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Featured ADM Member Blog Posts – October 2016 Archive (60)

Did October Car Sales Deliver Mixed Messages to Auto Industry?

October New Car Sales Offer Mixed Messages

to Auto Industry, Forecasts Edmunds



SANTA MONICA, Calif. — Edmunds.com, the leading car information and shopping network, forecasts that…

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Added by Ralph Paglia on October 31, 2016 at 11:02pm — No Comments

Power Play: Consumers Control the Marketplace

 

With a marketplace full of choices, technology, and customization, today’s consumers are more empowered than ever.  They’ve taken control when it comes to shopping, making their preferences known, and ensuring they get exactly what they want.  Whatever the product, there’s no shortage of options and…

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Added by Joey Little on October 31, 2016 at 11:06am — No Comments

5 Signs it is Time to Trade in Your Car for an Upgrade

Knowing when it is time to trade in your car and get a new one can be difficult. Timing your trade-in just right is part science, part art. But there are some signs that tell when it might be a good time. Here are five signs it is time to trade in your car for an upgrade.…

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Added by Lizzie Weakley on October 31, 2016 at 11:01am — No Comments

Buying a New Car? Four Research Essentials Before You Go

When looking to buy a new car, it is very important that you do some research. By researching vehicles, you will be in good position to find a car that is affordable and that best meets your needs. In order to research vehicles, it is important to look for a few things. You…

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Added by Emma Sturgis on October 31, 2016 at 8:40am — No Comments

The Rush to Automation Could Be Detrimental to Loyalty

Humans naturally crave interaction with other humans. However, as technology advances, there is an increasing push by companies to automate as much of their processes as possible. While this is understandable, as it saves on costs, the path technology is taking us down could prove to be a double-edged…

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Added by Mike Gorun on October 28, 2016 at 6:56am — No Comments

Why Video is an Integral Part of Automotive Marketing Plan

Commercials have been around for a long time now and their influence is evident, but with the rise of the Internet, many have migrated online. Whether we’re talking about content or digital marketing in general, this unique opportunity for companies to get their name out there has forever changed…

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Added by Marcus Jensen on October 27, 2016 at 1:47pm — No Comments

Coming to a Living Room near You… Your Dream Vehicle Line-Up

Virtual Reality (VR) is going to be a game-changer in the automotive space.

Those watching closely may have noticed an explosion of VR news coming from auto shows to manufacturer engineering plants to dealerships in 2016.

And while the technology is in its infancy,…

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Added by izmostock on October 27, 2016 at 1:00pm — No Comments

Millennials Are Busting Car-Shopping Gender Stereotypes

Millennials Are Busting Car-Shopping Gender Stereotypes,

According to Edmunds.com Study

 

Redefined Gender Roles…

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Added by Ralph Paglia on October 27, 2016 at 12:00pm — 1 Comment

Keep Winning Customers in a New Transportation Age

Ride sharing.  Corporate fleets.  Short-term rentals.  Mass transit.  Ride subscription plans.  The list continues to grow—and traditional dealerships are rethinking how they’re going to position themselves to win with consumers who are approaching personal transportation in a whole new way.  Brand-new drivers are no longer forming lines at the DMV the second they…

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Added by Joey Little on October 27, 2016 at 11:32am — No Comments

Clarivoy’s Proprietary TV Analytics Solution Wins DrivingSales 2016 Innovation Cup

Clarivoy’s Proprietary TV Analytics Solution

Wins
DrivingSales 2016 Innovation Cup

 

TV Analytics Solution Selected By Auto Dealer Panel as the Most…

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Added by Steve White on October 26, 2016 at 8:00pm — No Comments

Running a Dealership? 4 Ways to Make it That Much Better

For most dealerships, getting a customer through the door can be the biggest obstacle. If you're finding out the dealership up the road is drawing in more business and meeting its quota with ease, you may want to consider implementing these four tips to make your dealership that much better:

Work…

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Added by Rachelle Wilber on October 26, 2016 at 3:00pm — No Comments

Do emotions play a part in the process?

Car Buying and Emotions, Part I

Women shop and buy cars for a number of reasons, but regardless of the reason, emotions are involved in every step. The emotional range can start with excitement about the prospects of a new car, to apprehension when signing papers, to frustration when taking a car in for…

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Added by Anne Fleming on October 26, 2016 at 1:30pm — No Comments


Influencer
Automotive Marketing: An Overview of Current Marketing Trends, Statistics, and Strategies

Automotive Marketing: An Overview of Current Marketing Trends, Statistics, and Strategies

The auto industry has undergone ongoing and dynamic transformation over recent years.  Connected technologies, changing trends in consumer shopping behavior, digital and mobile channels, longer vehicle lifespans, and consumer mobility…

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Added by Larisa Bedgood on October 26, 2016 at 7:30am — 4 Comments

New Pin Collective, New LinkedIn Skills & Endorsements Section, & More!

This Week in Social Media

 

News for the Week of October 24

 

Facebook Adds New Recommendation Engine and CTA Buttons for Local Events and Businesses

Facebook issued an update to improve the usage…

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Added by Joey Little on October 25, 2016 at 12:00pm — No Comments

The Insurance Your Dealership Needs, But Probably Doesn't Have

Insurance is one of those business costs we all hate paying every month, until the day we actually need it. I'm not an insurance expert so I don't know exactly how many policies a typical dealership has. I imagine it's quite a few when you add up the various property, casualty and liability…

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Added by Erik Nachbahr on October 25, 2016 at 6:40am — No Comments


Influencer
DataMentors Launches Auto Lease Expiration Data to Power Conquest Marketing

DataMentors Launches Auto Lease Expiration Data to Power Conquest Marketing

TAMPA, FL – October 25, 2016 – DataMentors, LLC, a leading provider of Data-as-a-Service (DaaS) and Right Time Marketing, announced…

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Added by Larisa Bedgood on October 25, 2016 at 6:00am — No Comments

Auction Buzz

automotive-industry

THE AUTO INDUSTRY

"Belief that you must be the agent of change"

I began this journey about 14 months ago.....

Or more to the point, a shift in the journey occurred then.....

That shift was a switch.....

A simple on/off switch.....

But I wasn't ready to flip it on…

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Added by Barry Neuman on October 24, 2016 at 2:40pm — No Comments

Your Q4 Reality Check: 5 Reasons Online Buying Is NOT Everyone’s Reality

People buy everything online these days. Or do they?

In reality, there are some items people simply prefer to touch, see, feel, 
taste, smell,…

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Added by David Metter on October 24, 2016 at 11:00am — No Comments

Gubagoo’s New RESQ App Generates a 300% Increase in Lead-to-Sale Conversion

Gubagoo launches RESQ’s new industry-first technology to empower dealerships with complete access to, and insight on, potential and existing customers, from their sales and service teams’ mobile phones, via text, chat or call

Boca Raton, FL, – October 24, 2016 – Today, Gubagoo…

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Added by Crystal Hartwell on October 24, 2016 at 9:30am — No Comments

What You Need to Know About Bonded Titles When Buying Used Cars

A bonded title is a document, which can replace a regular vehicle title.

If you’ve bought a used car and the previous vehicle owner didn’t transfer the regular title to your name, you’ll need a bonded title in order to register your…

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Added by Nate Vickery on October 23, 2016 at 10:00am — No Comments

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