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Featured ADM Member Blog Posts – November 2012 Archive (107)

Setting a Facebook Username

A Facebook username is essentially your domain name on Facebook. For instance, ours is Facebook.com/Wikimotive. Much like your actual website domain name, your Facebook username is best when it is just your brand name. Snagging this username (and the accompanying vanity URL) is an important part of your …

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Added by Timothy Martell on November 30, 2012 at 6:30am — 3 Comments

Why Quality Trumps Quantity at Nearly Every Level on Social Media

It was the 2011 Driving Sales Executive Summit when I was asked by Joe Webb to participate in a debate about Twitter followers. I had around 100,000 followers at the time and he wanted me to argue for the side of quantity being more important than quality.…

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Added by J.D. Rucker on November 30, 2012 at 1:30am — 5 Comments

Love Changes Everything

1.13.13 I’m counting down the days. If you know what I’m talking about, then you’re probably a Chevy Man -- or Gal.

1.13.13 is the reveal date for the seventh-generation Corvette.…

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Added by Connie Keane on November 29, 2012 at 12:45pm — No Comments

Using Shareable Video Resources as a Branding Tool

I absolutely love the video below. It isn't that it's so useful that people will love it; as used car buying tips go, it's rather light on real zingers or anything outside of common knowledge. It isn't the production quality; this is a well-made video, but nothing outstanding compared to other motion graphics.

The thing that makes this…

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Added by J.D. Rucker on November 29, 2012 at 11:00am — No Comments

Boost Your Social Media With Your Employees

Small businesses, especially ones that operate locally or regionally, need to be on social media. I don’t think anyone disputes this anymore; it is so true that it has become axiomatic. The problem comes from businesses not knowing what to do once they’re on social media. We’ve published guides here and you can find hundreds (heck, probably thousands)…

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Added by Timothy Martell on November 29, 2012 at 7:00am — No Comments

No Matter How Smart You Are, Your Mistakes Can Make You Look Pretty Stupid - Karen Bradley

Attention email composers, bloggers and content writers (just about all of us):



I was instantly inspired to write this article after reading an article titled, …
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Added by Karen Bradley on November 29, 2012 at 4:00am — 3 Comments

It May Be Time To Kill Your Business Model Before Your Business Model Buries You

It May Be Time To Kill Your Business Model

Before Your Business Model Buries You

Think about this….How often do you readjust your business model? Unfortunately, there are some dealers that are…

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Added by Shawn Clos on November 28, 2012 at 8:30pm — No Comments

How Carfax Missed a Big Opportunity in Advertising

Over at Automotive Digital Marketing, there's been a long discussion started by Jim Zieglerabout Carfax and its place in the…

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Added by J.D. Rucker on November 28, 2012 at 7:00pm — 3 Comments

Higher Gear CEO, Robert Gruen Speaking At The Internet Sales 20 Group In Chicago On The "Power Of CRM"

Robert Gruen, CEO of Higher Gear Speaking At The Internet Sales 20 Group In Chicago On CRM Best Practices from Dealer Synergy on Vimeo.


Higher Gear CEO, Robert Gruen Speaking At The Internet Sales 20 Group In Chicago On The "Power Of CRM"

Added by Sean V. Bradley on November 28, 2012 at 6:43pm — No Comments

What causes the customer to come back, again and again?

There was an article yesterday in USA Today regarding small businesses not renewing their agreements with Groupon because the customers the owners are getting from the daily deals are not…

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Added by Brent Albrecht on November 28, 2012 at 12:46pm — No Comments

Transforming The Dealership Part 4 - The Final Straw Case Study (Dealer eTraining)

Welcome to Part 4 of a live dealership case study.  This is the final chapter of a 6 week project.  You can catch up by reading part 3…

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Added by Stan Sher on November 28, 2012 at 12:30pm — 2 Comments

New American Spending Record Set on Cyber Monday

Cyber Monday 2012 Ranks As Biggest Online Spending Day in History 

American spent $1.465…

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Added by Ralph Paglia on November 28, 2012 at 12:00pm — 3 Comments

The Future of Digital - Slides from Business Intelligence plus Commentary

Business Intelligence just released a new presentation on "The Future of Digital".

 

Some of these slides were included in…

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Added by Vickie Gibbs on November 28, 2012 at 8:00am — No Comments

The Best Times to Post, Part II: Knowing Which Content to Post at Different Times

They say timing is everything. In social media, quality of content is almost everything. The rest of it does come down to timing.

****This is Part II of the series on timing. Please read…
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Added by J.D. Rucker on November 28, 2012 at 8:00am — 3 Comments

A Promise Made Should Always Be Kept

A Promise Made Should Always Be Kept



My office here at home faces the street and across the road I see two men building a home that is every bit 5000 square feet. Everyday no matter what the weather may be, the men brave the cold and the…

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Added by Jason Parman on November 28, 2012 at 8:00am — 8 Comments

Auto Industry Professional Social Networks Traffic Report from Compete, Inc.

Top 5 Automotive Industry Social Network Traffic Statistics from Compete, Inc. for 12 months ending October 31, 2012

 

The sites (including subdomains) submitted to Compete, Inc. for monitoring, and their rank for UNIQUE VISITORS include:…



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Added by Ralph Paglia on November 28, 2012 at 3:30am — No Comments

Dataium Automotive Shopper Intensity Report - November 2012

November 2012

Automotive Shopper Intensity Report



The Dataium Automotive Shopper Intensity Index (ASI) is a leading indicator of Automotive Retail Sales.



Dataium historical…

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Added by Ralph Paglia on November 28, 2012 at 1:30am — 8 Comments

Dealership Vendors "Free Live Chat Software" For Your Website

Fellow Dealership Vendors - Would you like the best Live Chat Software for your own website for free? No Problem, just contact me, and I will get you started.

 

There is no…

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Added by Shereef on November 27, 2012 at 4:30pm — 2 Comments

On Social Media, They Don't Have to Follow You to be Listening

Some people have a misunderstanding about what is seen and heard through social media.

 

It's happening on two major fronts: personal communications and business…

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Added by J.D. Rucker on November 27, 2012 at 1:00pm — 8 Comments

There Is No Time Like Today To Make A Change

Change. Change can be a scary and powerful word. A word that many of us say that we embrace yet when it comes down to the brass tacks we end up putting off the decision that brings about change. You often say, “I’ll wait till after the first of the year,” or “ We will…

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Added by Jason Parman on November 27, 2012 at 6:30am — 5 Comments

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