Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
10. It will, eventually, greatly reduce payroll.
9. That damnably expensive, OEM-required facility upgrade will no longer be a worry.
8. Your Internet Manager can finally get some sleep.
7. You'll be able at last to watch Oprah's cable channel.
6. Phone training expense and time will be eliminated.
5. Your work with search engines will simplify down to selling your stock in them in order to eat.
4. Your current lot will look GREAT as a weekend flea…Continue
If you have been around long enough, you'll remember that when the Internet first came to national attention, it was often called the Internet Highway. Business owners were told that they needed to get their business on this promising new road.
I chuckled last year when Sean Wolfington showed by a vintage automotive marketing that had…Continue
Added by Brian Pasch on November 30, 2011 at 4:19am — No Comments
“It seemed really simple to me. So in trying to make others understand, I wrote this great paper where I illustrated the idea, dissected it piece by piece, and gave step-by-step instructions as to how to make it work with detailed justifications and cost analysis each…
I'm sure there are plenty of people out there that are going to disagree with me on what I'm about to disclose – and that's okay; as long as they have put them both to the test like I have. I have been in the auto industry for just…Continue
Added by Ralph Paglia on November 28, 2011 at 10:30am — No Comments
This week I noticed that Google is exposing the details of the Google Places listing on a search that matches…Continue
Added by Brian Pasch on November 28, 2011 at 4:00am — No Comments
I am hearing a lot of discussion about True Car and ZAG. I continually scratch my head and wonder if desperate dealers are doing the marketing limbo "How Low Can You Go?"
Are we so bad at what we do that we have to line up and pay…Continue
My friend Larry Bruce posted “Why ZMOT is BS” onto a number of sites. Of course this immediately drew the ire of the ZMOT advocates. I contend both sides are right, and also wrong.
What is ZMOT?
ZMOT is a concept that Google came up with a few years ago. Their VP of US Sales, Jim Lecinski, recently wrote an eBook titled…Continue
There is a distinct taste of irony to this post. I made my feelings known about cross-posting on all of the social networks earlier this month. Now I must break my own personal rule.
This time, I have good reason.
We're trying to compile a…Continue
It's been nearly 3 weeks since the launch of Google+ Business Pages and the response has been stronger than I expected. Unlike Facebook and other social networks that saw dealers sprinkling in over long periods of time, Google+ is getting adopted quickly and dealers are embracing it nicely.
There are ways of doing it wrong and one way to do it right. Attaching it to your Google Places page is what we consider the "right" way of doing it because the ability to network directly through…Continue
This blog post was inspired by Tony Rhoades today, when he commented on a blog post about ZMOT saying "By the way what is SEO again?".
If you have…Continue
“A sale, like a war, is won by many battles and lost by one”
This is true across every industry and business and why there is no single ZMOT (Zero Moment Of Truth). There are multiple events that take a customer…Continue
Another social network. Gareth Case knows what you’re thinking. Google+ adoption hasn’t been quite what many were expecting and why should you dedicate your time to another social network? Gareth Case already spends a considerable amount of time writing his Social Media Today blog and managing his activity through LinkedIn, Twitter and other social channels but Google+ for Gareth does a unique job in that it is…Continue
Added by Ralph Paglia on November 23, 2011 at 3:23pm — No Comments
Not very long ago a lot of people were still asking, “Twitter? What’s that?” Now almost everyone has heard of Twitter, but how to use Twitter remains a mystery to many. How do you use Twitter? And what are all those funny @ and # signs all over the place? Read on to find out so you can tweet like a pro for your dealership and join the social media…Continue
Added by Amanda Meuwissen on November 22, 2011 at 9:55am — No Comments
The holiday season is here – a time for free shipping and 20% off everything!
At least that’s what a bulk of the major retailers out there tend to focus on this time of year. For many of us – regardless of the holiday(s) we each celebrate – the focus of this holiday season is on family and friends, on creating memories and sharing traditions, on expressing gratitude and love. It is a season of goodwill and giving.
As a business, are you focusing on the steep rise in sales you…Continue
With the passing of legendary World Heavy Weight Champion boxer Joe Frazier, it leaves me thinking about what it really means to be a champion. Smokin Joe Frazier, Big George, and The Greatest dominated a major American sport. But, that’s not all they did. They were cultural icons and powerful businessmen. When establishing your accessories program in your dealership, you are going to need a champion…Continue
Added by Ashley Poag on November 21, 2011 at 6:29am — No Comments