Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
While we are big proponents of a Live Chat option on dealership websites to increase leads and sales, there are several key pieces you want to ensure are on your web pages. I met with a dealer recently as a vender pointed out that the SPECIALS page on their website didn't have a contact form for either the list page or the individual models. Does yours? Here are eight tips that are vital for good…Continue
Facebook Ads have become a valuable asset to incorporate into your Facebook marketing strategies. Although, you can still be seen on Facebook without using Ads on your Facebook Page, you are leaving it to chance that people will find you, better yet; that…Continue
Added by Erin Ryan on November 30, 2013 at 7:53am — No Comments
If you spend enough time in any industry, you will see the emergence and maturity of many new elements. In Automotive Retail, these elements start off slowly, taking years to mature, then all at once, “Pop!”, they reveal their true potential and the world changes! Classified Listings are the latest great example of a sector within Automotive Retail that has been building for years, and is now Coming of Age.…Continue
Added by Brian Miller on November 29, 2013 at 4:11pm — No Comments
The managers in your dealership must have a written job description with clearly defined responsibilities and expectations.
Having specific goals for the department is required. Daily action plans for selling, training, appointments, one-on-one coaching, save-a deal meetings, deal structuring, follow-up, etc will increase sales by 20 percent without spending more for advertising.
If you read biographies of successful people or businesses, one common thread…Continue
Added by Mark Tewart on November 29, 2013 at 12:00pm — No Comments
How involved is your connection with each of your customers? Excellent personalized customer service is what sets a great dealership apart from others. Providing superior customer service is an essential part of gaining repeat business. If you routinely followed up with every…Continue
Added by Shawn Ryder on November 29, 2013 at 8:30am — No Comments
When you think of the word, personality, you often envision an individual or person and it is hard to try to apply this noun to a business. After all, the word person is in the word personality. However, when we look at the definition of the word from Wikipedia, we can gain a deeper understanding of this noun.…Continue
All businesses are built on two areas of competency – people skills and marketing skills. Many sales people who are more than adequate in their sales and people skills are struggling today. The reason is most sales people lack enough opportunities with customers. Lead generation = dollar creation
As a sales person you are in business for yourself. Having a mentality of being the CEO of your company is crucial to developing your business. The dealership signs your check, and…Continue
Added by Mark Tewart on November 28, 2013 at 12:00pm — No Comments
Mobile devices for businesses are on the verge of being implemented within companies, and although we know that we now live in a high-tech world, do we truly understand the value of why mobile devices are needed?
Integrating mobile devices…Continue
Added by Erin Ryan on November 28, 2013 at 6:35am — No Comments
Many people have a dream of owning a luxurious vehicle. Probably it is one of the best ways for the consumer to enter the market of luxury cars. Today, many people prefer to own pre-used extravagance cars because of its ample benefits such as best quality by paying less amount. However, the pre-owned luxury cars generally offer the best quality when purchased from a reputed dealer. So, when buying a pre-owned certified car, you should make sure to shop for the best brand that is Lexus…Continue
Added by Keyes Lexus on November 28, 2013 at 5:30am — No Comments
Statistics can be a wonderful thing. They can show us information that can guide our decisions and bring us to see things in better focus. They can distract us, taking us down an incorrect path based upon lack of understanding. They can entertain us.
This infographic from Yoda London can likely do any of the three. As with any set of numbers, if you torture…Continue
1. Educate Yourself
Don’t wait for managers or anyone else to give you the sales education you need. Unfortunately, the automobile industry has been stuck for years in a, “Throw them in and see if they can swim mentality.” Some dealerships take new recruits to a meeting room and have them watch training tapes for a day and expect them to be trained. Neither of these options will increase your odds for success.
Begin a massive self-education program that will…Continue
Added by Mark Tewart on November 27, 2013 at 12:00pm — No Comments
When I was shopping for my new car back in May I was not only thinking about how fuel efficient the vehicle was, but I was also thinking of my two small dogs: Ruby and Gambit. Ultimately, I narrowed down my choices to two vehicles, the Fiat 500 and the Chevy Spark. Both were comparable vehicles, but the one thing that swayed me to the Spark was that it was four doors. Yes…Continue
Added by Ketty Colom on November 27, 2013 at 11:51am — No Comments
*Created by Ken Beam
Added by Ken Beam on November 27, 2013 at 8:26am — No Comments
After all, there is a tremendous difference between having a sword, using a sword, and being a skilled and highly trained…Continue
Black Friday is the busiest shopping day of the year. People start lining up for sales hours and sometimes days in advance for an opportunity to purchase a television or other hot holiday item and save money. For many, it’s the thrill of the hunt. However, it’s estimated that consumers will spend half of their holiday…Continue
Added by sara callahan on November 27, 2013 at 4:04am — No Comments
It’s here, it’s finally here! After years of waiting, counting each and every link like a search engine optimization teetotaler, the chains of Google have been broken and we can finally spread our wings and link to our hearts content! Right?…Continue
Added by Timothy Martell on November 26, 2013 at 7:00pm — No Comments
$5 fee for "Cars/Trucks by Dealer" ads starting 12/3 - FAQ
Q. What is happening on 12/3?
A. Ads posted to "cars/trucks by dealer" for CL sites in the US will be charged $5 per ad.
Q. How long will paid car/truck ads last? Can they be edited? Renewed? Reposted?
A. 30 days. Live ads can be edited. No renewals. Reposts are $5.
Q. What forms of payments will be accepted?
A. VISA, Mastercard, Amex…
Added by Tim Elliott on November 26, 2013 at 5:44pm — No Comments
Other women honored from various aspects and leadership roles, include:
Having an effective SEM strategy is essential for dealers to gain exposure based on the way consumers shop today. According to a September 2013 Google study, potential automotive shoppers will visit 24 sources on average before making any decisions. Dealer sites, search engines, and third party websites all had a substantially larger influence on consumer purchase behavior when compared to traditional types of advertising. Consumers are by far researching online now more than ever, and…Continue
Added by Lindsay Kwaselow on November 26, 2013 at 1:00pm — No Comments
I was recently invited to be a guest lecturer for an entrepreneur class at the University ofCincinnati. In the question-and-answer portion of the program, the professor asked me to sum up what I felt was the most important message I could stress to the class. My reply was one word – ACTION.
At a sales seminar I was giving, I was going over low- to no-cost marketing strategies designed to increase leads for sales people. At the first break after the marketing section, one of…Continue
Added by Mark Tewart on November 26, 2013 at 12:00pm — No Comments