American spent $1.465…
Professional Community for Automotive Marketers, Car Dealers, OEM and Suppliers
A Facebook username is essentially your domain name on Facebook. For instance, ours is Facebook.com/Wikimotive. Much like your actual website domain name, your Facebook username is best when it is just your brand name. Snagging this username (and the accompanying vanity URL) is an important part of your …Continue
It was the 2011 Driving Sales Executive Summit when I was asked by Joe Webb to participate in a debate about Twitter followers. I had around 100,000 followers at the time and he wanted me to argue for the side of quantity being more important than quality.…Continue
1.13.13 I’m counting down the days. If you know what I’m talking about, then you’re probably a Chevy Man -- or Gal.
1.13.13 is the reveal date for the seventh-generation Corvette.…Continue
Added by Connie Keane on November 29, 2012 at 12:45pm — No Comments
I absolutely love the video below. It isn't that it's so useful that people will love it; as used car buying tips go, it's rather light on real zingers or anything outside of common knowledge. It isn't the production quality; this is a well-made video, but nothing outstanding compared to other motion graphics.
The thing that makes this…Continue
Added by J.D. Rucker on November 29, 2012 at 11:00am — No Comments
Small businesses, especially ones that operate locally or regionally, need to be on social media. I don’t think anyone disputes this anymore; it is so true that it has become axiomatic. The problem comes from businesses not knowing what to do once they’re on social media. We’ve published guides here and you can find hundreds (heck, probably thousands)…Continue
Added by Timothy Martell on November 29, 2012 at 7:00am — No Comments
Think about this….How often do you readjust your business model? Unfortunately, there are some dealers that are…Continue
Added by Shawn Clos on November 28, 2012 at 8:30pm — No Comments
Added by Sean V. Bradley on November 28, 2012 at 6:43pm — No Comments
Welcome to Part 4 of a live dealership case study. This is the final chapter of a 6 week project. You can catch up by reading part 3…Continue
American spent $1.465…
Some of these slides were included in…Continue
Added by Vickie Gibbs on November 28, 2012 at 8:00am — No Comments
They say timing is everything. In social media, quality of content is almost everything. The rest of it does come down to timing.
****This is Part II of the series on timing. Please read…Continue
A Promise Made Should Always Be Kept
My office here at home faces the street and across the road I see two men building a home that is every bit 5000 square feet. Everyday no matter what the weather may be, the men brave the cold and the…
Top 5 Automotive Industry Social Network Traffic Statistics from Compete, Inc. for 12 months ending October 31, 2012
The sites (including subdomains) submitted to Compete, Inc. for monitoring, and their rank for UNIQUE VISITORS include:…
Added by Ralph Paglia on November 28, 2012 at 3:30am — No Comments
Automotive Shopper Intensity Report
The Dataium Automotive Shopper Intensity Index (ASI) is a leading indicator of Automotive Retail Sales.
There is no…Continue
Some people have a misunderstanding about what is seen and heard through social media.
It's happening on two major fronts: personal communications and business…Continue
Change. Change can be a scary and powerful word. A word that many of us say that we embrace yet when it comes down to the brass tacks we end up putting off the decision that brings about change. You often say, “I’ll wait till after the first of the year,” or “ We will…Continue
I know it's the heart of football season and the beginning of basketball season, but baseball is the sport that truly helps to illustrate this particular post. On social media, not all times are created equal. It's important to know where and when to place your pitches to let…Continue
Added by J.D. Rucker on November 26, 2012 at 9:30pm — No Comments