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November 2011 ADM Blog Posts (131)

Simple Equipments handy in Trade In walk around

The resent article " Trade In Walk Around to set right the customers expectation" was a ground reality that we face in daily trade in situations around the world , I recommend using some simple tools such as paint thickness measuring gauge to make the process more lively interesting and convincing to the Customer because we with our skills can tell which areas are repainted but the customer might not be able to see the color fade, back drop base lines or roughness pertaining to body…

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Added by Mohammad Siddiqui on November 30, 2011 at 10:59pm — No Comments

Google Places Bugs Drops 7 Days Of Analytics Traffic in November

If you have been wondering why your Google Places analytics data has been light in November, it looks like there is a systemwide data evaporation across the Google network from November 20th thru November 27th.

 

I also have found this problem being discussed online on this…

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Added by Brian Pasch on November 30, 2011 at 1:00pm — No Comments

21 Keys To A Happy Life

Yesterday, one of our sales managers passed this around to everyone at the dealership.  Just as it was pertinent to our work environment, I wanted to pass it on because it's relevant in every aspect of what we do... even here on ADM.  Hope you don't mind.



21 Keys To A Happy Life



1. Compliment three people a day.

2. Watch a sunrise.

3. Be the first to say “Hello”.

4. Live beneath your means.

5. Treat everyone as you want to be…

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Added by Tom Gorham on November 30, 2011 at 9:38am — No Comments

Top Ten Reasons TrueCar is GOOD for Dealers

10. It will, eventually, greatly reduce payroll.

9. That damnably expensive, OEM-required facility upgrade will no longer be a worry.

8. Your Internet Manager can finally get some sleep.

7. You'll be able at last to watch Oprah's cable channel.

6. Phone training expense and time will be eliminated.

5. Your work with search engines will simplify down to selling your stock in them in order to eat.

4. Your current lot will look GREAT as a weekend flea…

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Added by Keith Shetterly on November 30, 2011 at 7:00am — 8 Comments

Are Your Billboards Dominant On The Internet Highway?

If you have been around long enough, you'll remember that when the Internet first came to national attention, it was often called the Internet Highway.  Business owners were told that they needed to get their business on this promising new road.

 

I chuckled last year…

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Added by Brian Pasch on November 30, 2011 at 4:19am — No Comments

From the Trenches - Eyes Wide Open



It seemed really simple to me.  So in trying to make others understand, I wrote this great paper where I illustrated the idea, dissected it piece by piece, and gave step-by-step instructions as to how to make it work with detailed justifications and cost analysis each…

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Added by Tom Gorham on November 29, 2011 at 7:30pm — 12 Comments

Wine & Rides in the Village w/ N-Motion Auto Transport

Come join N-Motion Auto Transport and SRS Racing at Felix 55 for an event to remember. Wine & Rides in the Village is Houston’s newest and hottest car show. While offering a mix of some of the most exotic cars and finest wines, everyone can get a little taste of the high life. Felix 55, one of the Village’s premier wine bars, is hosting this exclusive gathering and will be offering a wide array of food, drinks, and entertainment. We cordially invite everyone to come out and start the…

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Added by Joshua Boyle on November 29, 2011 at 2:00pm — No Comments

RapidFire Auto on AutoDealerTarget Roundtable Tonight

The AutoDealerTarget Roundtable, hosted by Tom Kain and John Miller is broadcast LIVE every Tuesday night at 10pm Eastern / 9pm Central.



This Week

When: Tuesday, November 29th @ 10pm Eastern / 9pm Central

Join Us: Google Hangout, Live Broadcast at http://autodealertarget.com/roundtable

Featured Guest: Greg Clausen and Jae Chang of RapidFire Auto (…

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Added by Tom Kain on November 29, 2011 at 1:03pm — No Comments

Google Search Advertising With Lead Capture Form in The Actual Sponsored Listing

Google Search Engine Advertising Now Allows Car Dealers to Create a Lead Capture Form Inside the Actual Sponsored Listing... This could become a High Value tool for Automotive Marketers!…

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Added by Ralph Paglia on November 29, 2011 at 11:30am — 2 Comments

The Digital Edge Summit: Learn How to Implement the Latest Internet Strategies to Increase Dealership Profits in 2012!

If you aren't already planning on attending the Digital Edge Summit, Tuesday, December 6, 2011 in Los Angeles, pay attention.

