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October 2015 ADM Blog Posts (102)

Don't Ignore Me.

How Customer Reviews Affect You

Most consumers read local business reviews online before purchasing products, but do they actually trust the reviews? This week on Hard Facts, Samantha tells you how to engage audiences and earn their trust.

Added by Paul Potratz on October 30, 2015 at 12:38pm — No Comments

Facebook Launches New Lead Ads – Good idea to try if you see high Mobile bounce rates

I have been talking to quite a few dealers who are trying to use Facebook Ads to generate more leads, but they only seeing a small percentage of those prospects fill out a website lead form. 

 

Or in a detailed look at Google Analytics, they see Facebook Ads that run on…

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Added by Brent Albrecht on October 30, 2015 at 10:30am — 4 Comments

Feldman Automotive Promotes Vehicles for Change

#CarStrong Community | Feldman Gives Back

Community is the foundation that keeps our cities standing tall.Feldman Automotive realizes this and believes it’s important to…

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Added by Joey Little on October 30, 2015 at 9:00am — No Comments

Fixed Operations Analysis and Optimization Using PowerDealer

POWER TO DRIVE YOUR SERVICE DEPARTMENT BUSINESS

(EDITOR'S NOTE: Ignore First 15 Seconds of Video!)

The Competitive Edge

PowerDealer*, a division of J.D. Power and…

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Added by Ralph Paglia on October 30, 2015 at 8:30am — No Comments


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5 Reasons Why Your Dealership Needs Mobile CRM

In case you have not noticed, the world has gone mobile.

Today’s smartphone technology has made it possible to do almost anything from the palm of your hand. From keeping in touch with friends, family and even customers through social media…

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Added by Rick McLey on October 30, 2015 at 8:00am — No Comments


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The Social Media Matrix: Do You Know Who Your Fans Are?

Today, social media platforms - Facebook, in particular - offer in-depth analytics and data that dealers can use to market to car buyers. Dealers who understand how to use and leverage Facebook ads frequently see wildly successful campaigns for very little spend. On the other hand, there are many dealers…

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Added by Paul Moran on October 30, 2015 at 5:00am — No Comments

4 Disruptive Strategies from Acquisition to Frontline to Smarten Used Car Ops

Want to sell more used cars and earn higher grosses? Here’s the simple, two-point solution: Reduce vehicle acquisition costs and get them reconditioned faster. 

“Margin compression in used car operations means dealers must disrupt old…

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Added by Jim Leman on October 29, 2015 at 6:30pm — 2 Comments

FTC Workshop Via Webstreaming is Friday October 30th at 8:30 AM Eastern

Follow the Lead: An FTC Workshop on Lead Generation

Oct 30, 2015…

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Added by Ralph Paglia on October 29, 2015 at 5:00pm — No Comments

Changes, Growth, and Trends in Multicultural Marketing

Is Your Multicultural Marketing Strategy the Best it Can Be?

Multicultural Consumer Needs

As with every aspect of your marketing plan, when you look at multicultural marketing, it’s necessary to…

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Added by Joey Little on October 29, 2015 at 11:30am — No Comments

Meet Cherie Watters President of our Dealer Division

 …
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Added by Jody DeVere on October 29, 2015 at 11:17am — No Comments


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3 Innovative Ways to Improve Your Dealership’s Customer Experience: Can I Have a Pedicure With My Oil Change Please?

service

Car manufacturers and dealers have historically focused on product quality and the driving experience to acquire new customers and encourage brand loyalty. However, product…

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Added by Larisa Bedgood on October 29, 2015 at 10:30am — 2 Comments


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Apple CarPlay: Overview

Using the voice assistant Siri, Apple's new system can connect the iPhone to a car's audio system.  The technology gives drivers’ voice-controlled music, maps, contacts, and message.  It is a more advanced way to connect a car's entertainment and information systems to an iPhone.  Apple CarPlay connects to iPhones using the Lightning Connector to pull data and information directly from the iPhone, while at the same time charging the smartphone in the process.  Not only can the…

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Added by Rahul Paul on October 29, 2015 at 3:55am — No Comments

Social Media Update with @SocialLittleMan

This Week in Social Media – News for the Week of October 26

Twitter introduced its new publishing and storytelling tools that will help users turn content into compelling stories. Using a new Collections API, multiple tweets can be turned into a single story with a collection ID, and the story can be edited, updated, and published using any of…

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Added by Joey Little on October 28, 2015 at 3:37pm — 1 Comment


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All Car Segments Declined While Pickup Trucks Held Values

Welcome to this week's edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. Click here to download the full report.

 

The Black Book Market Insights report this week continues to take a look at the depreciation trends of specific Volkswagen diesel vehicles affected by the recent emissions/software situation. The report shows that since…

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Added by Black Book on October 28, 2015 at 10:34am — No Comments

Modern Car Buying: Steps To The Purchase In Today's Digital Marketplace (Infographic)

Wrong... Not any more, because these are the Steps to Buying a Car in the Digital Age!

    …

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Added by Ralph Paglia on October 28, 2015 at 1:30am — 5 Comments


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Social Selling for Dealership Professionals

Quick Social Selling Hacks for Automotive: Twitter and LinkedIn

Leveraging social media for sales is no longer an option. Facebook is the go-to channel for dealerships these days, but Twitter and LinkedIn are invaluable resources for sales professionals willing to put in a…

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Added by Kristin Huntley on October 27, 2015 at 2:00pm — 2 Comments

Is Your Video Pre-Roll Effective?

You can't just run your TV commercials for video pre-roll. If you haven't secured the viewers' attention in the first five seconds, they will press the "SKIP NOW" button. Stop letting those leads slip away. This week on Think Tank Tuesday, learn how to create an effective pre-roll, and download our Video Pre-Roll Script template.…

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Added by Paul Potratz on October 27, 2015 at 9:05am — No Comments


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Is Spreading the Sales Process Out the Answer to Excellent CSI?

A hot topic of much discussion today is the decrease in the sales process. There are many opinions on whether shortening the time it takes consumers to buy a vehicle is the answer to providing a better customer experience. There’s no doubt that it can be arduous and exhausting for a consumer to buy a car…

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Added by Mike Gorun on October 27, 2015 at 6:03am — No Comments


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The 5 Rules of Great Content for 2016

Rules of Great Content 2016

The web revolves around content. A lot of content. According to Internet Live Stats, there are currently around 200 million active websites. That's not individual pages, but actual unique websites that can contain millions of pages of their own.

Standing out from…

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Added by Mark Frost on October 27, 2015 at 6:00am — No Comments


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5 Guidelines for Tackling a First Big Car Repair

Any experienced mechanic will say you should always deal with the significant issues by taking your car to a garage with a solid reputation. We at Jennings Ford Direct also believe this. More than once we’ve seen cars land in the repair shop with damage caused not by wear and tear but by hack mechanics.



At the same time, we wouldn’t begrudge someone taking on the task of car repair alone. If you have managed to master…

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Added by Rahul Paul on October 27, 2015 at 3:51am — No Comments

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