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November 2011 ADM Blog Posts (131)

Jeffrey Schwartz Appointed President and CEO of Mota Motors

Automotive Digital Marketing Pioneer Joins Online Automotive Innovator



VENICE, Calif., Nov. 21, 2011 -- Mota Motors, a leading provider of online and selling platforms, today announced that automotive digital marketing pioneer Jeffrey Schwartz has been appointed President and Chief…

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Added by Crystal Hartwell on November 21, 2011 at 8:00am — No Comments

Assembling Your Accessories Sales Task Force: The Accessories Champion

Insignia Group Blog

With the passing of legendary World Heavy Weight Champion boxer Joe Frazier, it leaves me thinking about what it really means to be a champion.  Smokin Joe Frazier, Big George, and The Greatest dominated a major American sport. But, that’s not all they did.  They were cultural icons and powerful businessmen. When establishing your accessories program in your dealership, you are going to need a champion…

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Added by Ashley Poag on November 21, 2011 at 6:29am — No Comments

Start Using Conversion Funnels With Google Analytics Updated Interface

Google has made a major upgrade to the Google Analytics Interface and I will be writing a number of articles highlighting some of the most powerful features that can be leveraged by car dealers.

 

If you have not taken time to work through then new interface and reports, I strongly suggest that…

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Added by Brian Pasch on November 21, 2011 at 2:30am — 3 Comments

From the Trenches - Remembering Johnny Walker

 

It was 1978 in Ohio and I was a new car salesman.  I was selling Chrysler Imperials and New Yorkers at a time when there was an energy crises.  It was tough and I would not last long.  But I learned something during that short time in the car business.

There was a fella, much older than I, but younger than I am…

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Added by Tom Gorham on November 20, 2011 at 1:00pm — 8 Comments

Video Blog With Craig Lockerd Of Automax Recruiting And Training

Craig and I were talking a few weeks back and I mentioned to him that it would be a good idea for him to do a video blog. I think my exact words were, "Craig, with your 30+ years in the business I know that you have some great stories and insights to share, insights and stories that others would WANT to…

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Added by David Johnson on November 18, 2011 at 3:00pm — 5 Comments

HELP! Competitive Comparisons Vendor's?

We are currently re-designing our Dealer website. We want to feature vehicle comparisons on our site, a “Dare to Compare” type campaign. The debate is whether or not we build it ourselves or outsource the project and go with a vendor like Advanta-Star. What is your opinion?


PLEASE BE ADVISED: the author has turned on comment moderation.

Added by J. Lugo on November 18, 2011 at 1:30pm — 3 Comments

How a Company Blog Can Help Your Site’s SEO

Google’s updating its algorithm. What are you doing to stay on top of search results?

A Quick Review of Recent Google Algorithm Updates

With all the updates Google has made to its search algorithm this year, it’s hard to keep track of what’s new and how to stay on top of search result pages. From back to back Panda updates to the new Caffeine Web indexing system released in June, Google has made significant changes to how it displays SERPs. Recent comments made…

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Added by Mina K. on November 18, 2011 at 12:03pm — 8 Comments

The Road to the NO SALE!

Everyone selling vehicles or managing others selling vehicles should know the meaning of "The Road to the Sale" - and you should also be aware that too many of us, all too often, know that phrase but instead follow "The Road to the NO SALE!"

I've often likened the chain of events that produces a vehicle sale to…

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Added by Keith Shetterly on November 18, 2011 at 9:00am — 5 Comments

Is What Your Dealership Stocks a Marketing Decision?



This was a question asked on Dealerrefresh by Ed Brooks of vAuto. I find this a very interesting question for a lot of reasons and my answer is YES where you have control over it.

 

Obviously in a new car franchise you have less control as your inventory is dictated a great deal by the OEM but even they somewhat dictate your allocation by marketing. In our Toyota…

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Added by Larry Bruce on November 18, 2011 at 4:48am — 3 Comments

Auto Dealers: Get Your Inventory Into the Hands Of Everyone!

As an automobile dealer, you know how to advertise. You know that commercials can be effective sometimes, and banners as well as flyers can get people interested to the point where they actually stop by. You even have a website but some people have said that they are unsure of how to navigate it. They also said that it takes them forever to find your inventory of vehicles, or when they do find it, it may load a little slower than they expect. In other words, they are telling that they need…

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Added by Dmitriy Goroshin on November 17, 2011 at 1:11pm — No Comments

Updated Information on Google Places and Reviews

Google Places Review Issues

Over the last year (plus) there have been numerous hypotheses shared regarding Google Places and the practice of customers entering reviews while still in the dealership or business. The crux of the discussion was whether or not Google was blocking reviews from a common IP address because of the possibility of gaming the system or as some have suggested, because a customer might feel “pressured” if asked to do this review while still at the business location.

