Automotive Marketing Professional Community for Car Dealers, OEM and Suppliers
The resent article " Trade In Walk Around to set right the customers expectation" was a ground reality that we face in daily trade in situations around the world , I recommend using some simple tools such as paint thickness measuring gauge to make the process more lively interesting and convincing to the Customer because we with our skills can tell which areas are repainted but the customer might not be able to see the color fade, back drop base lines or roughness pertaining to body…Continue
Added by Mohammad Siddiqui on November 30, 2011 at 10:59pm — No Comments
If you have been wondering why your Google Places analytics data has been light in November, it looks like there is a systemwide data evaporation across the Google network from November 20th thru November 27th.
I also have found this problem being discussed online on this…Continue
Added by Brian Pasch on November 30, 2011 at 1:00pm — No Comments
Yesterday, one of our sales managers passed this around to everyone at the dealership. Just as it was pertinent to our work environment, I wanted to pass it on because it's relevant in every aspect of what we do... even here on ADM. Hope you don't mind.
21 Keys To A Happy Life
1. Compliment three people a day.
2. Watch a sunrise.
3. Be the first to say “Hello”.
4. Live beneath your means.
5. Treat everyone as you want to be…
Added by Tom Gorham on November 30, 2011 at 9:38am — No Comments
10. It will, eventually, greatly reduce payroll.
9. That damnably expensive, OEM-required facility upgrade will no longer be a worry.
8. Your Internet Manager can finally get some sleep.
7. You'll be able at last to watch Oprah's cable channel.
6. Phone training expense and time will be eliminated.
5. Your work with search engines will simplify down to selling your stock in them in order to eat.
4. Your current lot will look GREAT as a weekend flea…Continue
If you have been around long enough, you'll remember that when the Internet first came to national attention, it was often called the Internet Highway. Business owners were told that they needed to get their business on this promising new road.
I chuckled last year…Continue
Added by Brian Pasch on November 30, 2011 at 4:19am — No Comments
“It seemed really simple to me. So in trying to make others understand, I wrote this great paper where I illustrated the idea, dissected it piece by piece, and gave step-by-step instructions as to how to make it work with detailed justifications and cost analysis each…
Come join N-Motion Auto Transport and SRS Racing at Felix 55 for an event to remember. Wine & Rides in the Village is Houston’s newest and hottest car show. While offering a mix of some of the most exotic cars and finest wines, everyone can get a little taste of the high life. Felix 55, one of the Village’s premier wine bars, is hosting this exclusive gathering and will be offering a wide array of food, drinks, and entertainment. We cordially invite everyone to come out and start the…Continue
Added by Joshua Boyle on November 29, 2011 at 2:00pm — No Comments
The AutoDealerTarget Roundtable, hosted by Tom Kain and John Miller is broadcast LIVE every Tuesday night at 10pm Eastern / 9pm Central.
When: Tuesday, November 29th @ 10pm Eastern / 9pm Central
Join Us: Google Hangout, Live Broadcast at http://autodealertarget.com/roundtable
Featured Guest: Greg Clausen and Jae Chang of RapidFire Auto (…
Added by Tom Kain on November 29, 2011 at 1:03pm — No Comments
If you aren't already planning on attending the Digital Edge Summit, Tuesday, December 6, 2011 in Los Angeles, pay attention.
I wanted to share an article written by Paul Long, explaining the way companies can express their appreciation to their customers, and how inexpensive it can be. Take a look, and see how you can thank your loyal customers in an easy and effective way.
‘Putting a Lid on Loyalty – Little Things Can Mean a Lot’
Since we are in the business of loyalty marketing – and indeed it is our only…Continue
Added by Will Michaelson on November 29, 2011 at 6:45am — No Comments
I'm sure there are plenty of people out there that are going to disagree with me on what I'm about to disclose – and that's okay; as long as they have put them both to…Continue
Added by Lucas Bixler on November 28, 2011 at 11:20am — No Comments
Added by Ralph Paglia on November 28, 2011 at 10:30am — No Comments
CLIFTON PARK, N.Y. – November 28, 2011 – Auto/Mate Dealership Systems (http://www.automate.com) announced today they were named one of the “Best Places to Work” in New York State’s Capital region by The Business Review journal. It is the second year in a row that Auto/Mate has received the honor.
“One of the best ways to create a successful business is to create a positive work environment for its employees,” said Mike Esposito,…Continue
Added by Holly Forsberg on November 28, 2011 at 8:48am — No Comments
Digital Automotive Veteran Joins Expanding Team at Online Automotive Innovator
Venice, CA -- November 28, 2011
– Mota Motors, a leading provider of online vehicle certification and selling platforms, today announced that digital automotive marketing veteran Ken Potter has been appointed as the company’s Chief Revenue Officer. Potter joins an expanding team of automotive and digital leaders at Mota as the…
This week I noticed that Google is exposing the details of the Google Places listing on a search that…Continue
Added by Brian Pasch on November 28, 2011 at 4:00am — No Comments
I am hearing a lot of discussion about True Car and ZAG. I continually scratch my head and wonder if desperate dealers are doing the marketing limbo "How Low Can You Go?" …Continue
Congratulations, N-Motion Auto Transport!! 2011 marks the year that N-Motion Auto Transport teamed up with the Muscle Cars at the Mansion for a night to remember. We are proud to announce that our involvement in this event has forever change the way that auto transportation is viewed. Being an Official Sponsor and Preferred Shipper for the first time, N-Motion made their mark in the industry and truly change it for the better. The Muscle Cars event was held at the iconic Playboy Mansion,…Continue
Added by Joshua Boyle on November 27, 2011 at 2:00pm — No Comments
My friend Larry Bruce posted “Why ZMOT is BS” onto a number of sites. Of course this immediately drew the ire of the ZMOT advocates. I contend both sides are right, and also wrong.
What is ZMOT?
ZMOT is a concept that Google came up with a few years ago. Their VP of US Sales, Jim Lecinski, recently wrote an eBook titled…Continue