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Featured ADM Member Blog Posts – October 2018 Archive (30)

Clarivoy Reinvents the Lead with ShoppersON™

Auto Dealers can now turn anonymous website shoppers into named shoppers and lackluster leads into intelligent leads for frictionless engagement

 

Columbus, OH (October 30, 2018) -…

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Added by Steve White on October 30, 2018 at 9:00am — No Comments

Facebook Marketplace: A Dealership Primer – Part 1

Facebook Marketplace, while new on the scene, has quickly turned into a valuable sales channel for dealerships. Many dealers are finding great success in engagement as well as sales with consumers.

Not just another third-party listing site, Facebook…

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Added by Todd Smith on October 30, 2018 at 7:00am — No Comments

How Being “Lazy” Can Be Productive

There you are, working on your to-do list, trying to create content for your dealership. You sit there and contemplate what you can write that will be relevant and interesting to your customers.

But no ideas come to you. The more you think about it, the more frustrated you get, until you…

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Added by sara callahan on October 30, 2018 at 7:00am — No Comments

Instagram as a workplace – How can it help you?

The late-night studies, missing functions and family ceremonies, burning oil at night, it is just to get a single job and get posted in the campus placement. Human wants are never satisfied, we get a job offer, but we are never happy with that because of the factors like work culture, an argument with our manager, work environment, etc. The list never ends. Every individual and every aspirant do have a dream about working in their desire company. We cannot answer in our entire life why…

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Added by Karen Anthony on October 29, 2018 at 8:36am — No Comments

How to Supercharge Website Conversions through Mobile Optimization

In our industry, conversion rates are horrible. A great dealer “might” convert at a higher rate, but many are missing the boat on the majority of their website visitors. There are many reasons why this is true. However, the sad fact remains that it is.

 

Imagine making some simple tweaks to your website which produce an immediate increase in the number of…

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Added by Brett Sutherlin on October 29, 2018 at 7:27am — No Comments

Why Technicians will Soon Rule the Automotive Industry

I think it’s fair to say that automotive technicians are getting harder to find. These days, less people are choosing a career in automotive repair, even though technicians make great money and many need little or no formal college education or previous experience. Look at independent repair facility employment ads and you’ll no doubt find plenty of messages stating, “no…

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Added by Chris Miller on October 29, 2018 at 7:10am — No Comments

The Crazy Professor

One of my college professors was famous for a crazy stunt that he pulled every semester. On the first day of class, he would introduce himself, take off his shirt and jump out the window. A few minutes later he returned to the classroom, calmly put on his shirt and asked, “Do I have your attention?”

 …

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Added by Bill Wittenmyer on October 26, 2018 at 9:50am — No Comments

Retail Hazard Ahead: Vehicle Purchases Experiencing Some Delays

The good news? To date, automotive sales have remained stronger than many analysts originally predicted, with customers of all ages continuing to buy both new and pre-owned vehicles. Considering some of the earlier ominous forecasts, it’s no wonder numerous retailers are…

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Added by Doug Van Sach on October 25, 2018 at 7:00am — No Comments

Why Use a Hundred Words When One Will Do?

I actually wanted to flip the title of this blog to “why use one word when a hundred will do?” People tend to use FAR too many words these days in PR and marketing material – they simply don’t know how to keep it short and relevant.…

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Added by sara callahan on October 24, 2018 at 6:30am — 4 Comments

5 Data-Backed Strategies to Use Videos In Your Marketing Mix

Marketing your business these days may seem less straightforward than the TV ads of the past, but that doesn’t mean it can’t be easy. In fact, with the right mix of video content you can attract customers more effectively and more economically than ever before. Read on to learn the best ways to use video content in your marketing.

photo of strategy meeting

1. Ads on Social Media

As we covered in…

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Added by jon nigbor on October 23, 2018 at 11:00am — No Comments

When Digital Starts Winning, Fight Back

In the last few years, a war between dealerships and independent service centers over consumers has fueled a competitive fire.  At stake is millions spent by consumers on retail service and, perhaps, the survival of many dealerships.  The marketing weapon of choice used to be retail signage or print advertising, but now it’s all about digital marketing. And, in the digital…

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Added by Chris Miller on October 19, 2018 at 7:31am — No Comments

Internal Branding Tips for Automotive OEM Suppliers



Employees must be living embodiments of the brand promise.

A zen philosopher once told me, “The brand is the organization and the organization is the brand.” Yes, we are all one. But let’s not join hands and sing just yet. Developing and protecting your brand takes work. It’s a promise to your customers. And it will all go down the drain if you don’t…

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Added by Ernie Perich on October 19, 2018 at 7:18am — No Comments

Obtain a SaaS Valuation with Subscription Revenue

Have you ever noticed how the market values dealerships versus how it values Software as a Service (SaaS) businesses that derive income from the same automotive revenue stream? SaaS businesses such as CDK trade at mid-20x P/E ratios while dealers trade at 4-6x operating profit.

 

One major reason for this disparity is because SaaS business revenues are…

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Added by Scot Eisenfelder on October 19, 2018 at 7:11am — No Comments

Buy a Used Car without Having to Worry About Maintenance Issues

Buying a car can be a bit of a tedious task, especially if it is your first car, and we understand. You can avoid confusions if you figure out your requirements and set your priorities straight.…

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Added by Autoego on October 17, 2018 at 7:48pm — No Comments

How Your BDC Can Minimize Leakage with Digital Customers

Did you know that less than 6 in 10 women car buyers report not being satisfied with the initial greeting at car dealerships?

Last week, we discussed how to improve in-store guest engagement with 7 ‘face-to…

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Added by Anne Fleming on October 17, 2018 at 9:30am — No Comments

If I Out Call You, I’ll Out Connect You

At its core, sales is a numbers game. It always has been and always will be. If

you’re selling the same product that others are selling, you can only expect to close a percentage of customers that come into your store. In our industry, top performers close 50 to 60 percent of their…

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Added by Bill Wittenmyer on October 17, 2018 at 6:30am — No Comments

SURVEY SHOWS MANY DEALER PRINCIPLES ARE UNAWARE HOW THE NEW TAX LAW MAY AFFECT PARTICIPATION PROGRAM SELECTION

Dealers Must Make Decisions to Protect

Participation Program Tax Losses

 

Protective Asset Protection, a provider of F&I programs, services, and dealer-owned warranty programs, announced…

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Added by John Sternal on October 16, 2018 at 10:00am — No Comments

Lease Credit Approval Rates Drop Slightly To 69.8% in September

Lease Approval Ratings Drop by 3.9% in the Month of September after Steady Increases over Previous Four Months

 

CINCINNATI, OHIO (October 16, 2018) – Swapalease.com, the nation’s largest car lease marketplace,…

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Added by John Sternal on October 16, 2018 at 6:30am — No Comments


Vendor
Automotive digital marketing trends you need to watch out for

There are many things to be learned from the automotive industry. It is necessary to offer consumer convenience, campaign on various platforms, and completely embrace digital marketing.

Companies and organizations involved in the design, development,…

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Added by Cynthia Madison on October 16, 2018 at 4:30am — No Comments

Recent Trends for SEO in the Automotive Industry

Latent Semantic Indexing

Latent semantic indexing, or LSI, influences SEO marketing more and more as Google does a better job understanding search intent.

To be effective with SEO you have to know how LSI influences how a consumer searches for a car…

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Added by Jon Hedges on October 12, 2018 at 7:30am — No Comments

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