Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
Let me start off by stressing the word social, these are going to be topics, events and days of interest that you can use to be conversation pieces with people in your online communities. None will be car specific but instead topics that might stimulate two-way conversations and recognition. People are pretty smart, they know ABC Toyota sells Toyota’s, you don’t have to tell them every day.
These topics will fall into the fun section of my 4-3-2-1 Rule of Facebook Posting. Each month,…Continue
Added by Rob Hagen on October 31, 2014 at 7:53pm — No Comments
Social media has been a hot topic of discussion for car dealers even before Facebook overtook MySpace. There are plenty of gurus, vendors, experts, and in-store personnel who have different opinions on the topic of posting inventory. To us, the answer is very clear.
Studies show that people do not go to social media to search for vehicles, which is the primary…Continue
In this week’s Top 10, you’ll learn about mobile search and video, zombie cars, how you can decrease turnover at your dealership, and much…Continue
Added by Lisandra Ramos on October 31, 2014 at 1:32pm — No Comments
When I started doing SEO and social media for dealers, the one thing that really worried me was how often dealers are being outranked in search engines by third-party listing sites like Autotrader, Cars.com, CarGurus, and Edmunds.
After all, these…Continue
Swapalease.com is more than just an advocate of lease transfer. The company is also a strong advocate of leasing. Therefore, Swapalease.com is challenging many of the points made by Consumer Reports in a recent lease versus loan comparison column, “Buying vs. leasing basics for cars”, published earlier this month.
“It was disappointing to see the details of the…Continue
Added by John Sternal on October 31, 2014 at 9:32am — No Comments
Competition in business is usually a good thing. Sure, we’d all like to have the market cornered, but without a little competition we would perhaps never figure out ways to improve our products or services and keep our customers coming back.
In an interesting article on…Continue
Added by Mike Gorun on October 31, 2014 at 5:30am — No Comments
One of the most valuable assets you have at your dealership is your customer database. However, frequently dealers fail to effectively use this information to help achieve more specific marketing goals. While some may use their database to send marketing messages to existing and previous customers in an effort to sell another vehicle, or perhaps remind of a future service…Continue
Added by Richard Holland on October 30, 2014 at 5:30am — No Comments
Whenever you hit the road sitting behind the wheel with your loved ones, safety is the first thing that comes to your mind. May be you are going to your office or for a long road trip this summer. You need to ensure that you travel in a safe car that…Continue
Added by Tim Kaye on October 29, 2014 at 11:30pm — No Comments
In today's Womens Wednesday, we focus on selling to women. Let's get real: Research indicates that women rely on reviews 50% more than men. They account for 52% of the vehicles purchased in the US and influence over 80% of the total purchases! So developing a marketing strategy to target this substantial buying segment is…
Added by Anne Fleming on October 29, 2014 at 10:28am — No Comments
|by Jason Jewert, CDK Global Performance Improvement Consultant|
Who can forget The Contest? One of the most memorable …Continue
Added by CDK Global on October 29, 2014 at 10:20am — No Comments
Whenever you think about generating new leads on your website, you automatically assume that your wallet is about to take a big hit. What if we told you that the real secret to generating leads isn't HOW MUCH you spend, but WHERE you spend it?
On this episode of Think Tank Tuesday, I teach you how to generate quality leads using only the pennies in your piggy…
Added by Paul Potratz on October 29, 2014 at 7:04am — No Comments
Customer complaints happen. No matter how much a business wants to provide great customer service, there are times when the dominos aren’t lined up exactly right. The chain breaks somewhere, preventing the last domino from falling. For the most part, customers understand that businesses aren’t perfect. It certainly helps when the customer that is having a poor experience is…Continue
Added by sara callahan on October 29, 2014 at 5:30am — No Comments
The majority of the car manufacturers are coming with plenty of looming changes in the market. Amongst them, the manufacturers have been investing in green technology for years. And with the emerging technology, the proposition of going green with the vehicles is becoming increasingly alluring to the road users. Till now you’ve been choosing between two and…Continue
Added by Tim Kaye on October 29, 2014 at 12:26am — No Comments
Added by J.R. Batchelor on October 28, 2014 at 6:31pm — No Comments
Dispatch-Your-Autos.com is a online auto freight matching solution that was designed with shippers and the carrier in mind. Dispatch-Your-Autos.com is a online auto freight matching solution that was designed with shippers and the carrier in mind. Today, as thousands of auto transport brokers, dealers, auctions, manufacturers, and other industry professionals seek to access shippers across North America, Dispatch-Your-Autos.com provides ready access to more than 50,000 car carriers in the…Continue
Added by Thomas Spivey on October 28, 2014 at 10:54am — No Comments
FOR IMMEDIATE RELEASE
Urbandale, IA--October 27th, 2014--Flick Fusion (www.flickfusion.com), the industry's leading video marketing provider, today released InstaVid, an automated video production service that instantly creates and distributes new and pre-owned inventory videos for auto dealers. In many dealerships, the average time it takes to get photos of inventory for listings and videos is two to three days. InstaVid…Continue
Added by Brian Cox on October 28, 2014 at 10:44am — No Comments
Search Engine Optimization - the process of affecting the visibility of a website or a web page in a search engine's "natural" or un-paid ("organic") search results.
KEYWORDS - on-site SEO, off-site SEO, meta tags,…Continue
FOR IMMEDIATE RELEASE
ALBANY, N.Y. – October 27th, 2014 –Auto/Mate Dealership Systems (http://www.automate.com) announced the successful completion of its first annual User Summit for auto dealers. Dealers and managers from around the country attended the summit on September 19th in Albany, NY. The User Summit was designed for Auto/Mate's dealer clients to learn the newest features of Auto/Mate's dealership management system…Continue
Added by Mike Esposito on October 27, 2014 at 8:53am — No Comments
Hello and welcome to this week’s edition of Beggs on the Used Car Market, with used car market insights from Ricky Beggs and Black Book. It is great to be back with you this week. I hope you gained some insight from the thoughts of Steve Jordan of the National Independent Automobile Dealers Association. We will also share with you today another of the short interviews we recorded while at the…Continue
Added by Black Book on October 27, 2014 at 7:50am — No Comments
When businesses ponder how to increase their presence on search engines, they typically turn to SEO strategies. Content marketing has always been a large part of any SEO strategy. It’s a given that the more fresh, relevant and unique content you produce, the better chance your online properties will have of showing in search engine results. According to an…Continue
Added by Brian Cox on October 27, 2014 at 5:00am — No Comments