they'll tell you they don't like pushy salespeople, they're afraid of being ripped off and that buying a car still takes too much time (among other reasons).
In an attempt to banish these customer fears, dealerships come up with marketing…Continue
Added by Timmy D. James on November 29, 2016 at 5:42am — No Comments
If you’re like most dealers, you may feel that you don’t want to inundate your customers with mail.
However, the issue is that your competitors are most likely sending mail to the same customers that you’re trying so hard not to overwhelm.
It’s difficult to decide whether to mail…
Added by Alexia Henson on November 28, 2016 at 5:00am — No Comments
Dealer Synergy and Sean V. Bradley Presents the Money Mind Mapp. The Money Mind Mapp is the first application of it's kind and has the power to help you make…Continue
Added by Sean V. Bradley on November 23, 2016 at 3:54pm — No Comments
November New Car Sales Steer Auto Industry Back on Record-Setting Path, According to Latest Edmunds.com Projections…
Added by Ralph Paglia on November 23, 2016 at 2:30pm — No Comments
I was live on Facebook...did you catch it? Learn why change is such a necessary evil.
We’d love to hear what you have to say. Comment below and follow us on Facebook.
Added by Paul Potratz on November 23, 2016 at 12:30pm — No Comments
You already know your customers are online learning about the products and services they’re considering.
And you’re probably ready to jump in the ring and share some of your own dealership content to hook them on your brand—which is awesome. But before you start throwing…
Added by Joey Little on November 23, 2016 at 11:30am — No Comments
While it is still legal to sell pre-owned vehicles with open recalls, the National Highway & Transportation Safety Administration has advocated that these vehicles not be sold -- Similar to how it is illegal for auto dealers to sell new cars, or for any rental car agency to rent vehicles with open recalls. The…Continue
Added by Chris Miller on November 23, 2016 at 5:53am — No Comments
Hero Motor Corp introduced Duet recently for a price of Rs 50,500 (ex-showroom price), this is a new scooter with a classy design covered in a new steel body. The CEO, MD and Chairman of Hero MotoCorp, Pawan Munjal commented on the introduction of Hero Duel saying, ‘’The arrival of the new Duet has enabled us to strengthen our scooter product portfolio. The Duet along with Maestro Edge are first scooters to be engineered by the in-house R and D team and this is a significant launch for the…Continue
Added by Justin Carlos on November 22, 2016 at 10:10pm — No Comments
This Week in Social Media
News for the Week of November 21
Facebook Updates Metrics and Reporting
Facebook had reportedly been having some issues with the metrics it provided, so they have…Continue
Added by Joey Little on November 22, 2016 at 1:55pm — No Comments
Having a junker stranded in your driveway can be a frustrating situation for homeowners. Not only are these vehicles often eyesores, but they can even damage your property with leaking fluids and rotting rubber. Here is a look at four quick and easy ways that car owners can get rid of their…Continue
Added by Rachelle Wilber on November 22, 2016 at 12:00pm — No Comments
Buying your first car is an exciting time. It means that you will be able to travel where you want to go, such as school, work or to a friend's house. Before you get behind the wheel of your car, there are a few things that you need to check off so that you operate the car legally and safely.
One of the things that you need to make sure that you…
Added by Emma Sturgis on November 22, 2016 at 8:30am — No Comments
Cyber Monday is known as the day for getting deals on everything from toys to electronics. But what about cars? Jumpstart Automotive Media presented an online survey to approximately 2,500 Americans across the U.S. to gauge their appetite in car shopping during Cyber Monday, and to determine the best digital media channels to reach both men and women. Here are a few highlights:
Added by John Sternal on November 22, 2016 at 7:52am — No Comments
Pace of acquisitions slow for balance of 2016; incoming Trump administration motivating sellers to push closings to 2017, while more foreign investment anticipated next year
Irvine, CA, November 22, 2016 – Dealership M&A activity declined by 7% in the first nine months of 2016 YOY, with sellers likely to push closings to 2017 in anticipation of potential tax benefits from the…Continue
Added by Crystal Hartwell on November 22, 2016 at 7:09am — No Comments
As technology has caused a significant shift in consumer interactions and desires, retailers have to follow suit in order to retain the consumers’ business. Customer loyalty is an increasingly fickle thing. And, as convenience has become so easily attainable for today’s consumers, some retailers believe that the only…Continue
Added by Mike Gorun on November 22, 2016 at 6:37am — No Comments
Partnership enhances customer interaction with auto dealer
service customers, boosting sales and retention
Added by Ujj Nath on November 22, 2016 at 6:05am — No Comments