Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
In this age of harsh Google penalties on fluff content, people are looking for increasingly exciting ways to generate real, quality content. For a lot of companies, the solution has been to start hosting more events. The benefit of events is that you get some press (along with those juicy press releases), and a good …Continue
Added by Timothy Martell on October 31, 2013 at 6:30pm — No Comments
In Britain, this year’s Click Awards run by Auto Trader found that 34% of online enquires made to car dealers regarding…Continue
SCHENECTADY, NY- This month, DealersEdge featured a webinar on the “Tricks of the Trade” for search engine marketing. Nan Mossey, Director of Digital Marketing at Potratz, led the event which featured advanced insights on implementing and optimizing paid search campaigns. Many were in attendance as she covered detailed strategies on effectively using Google Adwords,…Continue
Added by Paul Potratz on October 31, 2013 at 1:47pm — No Comments
There's no question that Google dominates the search engine market. It's often the first and only thought when dealing with search engines. However, astute marketers know not to ignore other options, especially Bing. Here are 5 reasons…
Having tracked data for the last seven years in the automotive marketing arena, I can tell you a few things that I've learned that have brought us to where the content marketing world is today. It's all about process and answering the questions that consumers are asking and it's something that, as I've said time and time again in the past, needs to be viewed…Continue
Consider doing a Sales Manager Video T.O. I was the GSM at Mills Chevrolet, with the company nearly 20 years before I took my current position with Cars.com. Here's a link http://youtu.be/lGbRLI3ze3E to Sales Manager Video T.O.…
Added by Chris Younggren on October 31, 2013 at 8:00am — No Comments
However, as many other dealers were doing it, they felt that they needed to as well. At first they were static, very basic websites, with very little information. Along came the ability to dynamically add inventory updated in real-time. At…Continue
|by Dan Blau, Cobalt Digital Advertising Analyst…|
Added by CDK Global on October 30, 2013 at 9:00pm — No Comments
successful SEO is largely based around collecting and collating data. Sure, there’s the content creation aspects of the field, but none of that would work without first having a strong understand of the data to base your content around. The trouble is that a lot of people view SEO as a pay to win field, but that’s…Continue
If you're like many who use Google+, you may not check your pages very often. With posting and monitoring tools out there, you might not log into your actual account very often. You should. Custom URLs are now available.
For individual users, you should be getting an email if you meet the minimum requirements. These "requirements" are very…Continue
Added by J.D. Rucker on October 30, 2013 at 10:00am — No Comments
You can't make sales without customers. As one of the fundamental rules of retail, whether you're selling vehicles, clothes or light fittings, you would think that customer service would be the one area of business that everyone focused on getting right. But you'd be wrong.
Earlier this year, research revealed that 50% of inquiries…Continue
Hi, my name is Johnny Dealer. I spend my mornings listening to incoming sales calls from the previous day. I then, go into a deep depression. I guess I am like most dealers, but today, I'm going to do something about it. I am going to create a system that will eliminate missing all of these opportunities. I am about to create a Lean, Mean, Lead-Handling…Continue
Added by Danny Benites on October 30, 2013 at 6:46am — No Comments
The challenge many businesses face is personalizing themselves to their customers. Businesses try and accomplish this through many methods. They create unique commercials, ad campaigns and other marketing. They can hire a public relations firm to assist them in gaining exposure via various methods. They can also employ many services that help them better connect with their…Continue
If there is one thing that you could do to increase your opportunities and profits, what would it be? What if this one thing was free and already available to you? That's this week on Think Tank Tuesday.
Added by Paul Potratz on October 30, 2013 at 5:37am — No Comments
Remember when Facebook was on the cutting edge of social media, drawing in all of the kids and generally just being the cool place to be? You should, because it was only a few short years ago, but these days, the social network is entering its dotage. As we wrote about last week, Facebook is on the decline with teens. Luckily for Facebook, they have…Continue
So you want to detail your car like the pro's? Here are 15 step-by-step instructions from Legacy Automotive in Tuscaloosa, AL, revealing preferred products and methods.
Added by Scott Parrott on October 29, 2013 at 10:25am — No Comments
Strong relationships are similar to spider webs, especially in the auto industry. Multiple threads are must to build an effective web for business – or spiders. If you want to build long-term success in car sales, you have to recognize that these relationships start with one tiny thread, and by creating additional threads through rapport and nurturing with quality customer care,…Continue
Added by Big Tom LaPointe on October 28, 2013 at 8:00pm — No Comments
There was a huge uproar in the search marketing and website design industry last year when Google came out and recommended responsive web design. While Google has been known to make recommendations in the past, they’ve never tackled this particular issue…Continue
Sure, the numbers are still huge, but the problem stems from who makes up those numbers. An increasingly large amount of parents and grandparents are getting in on the…Continue
Small things can make a big difference in your sales process. There has been a lot written recently about what I term the “moment of truth” in the sales process. I don’t believe that a sale usually occurs because of one “big bang moment.” Usually, a sale occurs because…Continue