Many…

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Added by Scott Falcone on November 17, 2011 at 8:05am — 26 Comments

Building Customer Relationships Through Facebook

Would you rather have 1 million Facebook fans or 100 loyal customers? Until recently, businesses have generally focused on the number of fans they acquired, trying to get a high number of people to “like” their page. The number of Facebook fans your business has, however, is immaterial if you have no relationship with them as customers.

A recent post on All Facebook: The…

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Added by Mike Gorun on November 16, 2011 at 2:54pm — No Comments

If a Review is Written in the Great Forest of the Internet, and It Makes No SEO, Does Anybody Read It?

This is a simple editorial:  STOP supporting the review sites that make you or your customers jump through hoops in order to use them.  Despite what the review site companies and some of your peers claim, NOT EVERY REVIEW SITE IS IMPORTANT FOR DEALERS.  

If you sell a hundred cars a month, we don't want to…

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Added by Keith Shetterly on November 16, 2011 at 2:30pm — 4 Comments

Why Your Online Storefront Matters More

How reasonable do you think it is to spend hundreds of thousands of dollars to build a monument to a brand these days?  When we were all flush with cash, it made some sense to upgrade dealership facilities to appease the manufacturer. …

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Added by Kathi Kruse on November 16, 2011 at 12:25pm — 3 Comments

How HTML5 vs Flash Affects Your Dealership Website

HTML5 has been in the tech news lately, especially since Adobe announced that they are going to stop developing Flash in favor of HTML5 on mobile browsers.  This doesn’t mean the company is abandoning the technology on desktops, but according to Mike Chambers, the lead in Adobe developer relations, “a lot of the things that you have done via Flash in the past will increasingly be done via HTML5 and CSS3…”.

 …

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Added by Ali Amirrezvani on November 16, 2011 at 11:41am — No Comments

Yelp Reputation Management for Car Dealers; What Are Filtered Reviews?

Automotive Reputation Management; How Yelp Review Filtering Works and Why it Effects Car Dealers.

Yelp has come under criticism because of their "Filtered Review" process which takes certain reviews, mostly those from Yelp users who…

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Added by Ralph Paglia on November 16, 2011 at 11:30am — 13 Comments

Chris Case Named Vice President of Sales for DMEautomotive

Veteran sales leader of industry's most successful auto technology companies heads DMEa dealership sales efforts

 

DAYTONA BEACH, Fla., Nov. 16, 2011 -- DMEautomotive (DMEa), the industry leader in science-based,…

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Added by Crystal Hartwell on November 16, 2011 at 10:08am — No Comments

NJ Infiniti | Watch Ken Beam show 2009 G37X All-Wheel Drive Coupe at Douglas Infiniti | Summit NJ

 Watch Ken Beam Show-n-Tell you all about this beautiful All-Wheel Drive 2009 Infiniti G37X Coupe at Douglas Infiniti in Summit New Jersey!



Black Obsidian with Graphite Leather! *Only has 32,146 miles!



*Being offered for $31,388!



*Car Fax Clean! No Accidents!



*Click this link for your Free Car Fax Report on the beautiful 2008…

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Added by Ken Beam on November 15, 2011 at 7:03pm — No Comments

From the Trenches - a letter from me to the troops

I don't normally mention my dealership by name... but it's not that I am not proud of it.  It's out of courtesy and the fact that ADM is my personal venue, not that of my dealership.  But today I would like to share an email I sent to the troops of my dealership.  It is heartfelt and sincere.  And it applies directly to Digital Marketing.

 

To all managers and sales staff:

In case you have any illusions about today's car marketing by your dealership, you must…

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Added by Tom Gorham on November 15, 2011 at 5:00pm — 23 Comments

Is The Road to the Sale Obsolete? by Jim Ziegler

Is The Road to the Sale Obsolete?

A lot of conversation these days by 'New Age' - 'Next Gen' - car people saying the 'Old School' sales processes are no longer valid with today's consumers.

 …

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Added by James A. Ziegler on November 15, 2011 at 3:30pm — 29 Comments

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