Professional Community for Automotive Marketers, Car Dealers, OEM and Suppliers
How Customer Reviews Affect You
Most consumers read local business reviews online before purchasing products, but do they actually trust the reviews? This week on Hard Facts, Samantha tells you how to engage audiences and earn their trust.
Added by Paul Potratz on October 30, 2015 at 12:38pm — No Comments
Or in a detailed look at Google Analytics, they see Facebook Ads that run on…Continue
Community is the foundation that keeps our cities standing tall.Feldman Automotive realizes this and believes it’s important to…Continue
Added by Joey Little on October 30, 2015 at 9:00am — No Comments
POWER TO DRIVE YOUR SERVICE DEPARTMENT BUSINESS
(EDITOR'S NOTE: Ignore First 15 Seconds of Video!)
The Competitive Edge
PowerDealer*, a division of J.D. Power and…Continue
Added by Ralph Paglia on October 30, 2015 at 8:30am — No Comments
Today’s smartphone technology has made it possible to do almost anything from the palm of your hand. From keeping in touch with friends, family and even customers through social media…Continue
Added by Rick McLey on October 30, 2015 at 8:00am — No Comments
Today, social media platforms - Facebook, in particular - offer in-depth analytics and data that dealers can use to market to car buyers. Dealers who understand how to use and leverage Facebook ads frequently see wildly successful campaigns for very little spend. On the other hand, there are many dealers…Continue
Added by Paul Moran on October 30, 2015 at 5:00am — No Comments
“Margin compression in used car operations means dealers must disrupt old…
Oct 30, 2015…Continue
Added by Ralph Paglia on October 29, 2015 at 5:00pm — No Comments
Is Your Multicultural Marketing Strategy the Best it Can Be?
As with every aspect of your marketing plan, when you look at multicultural marketing, it’s necessary to…Continue
Added by Joey Little on October 29, 2015 at 11:30am — No Comments
Added by Jody DeVere on October 29, 2015 at 11:17am — No Comments
Car manufacturers and dealers have historically focused on product quality and the driving experience to acquire new customers and encourage brand loyalty. However, product…
Using the voice assistant Siri, Apple's new system can connect the iPhone to a car's audio system. The technology gives drivers’ voice-controlled music, maps, contacts, and message. It is a more advanced way to connect a car's entertainment and information systems to an iPhone. Apple CarPlay connects to iPhones using the Lightning Connector to pull data and information directly from the iPhone, while at the same time charging the smartphone in the process. Not only can the…Continue
Added by Rahul Paul on October 29, 2015 at 3:55am — No Comments
Twitter introduced its new publishing and storytelling tools that will help users turn content into compelling stories. Using a new Collections API, multiple tweets can be turned into a single story with a collection ID, and the story can be edited, updated, and published using any of…Continue
Welcome to this week's edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. Click here to download the full report.
The Black Book Market Insights report this week continues to take a look at the depreciation trends of specific Volkswagen diesel vehicles affected by the recent emissions/software situation. The report shows that since…
Added by Black Book on October 28, 2015 at 10:34am — No Comments
Leveraging social media for sales is no longer an option. Facebook is the go-to channel for dealerships these days, but Twitter and LinkedIn are invaluable resources for sales professionals willing to put in a…Continue
You can't just run your TV commercials for video pre-roll. If you haven't secured the viewers' attention in the first five seconds, they will press the "SKIP NOW" button. Stop letting those leads slip away. This week on Think Tank Tuesday, learn how to create an effective pre-roll, and download our Video Pre-Roll Script template.…Continue
Added by Paul Potratz on October 27, 2015 at 9:05am — No Comments
A hot topic of much discussion today is the decrease in the sales process. There are many opinions on whether shortening the time it takes consumers to buy a vehicle is the answer to providing a better customer experience. There’s no doubt that it can be arduous and exhausting for a consumer to buy a car…Continue
Added by Mike Gorun on October 27, 2015 at 6:03am — No Comments
The web revolves around content. A lot of content. According to Internet Live Stats, there are currently around 200 million active websites. That's not individual pages, but actual unique websites that can contain millions of pages of their own.
Standing out from…Continue
Added by Mark Frost on October 27, 2015 at 6:00am — No Comments
Any experienced mechanic will say you should always deal with the significant issues by taking your car to a garage with a solid reputation. We at Jennings Ford Direct also believe this. More than once we’ve seen cars land in the repair shop with damage caused not by wear and tear but by hack mechanics.
At the same time, we wouldn’t begrudge someone taking on the task of car repair alone. If you have managed to master…
Added by Rahul Paul on October 27, 2015 at 3:51am — No Comments