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October 2016 ADM Blog Posts (91)

Did October Car Sales Deliver Mixed Messages to Auto Industry?

October New Car Sales Offer Mixed Messages

to Auto Industry, Forecasts Edmunds



SANTA MONICA, Calif. — Edmunds.com, the leading car information and shopping network, forecasts that…

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Added by Ralph Paglia on October 31, 2016 at 11:02pm — No Comments


Influencer
Power Play: Consumers Control the Marketplace

 

With a marketplace full of choices, technology, and customization, today’s consumers are more empowered than ever.  They’ve taken control when it comes to shopping, making their preferences known, and ensuring they get exactly what they want.  Whatever the product, there’s no shortage of options and…

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Added by Joey Little on October 31, 2016 at 11:06am — No Comments


Agency
5 Signs it is Time to Trade in Your Car for an Upgrade

Knowing when it is time to trade in your car and get a new one can be difficult. Timing your trade-in just right is part science, part art. But there are some signs that tell when it might be a good time. Here are five signs it is time to trade in your car for an…

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Added by Lizzie Weakley on October 31, 2016 at 11:01am — No Comments


Media
Buying a New Car? Four Research Essentials Before You Go

When looking to buy a new car, it is very important that you do some research. By researching vehicles, you will be in good position to find a car that is affordable and that best meets your needs. In order to research vehicles, it is important to look for a few things. You…

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Added by Emma Sturgis on October 31, 2016 at 8:40am — No Comments


Media
Dealing with your insurer on car related issues

Unfortunately accidents happen – and when they do you’ll most likely find yourself having to deal with your insurance company.

As soon as possible following your accident it’s advisable to notify your insurance company (regardless of whether it was your fault, or not).  If you have fully comprehensive insurance then the damage to your vehicle should be covered by the terms and conditions of your policy.  Otherwise, for third party policies, you may find yourself unable to claim for…

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Added by Rahul Paul on October 30, 2016 at 10:26pm — No Comments


Agency
Dealing With Your U Nonimmigrant Status

Your search for assistance with your U nonimmigrant status is very important because it is the only way you can stay in the country on appeal. You have to make sure that you have contacted your lawyer for help, and you should be sure that they understand the nature of your case. They will take you through the appeals process, and you can get into a hearing that will help…

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Added by Leona Zoey on October 30, 2016 at 2:30pm — No Comments


Agency
5 Tips For Saving Money On Car Maintenence

Owning a car means freedom to venture off into the road on weekends and being able to avoid the cramped up bus or train commute every morning. But with this luxury also comes the responsibility of car ownership, particularly the regular maintenance needed to ensure your trusty…

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Added by Anica Oaks on October 30, 2016 at 11:30am — 1 Comment


Media
Want To Make Your Car Last Longer? 3 Easy Tune-ups That Can Help

For those who don't like making a car payment, keeping your old car running as long as possible can be a prudent fiscal move. However, keeping that car running may not always be easy. The good news is that there are some quick fixes that you can make to ensure that your vehicle stays in good condition for as long as…

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Added by Emma Sturgis on October 29, 2016 at 1:00pm — No Comments


Dealer
How To Take Care Of Your Mercedes Interior And Exterior Parts In 5 Ways

Luxury cars are usually the dream cars of any person. And to take care of this dream car is a great challenge. The secret to keep your car looking fresh, out of the factory and new takes a few great steps of maintenance. This includes the cleaning of your Mercedes wheels and tires, washing of the vehicle, protecting the paint, the interior of the car, etc.…

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Added by Mike Davidson on October 29, 2016 at 7:41am — No Comments


Influencer
We're SO Excited...

We just launched our new site! 

Because we’ve been so busy with making sure our site is just as robust and innovative as we are, we don’t have a new episode of Hard Facts this week. 

