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Featured ADM Member Blog Posts – November 2013 Archive (90)

When was the last time you REALLY looked at your website? 8 TIPS for a quick check to sell more cars

While we are big proponents of a Live Chat option on dealership websites to increase leads and sales, there are several key pieces you want to ensure are on your web pages. I met with a dealer recently as a vender pointed out that the SPECIALS page on their website didn't have a contact form for either the list page or the individual models. Does yours? Here are eight tips that are vital for good…

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Added by Big Tom LaPointe on November 30, 2013 at 10:19am — 2 Comments


Influencer
Maximize the Impact of Facebook Ads by Knowing the Facts [Infographic]

Facebook Ads have become a valuable asset to incorporate into your Facebook marketing strategies. Although, you can still be seen on Facebook without using Ads on your Facebook Page, you are leaving it to chance that people will find you, better yet; that…

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Added by Erin Ryan on November 30, 2013 at 7:53am — No Comments


Influencer
Is Craigslist Coming of Age?

If you spend enough time in any industry, you will see the emergence and maturity of many new elements.  In Automotive Retail, these elements start off slowly, taking years to mature, then all at once, “Pop!”, they reveal their true potential and the world changes!  Classified Listings are the latest great example of a sector within Automotive Retail that has been building for years, and is now Coming of Age.…

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Added by Brian Miller on November 29, 2013 at 4:11pm — No Comments

Simple, Powerful Way to Connect with Online Leads and Ensure Customer Loyalty

How involved is your connection with each of your customers? Excellent personalized customer service is what sets a great dealership apart from others. Providing superior customer service is an essential part of gaining…

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Added by Shawn Ryder on November 29, 2013 at 8:30am — No Comments


Influencer
Does Your Dealership Have An Online Personality? Give It One.

When you think of the word, personality, you often envision an individual or person and it is hard to try to apply this noun to a business. After all, the word person is in the word personality. However, when we look at the definition of the word from Wikipedia, we can…

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Added by Amanda Ryan on November 29, 2013 at 7:50am — 2 Comments


Influencer
How Mobile Devices for Businesses Increase Productivity [Infographic]

Mobile devices for businesses are on the verge of being implemented within companies, and although we know that we now live in a high-tech world, do we truly understand the value of why mobile devices are needed?

Integrating mobile devices…

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Added by Erin Ryan on November 28, 2013 at 6:35am — No Comments

Just the Facts... About Internet Marketing [Infographic]

Statistics can be a wonderful thing. They can show us information that can guide our decisions and bring us to see things in better focus. They can distract us, taking us down an incorrect path based upon lack of understanding. They can entertain us.

This infographic from Yoda London can likely do…

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Added by J.D. Rucker on November 27, 2013 at 8:03pm — 4 Comments


Influencer
Marketing to Dog Owners

When I was shopping for my new car back in May I was not only thinking about how fuel efficient the vehicle was, but I was also thinking of my two small dogs: Ruby and Gambit. Ultimately, I narrowed down my choices to two vehicles, the Fiat 500 and the Chevy Spark. Both were comparable vehicles, but the one thing that…

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Added by Ketty Colom on November 27, 2013 at 11:51am — No Comments

5 Tips for Dealership Facebook Pages

There is no way around it, you need a Facebook page.  Now, far too many companies and dealerships fail to realize that simply having a Facebook page isn’t in and of itself much of an accomplishment. 

After all, there is a tremendous difference between having a sword,…

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Added by David Farmer on November 27, 2013 at 4:30am — 12 Comments

Black Friday: When $50 is greater than $1,000

Black Friday is the busiest shopping day of the year. People start lining up for sales hours and sometimes days in advance for an opportunity to purchase a television or other hot holiday item and save money. For many, it’s the thrill of the hunt. However, it’s estimated that consumers will spend half of their holiday…

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Added by sara callahan on November 27, 2013 at 4:04am — No Comments

100 Link Limit Revoked...Part Time!

It’s here, it’s finally here! After years of waiting, counting each and every link like a search engine optimization teetotaler, the chains of Google have been broken and we can finally spread our wings and link to our hearts content! Right?…

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Added by Timothy Martell on November 26, 2013 at 7:00pm — No Comments

The 2013 Women In Remarketing Awards in San Diego

Women-Drivers.com President and Car Buying Advocate, Anne Fleming, had the privilege of being honored to the 2013 Women in Remarketing class in San Diego at #usedcarweek.

Other women honored from various aspects and leadership roles, include:

  • Lisa Filippi-Alvarez, @Honda Motor…
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Added by Anne Fleming on November 26, 2013 at 3:19pm — 3 Comments

Live Chat vs. Contact Form: is there really a difference?

Five reasons chat wins the battle

Just like the early days of the commercial internet, when many auto dealerships were slow to recognize the potential a website held for helping them sell more cars, adding a live chat option is a concept that seems to cause principals and general managers some…

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Added by Big Tom LaPointe on November 26, 2013 at 10:30am — 2 Comments

Sales = Touchdowns

I was watching football Sunday and I got to thinking about the job of a receiver. I decided a receiver has three jobs:

 

1.        Catch the ball

Nothing positive can happen until the receiver completes the catch.

 

2.        Try to make additional yardage…

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Added by Al Mosher on November 26, 2013 at 5:48am — No Comments

The Competitive Balance

This weekend I had the honor of attending the local elementary school basketball tournament. Though my daughter plays for Johnson Elementary School Eagles, it was nice to see pure competitiveness and sportsmanship at its core. We live in an age where College Sports, Professional Sports and even some High School teams can take a page out of the book…

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Added by Jason Parman on November 25, 2013 at 1:51pm — No Comments

Dataium Settles Customer Information Use Inquiry With New Jersey Officials

Dataium Settles Customer Information Use Inquiry With New Jersey Consumer Affairs Division…

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Added by Ralph Paglia on November 25, 2013 at 2:17am — 6 Comments

Why SEO is More Important than Ever

There are those who have been spreading (indefinitely, it seems) the thought that SEO is dead. It never ends, the thought (hope?) that search engine optimization has reached its conclusion. The main reason for these calls is, of course, when “experts” in search marketing start to find that their…

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Added by J.D. Rucker on November 24, 2013 at 4:00am — 2 Comments

How many Vendors is YOUR DEALERSHIP Paying who are Selling your Customer Data to Other Vendors for Cash?

So once again I ask the question at the heart of the matter.... Mr./MRS Car Dealer PAY ATTENTION HERE.... How many Vendors are YOU Paying who are Selling your Customer Data to Other Vendors for Cash? AND... is your customer information ultimately being sold by vendors you paid to other car dealers who are your competition?

Isn't it…

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Added by James A. Ziegler on November 23, 2013 at 4:00pm — 60 Comments


Influencer
The Social Law of Attraction: What You Post is Who You Will Attract

There is a social law of attraction that applies to businesses in what is shared amongst their social networks and blogs. As a business, knowing what to post, and in some instances, when to post and how often, plays a big role in the demographic your business…

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Added by Erin Ryan on November 23, 2013 at 8:20am — 2 Comments


Influencer
Steering Your Automotive Audience towards Possible Leads

Gaining possible leads or car selling on social media are not easy tasks, but are what most dealerships, if not all, want from this marketing platform. We all wish there was a simple formula to follow that guaranteed “quick”…

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Added by Amanda Ryan on November 23, 2013 at 7:30am — No Comments

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