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Featured ADM Member Blog Posts – October 2015 Archive (70)

Don't Ignore Me.

How Customer Reviews Affect You

Most consumers read local business reviews online before purchasing products, but do they actually trust the reviews? This week on Hard Facts, Samantha tells you how to engage audiences and earn their trust.

Added by Paul Potratz on October 30, 2015 at 12:38pm — No Comments

Facebook Launches New Lead Ads – Good idea to try if you see high Mobile bounce rates

I have been talking to quite a few dealers who are trying to use Facebook Ads to generate more leads, but they only seeing a small percentage of those prospects fill out a website lead form. 

 

Or in a detailed look at Google Analytics, they see Facebook Ads that run on…

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Added by Brent Albrecht on October 30, 2015 at 10:30am — 4 Comments

Feldman Automotive Promotes Vehicles for Change

#CarStrong Community | Feldman Gives Back

Community is the foundation that keeps our cities standing tall.Feldman Automotive realizes this and believes it’s important to participate…

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Added by Joey Little on October 30, 2015 at 9:00am — No Comments

Fixed Operations Analysis and Optimization Using PowerDealer

POWER TO DRIVE YOUR SERVICE DEPARTMENT BUSINESS

(EDITOR'S NOTE: Ignore First 15 Seconds of Video!)

The Competitive Edge

PowerDealer*, a division of J.D. Power and…

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Added by Ralph Paglia on October 30, 2015 at 8:30am — No Comments


Influencer
5 Reasons Why Your Dealership Needs Mobile CRM

In case you have not noticed, the world has gone mobile.

Today’s smartphone technology has made it possible to do almost anything from the palm of your hand. From keeping in touch with friends, family and even customers through social media and…

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Added by Rick McLey on October 30, 2015 at 8:00am — No Comments

The Social Media Matrix: Do You Know Who Your Fans Are?

Today, social media platforms - Facebook, in particular - offer in-depth analytics and data that dealers can use to market to car buyers. Dealers who understand how to use and leverage Facebook ads frequently see wildly successful campaigns for very little spend. On the other hand, there are many dealers who…

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Added by Paul Moran on October 30, 2015 at 5:00am — No Comments

4 Disruptive Strategies from Acquisition to Frontline to Smarten Used Car Ops

Want to sell more used cars and earn higher grosses? Here’s the simple, two-point solution: Reduce vehicle acquisition costs and get them reconditioned faster. 

“Margin compression in used car operations means dealers must disrupt old…

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Added by Jim Leman on October 29, 2015 at 6:30pm — 2 Comments

FTC Workshop Via Webstreaming is Friday October 30th at 8:30 AM Eastern

Follow the Lead: An FTC Workshop on Lead Generation

Oct 30, 2015…

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Added by Ralph Paglia on October 29, 2015 at 5:00pm — No Comments

Changes, Growth, and Trends in Multicultural Marketing

Is Your Multicultural Marketing Strategy the Best it Can Be?

Multicultural Consumer Needs

As with every aspect of your marketing plan, when you look at multicultural marketing, it’s necessary to…

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Added by Joey Little on October 29, 2015 at 11:30am — No Comments


Influencer
3 Innovative Ways to Improve Your Dealership’s Customer Experience: Can I Have a Pedicure With My Oil Change Please?

service

Car manufacturers and dealers have historically focused on product quality and the driving experience to acquire new customers and encourage brand loyalty. However, product…

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Added by Larisa Bedgood on October 29, 2015 at 10:30am — 2 Comments

Social Media Update with @SocialLittleMan

This Week in Social Media – News for the Week of October 26

Twitter introduced its new publishing and storytelling tools that will help users turn content into compelling stories. Using a new Collections API, multiple tweets can be turned into a single story with a collection ID, and the story can be edited, updated, and published using any of…

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Added by Joey Little on October 28, 2015 at 3:37pm — 1 Comment

Modern Car Buying: Steps To The Purchase In Today's Digital Marketplace (Infographic)

Wrong... Not any more, because these are the Steps to Buying a Car in the Digital Age!

    …

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Added by Ralph Paglia on October 28, 2015 at 1:30am — 5 Comments


Influencer
Social Selling for Dealership Professionals

Quick Social Selling Hacks for Automotive: Twitter and LinkedIn

Leveraging social media for sales is no longer an option. Facebook is the go-to channel for dealerships these days, but Twitter and LinkedIn are invaluable resources for sales professionals willing to put in a little…

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Added by Kristin Huntley on October 27, 2015 at 2:00pm — 2 Comments

Is Spreading the Sales Process Out the Answer to Excellent CSI?

A hot topic of much discussion today is the decrease in the sales process. There are many opinions on whether shortening the time it takes consumers to buy a vehicle is the answer to providing a better customer experience. There’s no doubt that it can be arduous and exhausting for a consumer to buy a car -…

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Added by Mike Gorun on October 27, 2015 at 6:03am — No Comments

Auto/Mate Releases Free eBook: The Auto Dealer's Ten-Step Guide To Hiring the Best Employees

Albany, N.Y. – October 26th, 2015 – Auto/Mate Dealership Systems (http://www.automate.com) announced today the release of a free eBook titled "The Auto Dealer's Ten Step Guide to Hiring…

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Added by Mike Esposito on October 26, 2015 at 8:07am — No Comments


Influencer
The Unforgettable Pitchman To Offer Spokesperson Services

For Immediate Release

In my years as the spokesperson for Super Car Guys here in Wichita, Kansas, we’ve watched with great excitement as the brand grew from one modest store to a three-store used car powerhouse known all over the…

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Added by Aaron Wirtz on October 26, 2015 at 7:47am — No Comments

B2B Marketing in 2015: It’s Not All about Customer Experience

In B2B marketing, there’s no scarcity of brand messages from vendors to dealers. Increasingly, those messages now tend to market how the vendor’s products and services help dealers create a better customer experience, rather than focus on the products or services themselves. But is that a good thing?…

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Added by sara callahan on October 26, 2015 at 6:19am — 1 Comment

IAB Research: Digital Influence on American Car Buyers

Did you ever wonder who sets the standards for sizing and file specifications for online display advertising so the same ads can be displayed across networks with millions of websites?
The answer is an international…
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Added by Ralph Paglia on October 26, 2015 at 5:30am — No Comments

Why Join The PowerDealer Network?

PowerDealer

Right Data - Right Now 

THE Go-To Information Source for Running Your Dealership More Effectively

 …

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Added by Ralph Paglia on October 24, 2015 at 2:30pm — No Comments

5 Easy Moves To Double Your Traffic With Mobile SEO

Mobile use has had an incredible growth in 2014 and all indications are that 2015 will continue to grow, so it becomes increasingly important to optimize the SEO of your website for mobile.

There are many points to consider when optimizing a website for mobile: Do I need to make a website for mobile or responsive enough with design? Does…

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Added by Alok Raghuwanshi on October 24, 2015 at 12:17am — No Comments

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