Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
October New Car Sales Offer Mixed Messages
to Auto Industry, Forecasts Edmunds
SANTA MONICA, Calif. — Edmunds.com, the leading car information and shopping network, forecasts that 1,356,250 …
Added by Ralph Paglia on October 31, 2016 at 11:02pm — No Comments
With a marketplace full of choices, technology, and customization, today’s consumers are more empowered than ever. They’ve taken control when it comes to shopping, making their preferences known, and ensuring they get exactly what they want. Whatever the product, there’s no shortage of options and…Continue
Added by Joey Little on October 31, 2016 at 11:06am — No Comments
Humans naturally crave interaction with other humans. However, as technology advances, there is an increasing push by companies to automate as much of their processes as possible. While this is understandable, as it saves on costs, the path technology is taking us down could prove to be a double-edged sword.
Think about all the automated technology that you DO…Continue
Added by Mike Gorun on October 28, 2016 at 6:56am — No Comments
Commercials have been around for a long time now and their influence is evident, but with the rise of the Internet, many have migrated online. Whether we’re talking about content or digital marketing in general, this unique opportunity for companies to get their name out there has forever changed the advertising game.
Owing to the ever-growing popularity of…Continue
Added by Marcus Jensen on October 27, 2016 at 1:47pm — No Comments
Virtual Reality (VR) is going to be a game-changer in the automotive space.
Those watching closely may have noticed an explosion of VR news coming from auto shows to manufacturer engineering plants to dealerships in 2016.
And while the technology is in its infancy,…Continue
Added by izmostock on October 27, 2016 at 1:00pm — No Comments
According to Edmunds.com Study
Redefined Gender Roles Underscore the Need for Personalized Car Shopping…
Ride sharing. Corporate fleets. Short-term rentals. Mass transit. Ride subscription plans. The list continues to grow—and traditional dealerships are rethinking how they’re going to position themselves to win with consumers who are approaching personal transportation in a whole new way. Brand-new drivers are no longer forming lines at the DMV the second they…Continue
Added by Joey Little on October 27, 2016 at 11:32am — No Comments
TV Analytics Solution Selected By Auto Dealer Panel as the Most…Continue
Added by Steve White on October 26, 2016 at 8:00pm — No Comments
Car Buying and Emotions, Part I
Women shop and buy cars for a number of reasons, but regardless of the reason, emotions are involved in every step. The emotional range can start with excitement about the prospects of a new car, to apprehension when signing papers, to frustration when taking a car in for…
Added by Anne Fleming on October 26, 2016 at 1:30pm — No Comments
The auto industry has undergone ongoing and dynamic transformation over recent years. Connected technologies, changing trends in consumer shopping behavior, digital and mobile channels, longer vehicle lifespans, and consumer mobility…Continue
This Week in Social Media
News for the Week of October 24
Facebook Adds New Recommendation Engine and CTA Buttons for Local Events and Businesses
Facebook issued an update to improve the usage…Continue
Added by Joey Little on October 25, 2016 at 12:00pm — No Comments
Insurance is one of those business costs we all hate paying every month, until the day we actually need it. I'm not an insurance expert so I don't know exactly how many policies a typical dealership has. I imagine it's quite a few when you add up the various property, casualty and liability coverages.…Continue
Added by Erik Nachbahr, CISSP on October 25, 2016 at 6:40am — No Comments
TAMPA, FL – October 25, 2016 – DataMentors, LLC, a leading provider of Data-as-a-Service (DaaS) and Right Time Marketing, announced…Continue
Added by Larisa Bedgood on October 25, 2016 at 6:00am — No Comments
I began this journey about 14 months ago.....
Or more to the point, a shift in the journey occurred then.....
That shift was a switch.....
A simple on/off switch.....
But I wasn't ready to flip it on…Continue
Added by Barry Neuman on October 24, 2016 at 2:40pm — No Comments
Added by David Metter on October 24, 2016 at 11:00am — No Comments
Gubagoo launches RESQ’s new industry-first technology to empower dealerships with complete access to, and insight on, potential and existing customers, from their sales and service teams’ mobile phones, via text, chat or call
Boca Raton, FL, – October 24, 2016 – Today, Gubagoo…
Added by Crystal Hartwell on October 24, 2016 at 9:30am — No Comments
A bonded title is a document, which can replace a regular vehicle title.
If you’ve bought a used car and the previous vehicle owner didn’t transfer the regular title to your name, you’ll need a bonded title in order to register your…
Added by Nate Vickery on October 23, 2016 at 10:00am — No Comments
Roughly 2 in 3 client-side marketers (predominantly from the UK and Europe) engage in some form of personalization in their marketing activity, according to…Continue
Added by Ralph Paglia on October 22, 2016 at 1:30pm — No Comments
Added by Joey Little on October 21, 2016 at 10:44am — No Comments
Gubagoo’s latest innovation enables Facebook users to chat with auto dealerships, using Facebook Messenger just like they chat with friends; unlocks new sales channel for auto dealers
Boca Raton, FL –October 21,…Continue
Added by Crystal Hartwell on October 21, 2016 at 9:30am — No Comments