And now that we know those two tenants where and how do you think your marketing and communication strategies should be driven. I'd point out too that knowing that women dominate both automotive shopping decisions as well as Social Sites should give you an excellent idea of where to go to learn about how best to grow and maintain both your business and your relationships.
There's a lot to learn from the Social sphere. You'll have to… Continue
Added by Ron Morrison on November 30, 2009 at 10:32pm —
EDITOR'S NOTE: We have received an update that "Surcher" is no longer available, but that a viable replacement is as follows...
Hello, Ralph, I just found that the article …
Added by Brian Pasch on November 28, 2009 at 6:00pm —
As floor traffic continues to suffer, the Internet Department is more and more under the microscope than ever before. Dealers who didn’t believe it before are realizing that the internet is contributing to the vast majority of their sales, whether they like it or not.
With this in mind, it is important to understand the psychology of getting that customer in to the showroom.
Read more at… Continue
Added by Doug Blankenship on November 27, 2009 at 8:00pm —
I can remember my first computers which included the Apple IIe, Radio Shack TRS-80 and even my Kaypro CPM based portable (luggable) PC.
My first real business computer was an IBM PC/XT and I've owned PC computers with every CPU upgrade since that first 8086 Intel processor. Many readers may not understand the mixture of smiles and cursing that was associated with AST Rampage memory boards, ATI Video cards, Seagate Hard Drives, Phoenix BIOS chips, serial port cards,… Continue
Added by Brian Pasch on November 26, 2009 at 6:30pm —
Added by Todd Smith on November 25, 2009 at 8:41am —
If a customer came to your dealership in the still of the night and spray painted "Liar" and "Cheat" in large letters on your street facing signage, would you leave it untouched when you arrived in the morning?
Consumers have tremendous power today to express their opinions about their experience at your business and make that… Continue
Added by Brian Pasch on November 24, 2009 at 10:07pm —
By Lance Winslow
Unfortunately, there will be no Christmas this year because Santa Claus Inc. is filing for bankruptcy. The company could not make its loan payments, or cover its costs this November. The taxes at the North Pole have skyrocketed to pay the interest on that debt due to Socialist-liberal expenditures and runaway debt spending. The CEO of Santa Claus Inc. noted that the increased taxes on the businesses at the North… Continue
Added by Lance Winslow on November 24, 2009 at 4:43pm —
Top 10 Autos for Customer Brand Loyalty
Ford Motor Company vehicles accounted for six of the top 10 autos for customer brand loyalty in the US according to a Q2 2009 auto-industry analysis from… Continue
Added by Ralph Paglia on November 24, 2009 at 11:30am —
Professional social network LinkedIn is showing a little Microsoft love today. In conjunction with the announcement of the beta of Microsoft’s Office 2010 at its Professional Developer Conference, LinkedIn and… Continue
Added by Ralph Paglia on November 23, 2009 at 3:30pm —
Social media: Say 'hi' before 'buy' - Despite risks, auto marketers all a-Twitter -- and… Continue
Added by Ralph Paglia on November 23, 2009 at 9:30am —
At the Driving Sale Executive Summit I had the opportunity to meet Chris Brogan
and to hear him speak on social media trends.
I received a free copy of his book Trust Agents
and have been reading it in between flights and work and it's really a great resource to focus your thought… Continue
Added by Brian Pasch on November 22, 2009 at 6:00am —
Social Media Marketing is hot, if you went to any of the more recent automotive conferences, such as Dealer Synergy Sessions in Atlanta, Driving Sales Executive Summit in Las Vegas, J. D. Power Automotive Internet Roundtable at the Red Rock Resort (somewhere far, far away… Continue
Added by Ralph Paglia on November 20, 2009 at 2:24am —
IIHS Fires Back, Tells Toyota To Put Cars Where Its Mouth Is
Toyota stamped their feet earlier claiming the IIHS Top Safety Pick awards were "extreme and misleading." Now, Russ Rader of the IIHS responds, saying, basically, Toyota can put its cars where its mouth is.
Well, Russ didn't… Continue
Added by Ralph Paglia on November 19, 2009 at 3:30pm —
November is Juvenile Diabetes awareness month and my company is conjunction with one of PCG's clients is seeking to raise $1 million dollars
for the Juvenile Diabetes Research Foundation (JDRF
The "PJs For The Cure" program is the idea of Charles Komar, CEO of Charles Komar & Sons
which is one of America's largest manufacturers and suppliers of nightwear… Continue
Added by Brian Pasch on November 18, 2009 at 6:30am —
As car dealers start buying dozens of domain names as they embark on a microsite strategy, they will also see an increase is domain renewal scams appearing in your postal mailbox and email box.
They look like legitimate invoices for a domain name. I have… Continue
Added by Brian Pasch on November 16, 2009 at 4:30pm —
The chart shown above is a larger and slightly easier to read and view image of the Website Traffic Tracking widget provided by Compete, Inc. that is shown on the ADM Showroom page about halfway down...…
Added by Ralph Paglia on November 15, 2009 at 2:30am —
Mike Blumenthal has a nice update on Local Listing Ads (LLAs)
He points out that there’s an… Continue
Added by Auto Digital Marketing on November 11, 2009 at 11:00am —
Those of you who have been testing the Google Caffeine technology
using the sandbox feature to compare the new search technology with the current system, you can't play in the sandbox any more! Some will be heart broken.
When you visit the… Continue
Added by Brian Pasch on November 10, 2009 at 5:29am —
As car dealers become more interesting in using social media to promote their web presence, the first site that normally comes to mind is Facebook
. With nearly 300 million users worldwide and close to 25% of ALL page views on the Internet attributed to Facebook
, it's easy to see why businesses see it as a lucrative online venue for driving traffic,… Continue
Added by J.D. Rucker on November 10, 2009 at 12:45am —
Find more photos like this on Automotive Digital Marketing Professional Community (ADM)
Mike Roscoe and Cliff Banks of Dealer Communications, Inc. have announced that the 8th Digital Dealer Conference will be in Orlando Florida starting on April 20 and going through April 22, 2010. Additional information and details will be posted continuously between now and then on the… Continue
Added by Ralph Paglia on November 5, 2009 at 10:30pm —