Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
Social media has been a hot topic of discussion for car dealers even before Facebook overtook MySpace. There are plenty of gurus, vendors, experts, and in-store personnel who have different opinions on the topic of posting inventory. To us, the answer is very clear.
Studies show that people do not go to social media to search for vehicles, which is the primary…Continue
In this week’s Top 10, you’ll learn about mobile search and video, zombie cars, how you can decrease turnover at your dealership, and much…Continue
Added by Lisandra Ramos on October 31, 2014 at 1:32pm — No Comments
When I started doing SEO and social media for dealers, the one thing that really worried me was how often dealers are being outranked in search engines by third-party listing sites like Autotrader, Cars.com, CarGurus, and Edmunds.
After all, these…Continue
Competition in business is usually a good thing. Sure, we’d all like to have the market cornered, but without a little competition we would perhaps never figure out ways to improve our products or services and keep our customers coming back.
In an interesting article on…Continue
Added by Mike Gorun on October 31, 2014 at 5:30am — No Comments
One of the most valuable assets you have at your dealership is your customer database. However, frequently dealers fail to effectively use this information to help achieve more specific marketing goals. While some may use their database to send marketing messages to existing and previous customers in an effort to sell another vehicle, or perhaps remind of a future service…Continue
Added by Richard Holland on October 30, 2014 at 5:30am — No Comments
Whenever you hit the road sitting behind the wheel with your loved ones, safety is the first thing that comes to your mind. May be you are going to your office or for a long road trip this summer. You need to ensure that you travel in a safe car that…Continue
Added by Tim Kaye on October 29, 2014 at 11:30pm — No Comments
|by Jason Jewert, CDK Global Performance Improvement Consultant|
Who can forget The Contest? One of the most memorable …Continue
Added by CDK Global on October 29, 2014 at 10:20am — No Comments
Customer complaints happen. No matter how much a business wants to provide great customer service, there are times when the dominos aren’t lined up exactly right. The chain breaks somewhere, preventing the last domino from falling. For the most part, customers understand that businesses aren’t perfect. It certainly helps when the customer that is having a poor experience is…Continue
Added by sara callahan on October 29, 2014 at 5:30am — No Comments
The majority of the car manufacturers are coming with plenty of looming changes in the market. Amongst them, the manufacturers have been investing in green technology for years. And with the emerging technology, the proposition of going green with the vehicles is becoming increasingly alluring to the road users. Till now you’ve been choosing between two and…Continue
Added by Tim Kaye on October 29, 2014 at 12:26am — No Comments
Added by J.R. Batchelor on October 28, 2014 at 6:31pm — No Comments
Search Engine Optimization - the process of affecting the visibility of a website or a web page in a search engine's "natural" or un-paid ("organic") search results.
KEYWORDS - on-site SEO, off-site SEO, meta tags,…Continue
When businesses ponder how to increase their presence on search engines, they typically turn to SEO strategies. Content marketing has always been a large part of any SEO strategy. It’s a given that the more fresh, relevant and unique content you produce, the better chance your online properties will have of showing in search engine results. According to an…Continue
Added by Brian Cox on October 27, 2014 at 5:00am — No Comments
I have seen automotive digital marketing emerge from being a curiosity in the minds of most car dealers, and become the generally accepted "Smart Money" portion of a dealership's marketing communications…Continue
Added by Ralph Paglia on October 26, 2014 at 5:02am — No Comments
Inbound links still matter. Despite what you may here from SEO gurus around our industry, the power of high-quality, relevant, and natural inbound links to a dealer's website is still apparent. Google's Matt Cutts acknowledged that in the long run, this may not be the case.
That day, however, is not today.
Google is reportedly in the…Continue
If you've spent any time on the marketing side of your dealership, you know how valuable organic search traffic is. But in order to receive a large amount of search traffic, you need to rank for a variety of different keywords, which means having a properly-optimized website, high-quality content, and inbound links from authoritative sites.
Added by Mark Frost on October 24, 2014 at 8:55am — No Comments
It got me thinking about today’s post and how lead…Continue
Added by Lisandra Ramos on October 24, 2014 at 6:00am — No Comments
No matter what business you patronize, there is a good chance that it is offering some sort of loyalty incentive. In fact, many argue that loyalty programs are so…Continue
Sure there are the typical, "have to check with my spouse," and "have to pick up my kids at their soccer game." Then there are the more atypical reasons: "I have a dentist appointment," or "My…Continue
Added by Patrick Kelly on October 23, 2014 at 11:00am — No Comments
|by Marissa Dogeagle Smith, Account Advocate at CDK Digital|
Think about the last time you visited a business such as McDonald’s, Target, or a 7-11. Now, think about the store itself – did you select the store because of convenience, or because you were dedicated to a specific location? Sometimes the answer is both, but more often than not, like most consumers, you are making the choice based on…Continue
Added by Amy Scott on October 23, 2014 at 6:00am — No Comments