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Featured ADM Member Blog Posts – November 2008 Archive (15)

Google Launches New Dealership Display Advertising Features - This Article Includes a How-To Video!

As Google continues to glean display advertising expertise through their acquisition of DoubleClick, the hits just keep on coming... Google has added several MORE new features to… Continue

Added by Ralph Paglia on November 24, 2008 at 4:30pm — No Comments

When Online Marketing Creates Offline Opportunities - Do Dealers Understand the Full Reach of Digital Advertising?

When Online Turns Offline - Understand the Full Reach of Your Internet Advertising



In theory, one of the unique benefits… Continue

Added by Ralph Paglia on November 23, 2008 at 12:00pm — No Comments

Edmunds.com Says That Consumers Are NOW Ready to Start Buying Cars Again!

Falling gasoline prices and near-record incentives may have consumers ready to buy cars again, according to the auto information site Edmunds.com. Consumers’… Continue

Added by Ralph Paglia on November 22, 2008 at 7:30am — No Comments

Automotive News - Marketers tap social Web sites: Seeking face time through Facebook

Introduction from Ralph Paglia: Automotive Marketers are increasingly tapping into a wide variety of User Generated Content (UGC) or "Web 2.0" sites as they seek increased levels of engagement with car buyers that transcend what can be accomplished via conventional advertising. The following article… Continue

Added by Ralph Paglia on November 21, 2008 at 5:00pm — 2 Comments

Capgemini Cars Online 08/09 - 10th Annual Global Automotive Study: Tracking Consumer Car Buying Behavior

Capgemini’s annual Cars Online global automotive study highlights how consumer vehicle buying behavior across both mature and emerging markets is changing and how manufacturers and dealers must respond to these changing dynamics to maintain a competitive… Continue

Added by Ralph Paglia on November 21, 2008 at 8:00am — No Comments

McCombs VIP Service

Here at Red McCombs, we are dedicated to serving our customers with the attention they derserve, which is why we have created the McCombs VIP Service website and program. Our website provides convienent, easy, no-hassle scheduling at any one of our 10 San Antonio locations.





This feature also provides free shuttle service and text message alerts when your… Continue

Added by McCombs Automotive Team on November 20, 2008 at 11:00am — No Comments

Girls Only!

Most women prefer buying a vehicle from another woman. Someone who can relate to her needs.



SheDrivesSA.com is a site strictly for women to do just that. No haggling, no pressure, no non-sense. You will only deal with women who are dedicated to assisting your specific needs. Whether you are a mother of 3 or a fast-paced business woman we can find what you are looking for.



We know you don't… Continue

Added by McCombs Automotive Team on November 20, 2008 at 11:00am — No Comments

Did You Know That Marc Andreeson (Netscape) is the Founder of the Ning Networking Site Platform?

Brain Trust: Ning chairman Marc Andreessen (he built Netscape back in the day), with Bianchini, at Ning's corporate HQ in Palo Alto, CA. | photgraph by Art Streiber

"It isn't just a site where users can build their own social networks -- Ning is a model of how to create a perpetual growth machine." -… Continue

Added by Ralph Paglia on November 19, 2008 at 11:30am — 2 Comments

Susan Scarola DCH Auto Group CEO to be Honored Thursday Nov 20th in Los Angeles - Last Chance to Register!

Congratulations to Susan Scarola, CEO of the DCH Auto Group, the Women's Automotive Association International 2008 Professional Achievement Award winner.





Established in 1997, the Professional Achievement Award is presented annually to a professional woman in the automotive industry in recognition of her Commitment, Professionalism, and Success in the automotive industry. Qualities that each recipient of this award has in common… Continue

Added by Jody DeVere on November 17, 2008 at 9:00am — No Comments

Ten of the Most Common Ways Dealers Waste their Search Engine Advertising Budgets



This article is based on an edited version of the "Top 10 ways to Waste your Automotive search marketing budget" blog article referenced in an ADM forum comment by… Continue

Added by Ralph Paglia on November 16, 2008 at 1:30pm — No Comments

Automotive Digital Marketing Professional Community Supports NADA's Efforts to Get Tax Break for Auto Buyers

NADA Supports Tax Break for Auto Buyers, Offers Dealer Hotline November 13, 2008 - Sen. Mikulski Introduces Tax Deduction Bill to Put Economy ‘Back on its Wheels’



WASHINGTON (Nov. 12, 2008) – The National Automobile… Continue

Added by Ralph Paglia on November 15, 2008 at 12:30pm — 14 Comments

Dealers Should Find Digital Advertising Suppliers that Use API Integration with DoubleClick to Mashup Ads and Landing Pages

Does Your Digital Advertising Supplier Use APIs to Mashup Ads with their Landing Pages?

This article is a Ralph Paglia edited version of a blog post written by Jonathan… Continue

Added by Ralph Paglia on November 14, 2008 at 5:00pm — No Comments

Dealing With Dealership Website Vendors

Anyone who takes care of dealerships online advertising you will inevitably have to make changes to your dealership website. In fact, those who stay on top of their websites are far more likely to succeed. The problem is most dealerships do not own their own website; they rent it from companies like Cobalt, BZ, IZMO, Vin Solutions, and others. Thus, whenever a change needs to be made the dealer must rely solely on their vendor’s backend tool if they wish to do it themselves, or a phone tree… Continue

Added by Indie Results on November 14, 2008 at 10:24am — 3 Comments

Automotive Internet Marketing is the new snake oil

There are many legitimate Automotive marketing experts in the marketplace, and there are just as many snake oil salesmen. Here is one way to differentiate between those who offer real services and those who are looking to make a buck.



There are many categories of snake oil salesmen in this marketplace, including the following:



The followers:



"Traditional automotive ad agency" turned into "Internet advertising agency". This is the result of sleeping dinosaurs who… Continue

Added by Michael Sweigart on November 11, 2008 at 8:18pm — 4 Comments

What Car Dealers Can Learn from Obama's Campaign.



Consider who Obama was going up against; a Veteran, a Maverick, the old trusty Ford that has been turning it's wheels for a long time.



To me it resembles the dealer down the road that has been around for over 30 years, sorta doing the same thing over and over. They're not a bad dealer, maybe family owned, their reputation is average to above but their customer… Continue

Added by Jeff Kershner on November 6, 2008 at 6:00am — 3 Comments

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