Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
Part 2 of "Can You See The Forest For The Trees?"
If reputation is the forest and reviews are the trees, I begin again by…Continue
Added by Tom Gorham on November 30, 2014 at 12:00pm — No Comments
Added by Tom Gorham on November 29, 2014 at 8:00pm — No Comments
Shoppers ready to spend money, combined with manufacturers launching massive incentives and ad campaigns, make the holiday season ripe for increased website traffic. These factors also make a quality live chat service a must to capitalize on all this extra dealership website traffic. More than any other time of the year, buyers are in a rush to find the information they want and need on the products…Continue
Added by Big Tom LaPointe on November 29, 2014 at 2:00pm — No Comments
Starbucks recently announced plans to roll out a delivery service in some key major markets. This follows on the heels of an initiative which allows customers to place their drink orders via smartphones, so as to minimize wait times.
Starbucks has a very loyal customer base and many locations…Continue
Added by Richard Holland on November 28, 2014 at 5:30am — No Comments
The largest complaint that consumers have when considering a vehicle purchase is the fact that the process takes too long. Even with all the new technology processes that dealerships have employed over the past few years, the purchase process is still as long and cumbersome as it was twenty years ago.
AutoNation recently started to roll out a vehicle purchase…Continue
Added by Mike Gorun on November 26, 2014 at 6:00am — No Comments
The days of ‘black box’ digital advertising packages appears to be coming to a close. Black box refers the idea that you pay your digital vendor or agency a monthly amount to provide a host of online services and they ‘optimize’ it among various digital elements…
Added by Ed Steenman on November 25, 2014 at 8:30pm — No Comments
It's the holiday season, that means one thing, you only have a few weeks left to hit your year end sales quotas. While this turns into a very stressful time for many dealerships, it doesn't have to be this way; so put away your Grinch costume and use that shiny little device (smartphones) all you customers have to turn your inventory…Continue
Added by Josh Knutson on November 25, 2014 at 8:52am — No Comments
Content marketing, in general, can provide many valuable benefits. It can help create and maintain a brand presence; assist in search engine optimization; and position executives as thought leaders. It can also serve as a valuable source of information for both customers and potential customers.
There are many types of content marketing. Technically speaking,…Continue
Added by sara callahan on November 25, 2014 at 5:30am — No Comments
So you recently decided to start (or restart) blogging for your dealership and have no idea how to get organized and begin. I get you. It’s hard to get your blogging mojo started, especially in such a hectic environment like a dealership.
That’s why I thought it would be helpful to put together a list of 10 blogging hacks to help you build your…Continue
Added by Lisandra Ramos on November 24, 2014 at 1:02pm — No Comments
That time of year is rapidly approaching -- Black Friday. Black Friday is typically the beginning of the Christmas shopping season and an indicator of how well retailers will fare throughout the holidays. In fact, many retailers report that the majority of their holiday season sales happen on this single day. Consumers go wild with excitement, and some even choose to…Continue
Added by Misti Miller on November 24, 2014 at 11:00am — No Comments
In my last blog article, I discussed the importance of building rapport with leads through the use of “Why Buy From Me” and “Lead Response” videos personalized for each customer. Now I would like to take this one step further -- Building rapport should in fact start much earlier than simply upon the receipt of a lead.
Think about the first contact a customer…Continue
Added by Timmy D. James on November 24, 2014 at 5:30am — No Comments
|by Rob Campbell, Performance Improvement Consultant|
In 1996, I helped design and build the first website for my father’s GM dealership. The “interweb” was in its infancy and most car dealerships didn’t even have dial-up Internet service, let alone…Continue
Video is well established as a powerful dealer marketing - whether it's for local or regional broadcast, on line, mobile or the digital signs in local dealers and surrounding businesses.
But there's always been a big barrier in the way of dealers who wanted to use video-driven marketing - high creative…Continue
Added by Dave Haynes on November 21, 2014 at 2:19pm — No Comments
Regardless of how hard you work to ensure that your customers have an excellent experience, mistakes happen. No doubt you’ve had customers complain about something – it took too long for their vehicle to be serviced, there was a miscommunication in pricing during the sale, or a general failure to deliver on promises (big or small). Whether the complaint is relayed to the…Continue
Added by Richard Holland on November 20, 2014 at 6:00am — No Comments
Why should Google be the first place to accumulate positive public reviews? Go to Google and type "lunch Near Overland Park KS"
Google just did a "go screw yourself Yelp".
Looks like its just for food and lodging, but knowing Google this will expand…Continue
491 Morris Ave.
Summit NJ 07901
Added by Ken Beam on November 19, 2014 at 10:40am — No Comments
You are cordially invited to our Open House this Thursday!
Click the picture to find out more info.
Food & beverages will be served. Plan on stopping…Continue
Added by Ken Beam on November 18, 2014 at 1:06pm — No Comments
Forget for a moment whether a sales consultant’s work area is messy, or if there are smudges on the windows. Let’s look a little closer at what a customer could see, hear or feel when they interact with your dealership in any…Continue
Added by Mike Gorun on November 18, 2014 at 5:30am — No Comments