This gives you a great opportunity to visit our new website and catch up on all the episodes you’ve missed! Check it out here:…

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Added by Paul Potratz on October 28, 2016 at 1:06pm — No Comments

The Rush to Automation Could Be Detrimental to Loyalty

Humans naturally crave interaction with other humans. However, as technology advances, there is an increasing push by companies to automate as much of their processes as possible. While this is understandable, as it saves on costs, the path technology is taking us down could prove to be a double-edged…

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Added by Mike Gorun on October 28, 2016 at 6:56am — No Comments


Influencer
Do Your Employees Have a Suggestion Box?

Feedback from customers is imperative to know what your dealership is doing right and wrong when it comes to consumer interaction.

From CSI surveys catching the insights of post-sale clients, to online review sites allowing shoppers to share their experiences (sold and unsold). To understand your company’s pain points, it can’t solely…

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Added by Joe Webb on October 28, 2016 at 6:00am — No Comments


Media
Why Video is an Integral Part of Automotive Marketing Plan

Commercials have been around for a long time now and their influence is evident, but with the rise of the Internet, many have migrated online. Whether we’re talking about content or digital marketing in general, this unique opportunity for companies to get their name out there has forever…

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Added by Marcus Jensen on October 27, 2016 at 1:47pm — No Comments


Vendor
Coming to a Living Room near You… Your Dream Vehicle Line-Up

Virtual Reality (VR) is going to be a game-changer in the automotive space.

Those watching closely may have noticed an explosion of VR news coming from auto shows to manufacturer engineering plants to dealerships in 2016.

And while the technology is in its infancy,…

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Added by izmostock on October 27, 2016 at 1:00pm — No Comments

Millennials Are Busting Car-Shopping Gender Stereotypes

Millennials Are Busting Car-Shopping Gender Stereotypes,

According to Edmunds.com Study

 

Redefined Gender…

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Added by Ralph Paglia on October 27, 2016 at 12:00pm — 1 Comment


Influencer
Keep Winning Customers in a New Transportation Age

Ride sharing.  Corporate fleets.  Short-term rentals.  Mass transit.  Ride subscription plans.  The list continues to grow—and traditional dealerships are rethinking how they’re going to position themselves to win with consumers who are approaching personal transportation in a whole new way.  Brand-new drivers are no longer forming lines at the DMV the second they…

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Added by Joey Little on October 27, 2016 at 11:32am — No Comments


Vendor
Clarivoy’s Proprietary TV Analytics Solution Wins DrivingSales 2016 Innovation Cup

Clarivoy’s Proprietary TV Analytics Solution

Wins
DrivingSales 2016 Innovation Cup

 

TV Analytics Solution Selected By Auto Dealer Panel as the Most…

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Added by Steve White on October 26, 2016 at 8:00pm — No Comments


Agency
Running a Dealership? 4 Ways to Make it That Much Better

For most dealerships, getting a customer through the door can be the biggest obstacle. If you're finding out the dealership up the road is drawing in more business and meeting its quota with ease, you may want to consider implementing these four tips to make your dealership that much better:

Work…

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Added by Rachelle Wilber on October 26, 2016 at 3:00pm — No Comments


Influencer
Do emotions play a part in the process?

Car Buying and Emotions, Part I

Women shop and buy cars for a number of reasons, but regardless of the reason, emotions are involved in every step. The emotional range can start with excitement about the prospects of a new car, to apprehension when signing papers, to frustration when taking a car in for…

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Added by Anne Fleming on October 26, 2016 at 1:30pm — No Comments


Influencer
Automotive Marketing: An Overview of Current Marketing Trends, Statistics, and Strategies

Automotive Marketing: An Overview of Current Marketing Trends, Statistics, and Strategies

The auto industry has undergone ongoing and dynamic transformation over recent years.  Connected technologies, changing trends in consumer shopping behavior, digital and mobile channels, longer vehicle lifespans, and consumer mobility…

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Added by Larisa Bedgood on October 26, 2016 at 7:30am — 4 Comments

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Top Automotive Marketing Forum Discussions

1. Confirm and Cultivate Your HVA

Posted by Garry House on August 17, 2017

3. Car Buyer Myth Busters from PERQ

Posted by Ralph Paglia on October 15, 2017

4. Understanding Customer Intent

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