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Featured ADM Member Blog Posts – November 2011 Archive (61)

Top Ten Reasons TrueCar is GOOD for Dealers

10. It will, eventually, greatly reduce payroll.

9. That damnably expensive, OEM-required facility upgrade will no longer be a worry.

8. Your Internet Manager can finally get some sleep.

7. You'll be able at last to watch Oprah's cable channel.

6. Phone training expense and time will be eliminated.

5. Your work with search engines will simplify down to selling your stock in them in order to eat.

4. Your current lot will look GREAT as a weekend flea…

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Added by Keith Shetterly on November 30, 2011 at 7:00am — 8 Comments

Are Your Billboards Dominant On The Internet Highway?

If you have been around long enough, you'll remember that when the Internet first came to national attention, it was often called the Internet Highway.  Business owners were told that they needed to get their business on this promising new road.

 

I chuckled last year…

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Added by Brian Pasch on November 30, 2011 at 4:19am — No Comments

From the Trenches - Eyes Wide Open



It seemed really simple to me.  So in trying to make others understand, I wrote this great paper where I illustrated the idea, dissected it piece by piece, and gave step-by-step instructions as to how to make it work with detailed justifications and cost analysis each…

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Added by Tom Gorham on November 29, 2011 at 7:30pm — 12 Comments

Google Search Advertising With Lead Capture Form in The Actual Sponsored Listing

Google Search Engine Advertising Now Allows Car Dealers to Create a Lead Capture Form Inside the Actual Sponsored Listing... This could become a High Value tool for Automotive Marketers!…

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Added by Ralph Paglia on November 29, 2011 at 11:30am — 2 Comments

The New Steps to the Sale

I know, I know some things never change, Right?! ... WRONG.  

I'm sure there are plenty of people out there that are going to disagree with me on what I'm about to disclose – and that's okay; as long as they have put them both to…

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Added by Tobias Sedillos on November 28, 2011 at 11:30pm — 7 Comments

Google Places Display Changes Highlights Need For Proper Merchandizing

At times I feel like a newspaper reporter on the Google "beat" just trying to stay up with the latest changes in Google search, Google Places, Google paid search, and their social strategy.  

 

This week I noticed that Google is exposing the details of the Google Places listing on a search that…

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Added by Brian Pasch on November 28, 2011 at 4:00am — No Comments

True Car and ZAG - Cyber Bandits or Good for the Business?

Jim Ziegler asks...

I am hearing a lot of discussion about True Car and ZAG.  I continually scratch my head and wonder if  desperate dealers are doing the marketing limbo "How Low Can You Go?" …

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Added by James A. Ziegler on November 27, 2011 at 2:30pm — 1735 Comments

ZMOT is the Stupidest, Most Brilliant Idea Ever!

 My friend Larry Bruce posted “Why ZMOT is BS” onto a number of sites. Of course this immediately drew the ire of the ZMOT advocates. I contend both sides are right, and also wrong.

What is ZMOT?

ZMOT is a concept that Google came up with a few years ago. Their VP of US Sales, Jim Lecinski, recently wrote an eBook titled…

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Added by Ed Brooks on November 27, 2011 at 6:03am — 24 Comments

Building a Complete List of Automotive Social Networks

There is a distinct taste of irony to this post. I made my feelings known about cross-posting on all of the social networks earlier this month. Now I must break my own personal rule.

This time, I have good reason.

We're trying to compile a…

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Added by J.D. Rucker on November 26, 2011 at 12:47pm — 1 Comment

How to Create Your Dealership Google+ Page (properly) in Under 5 Minutes

It's been nearly 3 weeks since the launch of Google+ Business Pages and the response has been stronger than I expected. Unlike Facebook and other social networks that saw dealers sprinkling in over long periods of time, Google+ is getting adopted quickly and dealers are embracing it nicely.

There are ways of doing it wrong and one way to do it right. Attaching it to your Google Places page is what we consider the "right" way of doing it because the ability to network directly through…

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Added by J.D. Rucker on November 26, 2011 at 11:18am — 10 Comments

By the way what is SEO again?

This blog post was inspired by Tony Rhoades today, when he commented on a blog post about ZMOT saying "By the way what is SEO again?".

 

If you…

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Added by Brian Pasch on November 26, 2011 at 6:56am — 13 Comments

Why ZMOT is BS

One of my most favorite sayings in the world goes like this:

 

“A sale, like a war, is won by many battles and lost by one”

 

 

This is true across every industry and…

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Added by Larry Bruce on November 25, 2011 at 7:00am — 59 Comments

Why Google Plus Must Not Be Ignored By Car Dealers

Another social network. Gareth Case knows what you’re thinking. Google+ adoption hasn’t been quite what many were expecting and why should you dedicate your time to another social network? Gareth Case already spends a considerable amount of time writing his Social Media Today blog and managing his activity through LinkedIn, Twitter and other social channels but Google+ for Gareth does a unique job in that it is…

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Added by Ralph Paglia on November 23, 2011 at 3:23pm — No Comments

All Automotive Marketers Are Publishers; Learn How To Do It Well!

If you sell cars, then you need to either become a great story teller, or figure out how to survive by selling at the cheapest price!

If you are going to be a Publisher (story teller), then you should learn how to do it…

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Added by Ralph Paglia on November 23, 2011 at 8:30am — 4 Comments

Twitter Tips 101: How to Tweet Like a Pro for Your Dealership

Not very long ago a lot of people were still asking, “Twitter? What’s that?” Now almost everyone has heard of Twitter, but how to use Twitter remains a mystery to many. How do you use Twitter? And what are all those funny @ and # signs all over the place? Read on to find out so you can tweet like a…

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Added by Jessica Wolf on November 22, 2011 at 1:00pm — 6 Comments

The 5 WORST Questions to Ask a Phone Up

Are You Asking The Wrong Questions When Customers Call Your Dealership?

In previous blogs I've written for DealerKnows about…

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Added by Melissa Roberts on November 22, 2011 at 11:30am — 13 Comments

Successful Digital Innovation

Are You Thinking Big This Holiday Season?

 

It comes as no surprise anymore to hear that digital is key. Smartphones, tablets, social media, email—these are all cornerstones of sales and marketing for successful industries, including…

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Added by Amanda Meuwissen on November 22, 2011 at 9:55am — No Comments

Getting the Most Out of Your Holiday E-mail Marketing

The holiday season is here – a time for free shipping and 20% off everything!

At least that’s what a bulk of the major retailers out there tend to focus on this time of year. For many of us – regardless of the holiday(s) we each celebrate – the focus of this holiday season is on family and friends, on creating memories and sharing traditions, on expressing gratitude and love. It is a season of goodwill and giving.

As a business, are you focusing on the steep rise in sales you…

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Added by Mike Gorun on November 22, 2011 at 8:28am — 1 Comment

Assembling Your Accessories Sales Task Force: The Accessories Champion

Insignia Group Blog

With the passing of legendary World Heavy Weight Champion boxer Joe Frazier, it leaves me thinking about what it really means to be a champion.  Smokin Joe Frazier, Big George, and The Greatest dominated a major American sport. But, that’s not all they did.  They were cultural icons and powerful businessmen. When establishing your accessories program in your dealership, you are going to need a champion…

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Added by Ashley Poag on November 21, 2011 at 6:29am — No Comments

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