 

A number of leading gurus in automotive online marketing are bringing their expertise to the Southern California market for one information-packed event.  This…

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Added by Ali Amirrezvani on November 29, 2011 at 7:58am — 1 Comment

Putting a Lid on Loyalty: Little Things Can Mean a Lot

Good morning,

 

I wanted to share an article written by Paul Long, explaining the way companies can express their appreciation to their customers, and how inexpensive it can be. Take a look, and see how you can thank your loyal customers in an easy and effective way.

 

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‘Putting a Lid on Loyalty – Little Things Can Mean a Lot’

 

Since we are in the business of loyalty marketing – and indeed it is our only…

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Added by Will Michaelson on November 29, 2011 at 6:45am — No Comments

The New Steps to the Sale

I know, I know some things never change, Right?! ... WRONG.  

I'm sure there are plenty of people out there that are going to disagree with me on what I'm about to disclose – and that's okay; as long as they have put them both to…

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Added by Tobias Sedillos on November 28, 2011 at 11:30pm — 7 Comments

VinSolutions Announces Certification with Jaguar Land Rover North America

VinSolutions, an industry-leading developer of Internet-based Customer Relations    Management (CRM) and Internet Lead Management (ILM) software, has successfully implemented the technical integration in support of the Jaguar Land Rover North America LEADS program.



The Jaguar Land Rover North America certification ensures that dealers using the VinSolutions’ suite of products will be compliant with the new LEADS program guidelines, set by Jaguar…
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Added by Lucas Bixler on November 28, 2011 at 11:20am — No Comments

Auto/Mate Voted "Best Places to Work" Second Year in a Row

CLIFTON PARK, N.Y. – November 28, 2011 – Auto/Mate Dealership Systems (http://www.automate.com) announced today they were named one of the “Best Places to Work” in New York State’s Capital region by The Business Review journal. It is the second year in a row that Auto/Mate has received the honor.

“One of the best ways to create a successful business is to create a positive work environment for its employees,” said Mike Esposito,…

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Added by Holly Forsberg on November 28, 2011 at 8:48am — No Comments

Ken Potter Named Mota Motors Chief Revenue Officer

 

Digital Automotive Veteran Joins Expanding Team at Online Automotive Innovator

 

Venice, CA  -- November 28, 2011   Mota Motors, a leading provider of online vehicle certification and selling platforms, today announced that digital automotive marketing veteran Ken Potter has been appointed as the company’s Chief Revenue Officer. Potter joins an expanding team of automotive and digital leaders at Mota as the…

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Added by Crystal Hartwell on November 28, 2011 at 5:38am — 1 Comment

Google Places Display Changes Highlights Need For Proper Merchandizing

At times I feel like a newspaper reporter on the Google "beat" just trying to stay up with the latest changes in Google search, Google Places, Google paid search, and their social strategy.  

 

This week I noticed that Google is exposing the details of the Google Places listing on a search that…

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Added by Brian Pasch on November 28, 2011 at 4:00am — No Comments

True Car and ZAG - Cyber Bandits or Good for the Business?

Jim Ziegler asks...

I am hearing a lot of discussion about True Car and ZAG.  I continually scratch my head and wonder if  desperate dealers are doing the marketing limbo "How Low Can You Go?" …

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Added by James A. Ziegler on November 27, 2011 at 2:30pm — 1735 Comments

N-Motion Auto Transport & Muscle Cars @ the Mansion

Congratulations, N-Motion Auto Transport!! 2011 marks the year that N-Motion Auto Transport teamed up with the Muscle Cars at the Mansion for a night to remember. We are proud to announce that our involvement in this event has forever change the way that auto transportation is viewed. Being an Official Sponsor and Preferred Shipper for the first time, N-Motion made their mark in the industry and truly change it for the better. The Muscle Cars event was held at the iconic Playboy Mansion,…

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Added by Joshua Boyle on November 27, 2011 at 2:00pm — No Comments

ZMOT is the Stupidest, Most Brilliant Idea Ever!

 My friend Larry Bruce posted “Why ZMOT is BS” onto a number of sites. Of course this immediately drew the ire of the ZMOT advocates. I contend both sides are right, and also wrong.

What is ZMOT?

ZMOT is a concept that Google came up with a few years ago. Their VP of US Sales, Jim Lecinski, recently wrote an eBook titled…

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Added by Ed Brooks on November 27, 2011 at 6:03am — 24 Comments

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