Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
What Is Your Game Plan?
You spend a lot of time in meetings and discussing your strategies. On this week's Hard Facts, Samantha teaches you how to make sure everyone works together to reach your goals and ensure everyone is accountable.
Added by Paul Potratz on November 27, 2015 at 8:30am — No Comments
Those options, however, have progressed and today’s consumers have moved on from phone calls and e-mails to air their…Continue
A quality live chat product on your dealership website is a great way to greet shoppers and start the sales or service experience. But if two to four percent of visits turn into a live chat conversation, it can show up as bounce in your Google Analytics reports when they submit lead…Continue
Added by Big Tom LaPointe on November 27, 2015 at 5:00am — No Comments
In a study published this month by Google’s Automotive division titled, “The 5 Auto Shopping Moments Every Brand Must Own,” it’s crystal clear that dealers need to have a strong mobile strategy in order to stay in the…Continue
Added by David Metter on November 27, 2015 at 4:30am — No Comments
Google will look different for users due to its latest updates to Google+. Latest improvements focus on Communities and Collections, placing those features front and center for Google social media…Continue
Added by Joey Little on November 25, 2015 at 12:07pm — No Comments
If you’re on any social media platform, there’s no doubt that you’ve seen or heard of a multitude of topics where someone somewhere was offended. Not counting obvious religious, political or other volatile topics - there are many that seem, well, baffling. Take for example, the University of Ottawa’s decision to cancel its yoga class over concerns that cultural…Continue
Added by sara callahan on November 25, 2015 at 5:00am — No Comments
What do you want from SEO? If I had to guess, I'd say "more traffic" or "more leads" are at the top of your goals list.
The problem is, those…Continue
Added by Ralph Paglia on November 24, 2015 at 7:02am — No Comments
Point in case: Doug Demiro, a former manager of Porsche Cars North America, and now author of a popular column on automotive website Jalopnik, answered a…Continue
Added by Mike Gorun on November 24, 2015 at 5:56am — No Comments
From Los Angeles, Chip Perry said his goal as the new CEO of TrueCar Inc. will be…
Most of the time the goal of a dealership's advertising is to reach car shoppers and convince them to visit your store. But what about the customers who are already in your dealership? You're probably thinking there's no need to advertise to them. If they're in your showroom, there's a pretty good chance you can close them. And you're right - unless one of your competitors…Continue
Added by David Metter on November 23, 2015 at 5:27am — No Comments
Four Keys to Success on Instagram
Want to sell more cars and reach more potential shoppers with Instagram? This week, special guest Tori Hoffman has the four keys to success on Instagram.
Added by Paul Potratz on November 20, 2015 at 2:30pm — No Comments
Unless you’ve been in hibernation for the past few weeks, you’ve undoubtedly been barraged with news and opinions about the VW Recalls. Regardless of the intent of Volkswagen, it’s quite fascinating to observe the polarizing reactions by owners of the diesel engine carrying cars. No doubt the government regulators are going to compel Volkswagen to fix all of the…Continue
Added by Chris Miller on November 20, 2015 at 4:58am — No Comments
Nobody ever said selling cars was easy. Price negotiations, steep competition, and consumers with high…
The holidays are right around the corner. Are you feeling festive (or lucky)?
PowerDealer has a special opportunity for you!
From now until December 1st, you have an opportunity…Continue
Added by Kris Rosychuk on November 19, 2015 at 7:00am — No Comments
Pinterest lovers, rejoice! The new visual search has launched, which means users can now search for items that appear in pins simply by tapping the built-in search tool and zooming in on objects of…Continue
Added by Joey Little on November 18, 2015 at 12:45pm — No Comments
Today’s consumers are more educated than ever, and that plays an enormous role in how they interact with your dealership and what they expect when they set foot onto your showroom floor. It’s important your dealers are prepared to interact with a generation that has access to endless information online and prefers utilizing it by researching their options…Continue
Added by Joey Little on November 18, 2015 at 8:00am — No Comments
Today’s consumers dictate the customer experiences they want and brands are listening. Think about Amazon. You can literally tweet your order to them and it will be at your house in 2 days. In some markets, they’ll deliver your order in an hour. Why has Amazon become the behemoth that it is today? Because it has leveraged technology to create the most efficient…Continue
Added by Bruce Thompson on November 18, 2015 at 5:55am — No Comments
It’s one thing to try to view the auto industry through the eyes of a consumer when you work for a dealership. It’s quite another to attempt to view it as a vendor. But to TRULY get the feel for what it’s like to see the industry like a car shopper, one needs to actually shop for – and buy – an automobile. And during the past 10 days that’s…Continue
Added by Big Tom LaPointe on November 17, 2015 at 8:30pm — No Comments
According to Santander Consumer USA, used cars are expected to outsell new cars nearly 2 to 1 this year, making it more important than ever for dealerships and sales professionals to understand what’s driving this trend and how…Continue
Added by Joey Little on November 17, 2015 at 2:12pm — No Comments