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November 2012 ADM Blog Posts (189)

Dealerships and Mobile Apps – How do they fit?

When most people think of an automobile dealership, their minds normally present images of cheesy commercials, pushy salesmen, gigantic “gorilla” inflatable balloons, and someone dressed as a mascot telling them to come spend their entire tax refund on their cars. However, by just taking the time to explore other…

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Added by Dmitriy Goroshin on November 30, 2012 at 3:30pm — No Comments

Customer Service vs Technology: The Vendor Litmus Test

There's a trend in the automotive industry that is alarming. We hear this scenario played out almost every day and it normally manifests itself into one of two stages:

  • Stage 1: The Fresh Tech Hunter - When a dealership is tired of the limitations of their various vendors,…
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Added by J.D. Rucker on November 30, 2012 at 1:40pm — No Comments

Does Your Dealership Use Flickr?

With over 75 million users, over 6000 photo uploads in the last minute, over 72,000 photos tagged with jump, and over 3 million photos geo-tagged this month. Flickr is quickly becoming an extremely important digital marketing tool because it allows your dealership to market your inventory and brand…

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Added by Jason Parman on November 30, 2012 at 12:33pm — No Comments

From the NCM Institute Blog: Does Your Dealership Department Have a USP?

Most of the articles I write are directed toward dealership senior managers or toward managers within specific departments. My content today is directed at all dealership department managers…or, rather, to those department managers who have a major sales responsibility. And guess what? Once again I’m going to talk about what’s not happening that should be happening in your department.

I am surprised by how few dealership departments have developed…

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Added by Garry House on November 30, 2012 at 9:08am — No Comments

re:member group at Digital Dealer Virtual Expo!

If you weren’t able to make it out to the 13th Digital Dealer Conference, you’re in luck! The Digital Dealer Conference & Exposition is going virtual December 5-11. In that time, you can check out the vendor programs and services as seen in the 13th Digital Dealer Exhibit Hall, and view DD13 sessions wherever you have internet access.

We at the re:member group will have a virtual exhibit there – just click on us in the Exhibitors…

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Added by Will Michaelson on November 30, 2012 at 8:54am — No Comments

Setting a Facebook Username

A Facebook username is essentially your domain name on Facebook. For instance, ours is Facebook.com/Wikimotive. Much like your actual website domain name, your Facebook username is best when it is just your brand name. Snagging this username (and the accompanying vanity URL) is an important part of your …

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Added by Timothy Martell on November 30, 2012 at 6:30am — 3 Comments

How Love? Why? Beauty can be defined!





Can …
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Added by Troy Young on November 30, 2012 at 6:17am — No Comments

Why Quality Trumps Quantity at Nearly Every Level on Social Media

It was the 2011 Driving Sales Executive Summit when I was asked by Joe Webb to participate in a debate about Twitter followers. I had around 100,000 followers at the time and he wanted me to argue for the side of quantity being more important than quality.…

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Added by J.D. Rucker on November 30, 2012 at 1:30am — 5 Comments

Just a little Kitchen Humor - TY's Skunk Stew

TY's SKUNK STEW - Ingredients: 



One loaded shotgun some prefer to trap them but I like my method and reason being is – when shoot with the shotgun it bust the sent sacs which in turn will marinate…
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Added by Troy Young on November 29, 2012 at 3:00pm — No Comments

Love Changes Everything

1.13.13 I’m counting down the days. If you know what I’m talking about, then you’re probably a Chevy Man -- or Gal.

1.13.13 is the reveal date for the seventh-generation Corvette.…

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Added by Connie Keane on November 29, 2012 at 12:45pm — No Comments

Using Shareable Video Resources as a Branding Tool

I absolutely love the video below. It isn't that it's so useful that people will love it; as used car buying tips go, it's rather light on real zingers or anything outside of common knowledge. It isn't the production quality; this is a well-made video, but nothing outstanding compared to other motion graphics.

The thing that makes this…

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Added by J.D. Rucker on November 29, 2012 at 11:00am — No Comments

Boost Your Social Media With Your Employees

Small businesses, especially ones that operate locally or regionally, need to be on social media. I don’t think anyone disputes this anymore; it is so true that it has become axiomatic. The problem comes from businesses not knowing what to do once they’re on social media. We’ve published guides here and you can find hundreds (heck, probably thousands)…

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Added by Timothy Martell on November 29, 2012 at 7:00am — No Comments

ActivEngage Ranks #20 on Tech 200

ActivEngage was honored with another award earlier this week, the Tech 200. Each year, information services company Lead411 compiles a list of the top revenue-producing startups in technology. This year’s list ranks companies…

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Added by Ketty Colom on November 29, 2012 at 6:00am — No Comments

No Matter How Smart You Are, Your Mistakes Can Make You Look Pretty Stupid - Karen Bradley

Attention email composers, bloggers and content writers (just about all of us):



I was instantly inspired to write this article after reading an article titled, …
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Added by Karen Bradley on November 29, 2012 at 4:00am — 3 Comments

It May Be Time To Kill Your Business Model Before Your Business Model Buries You

It May Be Time To Kill Your Business Model

Before Your Business Model Buries You

Think about this….How often do you readjust your business model? Unfortunately, there are some dealers that are…

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Added by Shawn Clos on November 28, 2012 at 8:30pm — No Comments

How Carfax Missed a Big Opportunity in Advertising

Over at Automotive Digital Marketing, there's been a long discussion started by Jim Zieglerabout Carfax and its place in the…

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Added by J.D. Rucker on November 28, 2012 at 7:00pm — 3 Comments

Higher Gear CEO, Robert Gruen Speaking At The Internet Sales 20 Group In Chicago On The "Power Of CRM"

Robert Gruen, CEO of Higher Gear Speaking At The Internet Sales 20 Group In Chicago On CRM Best Practices from Dealer Synergy on Vimeo.


Higher Gear CEO, Robert Gruen Speaking At The Internet Sales 20 Group In Chicago On The "Power Of CRM"

Added by Sean V. Bradley on November 28, 2012 at 6:43pm — No Comments

What causes the customer to come back, again and again?

There was an article yesterday in USA Today regarding small businesses not renewing their agreements with Groupon because the customers the owners are getting from the daily deals are not…

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Added by Brent Albrecht on November 28, 2012 at 12:46pm — No Comments

Transforming The Dealership Part 4 - The Final Straw Case Study (Dealer eTraining)

Welcome to Part 4 of a live dealership case study.  This is the final chapter of a 6 week project.  You can catch up by reading part 3…

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Added by Stan Sher on November 28, 2012 at 12:30pm — 2 Comments

DMEa/WardsAuto Webinar: Best Practices for Compliant Marketing

Webinar on Tuesday, December 4th, at 2 p.m. EST provides a crash course on the rules of compliant customer communications, including education on state and federal regulations

 

Daytona Beach, FL –November 28th, 2012 – DMEautomotive (DMEa), the science-inspired, results-based automotive marketing leader, announces its upcoming webinar hosted with WardsAuto on…

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Added by Crystal Hartwell on November 28, 2012 at 12:06pm — No Comments

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