Automotive Digital Marketing ProCom

Professional Community for Car Dealers, Automotive Marketers and Sales Managers

Loading... Be Patient!

October 2013 ADM Blog Posts (182)


Influencer
Events for SEO and Digital Marketing

In this age of harsh Google penalties on fluff content, people are looking for increasingly exciting ways to generate real, quality content. For a lot of companies, the solution has been to start hosting more events. The benefit of events is that you get some press (along with those juicy press releases), and a good …

Continue

Added by Timothy Martell on October 31, 2013 at 6:30pm — No Comments

When Quick is Not Quick Enough – Car Dealers Losing Leads

Mystery shopper surveys on both sides of the Atlantic have found that car dealers have to shape up to maximise the potential of online leads. Otherwise they’re at risk of losing valuable sales.

In Britain, this year’s Click Awards run by Auto Trader found…

Continue

Added by Arvid Linde on October 31, 2013 at 2:30pm — 1 Comment


Influencer
Nan Mossey Leads DealersEdge Webinar

SCHENECTADY, NY- This month, DealersEdge featured a webinar on the “Tricks of the Trade” for search engine marketing. Nan Mossey, Director of Digital Marketing at Potratz, led the event which featured advanced insights on implementing and optimizing paid search campaigns. Many were in attendance as she covered…

Continue

Added by Paul Potratz on October 31, 2013 at 1:47pm — No Comments


Influencer
5 Reasons Dealerships Shouldn't Ignore Bing



There's no question that Google dominates the search engine market. It's often the first and only thought when dealing with search engines. However, astute marketers know not to…

Continue

Added by Richard Valenta on October 31, 2013 at 1:00pm — 1 Comment


Influencer
Where, What, and Why: The Content Marketing Trio

Having tracked data for the last seven years in the automotive marketing arena, I can tell you a few things that I've learned that have brought us to where the content marketing world is today. It's all about process and answering the questions that consumers are asking and it's something that, as I've…

Continue

Added by J.D. Rucker on October 31, 2013 at 10:30am — 2 Comments

The Death of the Traditional Dealership: Part 3

Every year at the NADA Convention, the exhibit hall is full of CRM and BDC companies displaying their wares. Dealers spend massive amounts of money in a frenzy to buy the “magic button” CRM or BDC solution for many reasons. Unfortunately most of those reasons aren’t valid. Putting great tools in the hands of below-average people with below-average processes and little-to-no accountability equals a waste of money.

 

Let’s look at some of the underlying reasons why dealers buy…

Continue

Added by Mark Tewart on October 31, 2013 at 10:00am — No Comments

Re-Engage Your Prospects With A GSM Video T.O.

http://youtu.be/lGbRLI3ze3E

The Idea:

Consider doing a Sales Manager Video T.O. I was the GSM at Mills Chevrolet, with the company nearly 20 years before I took my current position with Cars.com. Here's a link…

Continue

Added by Chris Younggren on October 31, 2013 at 8:00am — No Comments


Influencer
A Picture’s Worth a Thousand Words

When dealerships first started publishing web pages, I remember that many felt that it was not very important.

However, as many other dealers were doing it, they felt that they needed to as well. At first they were static, very basic websites, with very little information. Along came…

Continue

Added by Richard Holland on October 31, 2013 at 6:00am — 3 Comments


Influencer
4 Mobile Musts of Google Advertising



by Dan Blau, Cobalt Digital Advertising Analyst…

Continue

Added by CDK Global on October 30, 2013 at 9:00pm — No Comments


Influencer
Some Free SEO Tools

successful SEO is largely based around collecting and collating data. Sure, there’s the content creation aspects of the field, but none of that would work without first having a strong understand of the data to base your content around. The trouble is that a lot of people view SEO as a pay to win field, but that’s…

Continue

Added by Timothy Martell on October 30, 2013 at 3:00pm — 1 Comment


Influencer
Check Your Google+ Pages for the Custom URL Option

Google Plus Custom URL

If you're like many who use Google+, you may not check your pages very often. With posting and monitoring tools out there, you might not log into your actual account very often. You should. Custom URLs are now available.

For individual users, you should be getting an email if you meet the minimum requirements. These "requirements" are very…

Continue

Added by J.D. Rucker on October 30, 2013 at 10:00am — No Comments

The basic rule you're forgetting

Back to Basics

You can't make sales without customers. As one of the fundamental rules of retail, whether you're selling vehicles, clothes or light fittings, you would think that customer service would be the one area of business that everyone focused on getting right. But you'd be wrong.

Earlier this year, research revealed that 50% of inquiries…

Continue

Added by Joshua Pullan on October 30, 2013 at 9:00am — 2 Comments


Influencer
Be Better at Best

I have been fortunate in life in that I have been given the opportunity to have worn many hats.  Having a broad level of experiences in life has given my personality a great deal of depth.  I have always been a marketer in some role or another.  One of these marketing roles was that of an entertainer, in which I marketed what would become my signature brand of “fun, joy and ease" as a…

Continue

Added by Stephanie Young on October 30, 2013 at 9:00am — No Comments


Dealer
Time to Rake in the Savings at Douglas Infiniti in Summit NJ - October Infiniti Lease Deals

 October is an Excellent time to get a fantastic Deal on that New or Pre-Owned Infiniti

that you`ve been thinking aboutand we have some truly exceptional offers right

now at Douglas Infiniti in Summit.



Call Josh Krubner our Infiniti Internet Specialist at 908-577-4697 for more information



Please click any of the images to learn more about each Special Offer.…

Continue

Added by Ken Beam on October 30, 2013 at 8:59am — No Comments


Influencer
My Lean, Mean, Lead-Handling Machine

Hi, my name is Johnny Dealer.  I spend my mornings listening to incoming sales calls from the previous day.  I then, go into a deep depression.  I guess I am like most dealers, but today, I'm going to do something about it.  I am going to create a system that will eliminate missing all of these opportunities. …

Continue

Added by Danny Benites on October 30, 2013 at 6:46am — No Comments


Influencer
Community Deeds Done Dirt Cheap

The challenge many businesses face is personalizing themselves to their customers. Businesses try and accomplish this through many methods. They create unique commercials, ad campaigns and other marketing. They can hire a public relations firm to assist them in gaining exposure via various methods. They can also…

Continue

Added by sara callahan on October 30, 2013 at 6:12am — 3 Comments


Influencer
Do You Make This Mistake With Your Team?

If there is one thing that you could do to increase your opportunities and profits, what would it be? What if this one thing was free and already available to you? That's this week on Think Tank Tuesday.

Added by Paul Potratz on October 30, 2013 at 5:37am — No Comments


Influencer
The Easy Way to Maintain Your Social Media Presence

Car dealerships love the idea of using social media to reach more people, but often worry that maintaining a robust and growing social media presence is just too much work.  The fear is, and it is a healthy one, that maintaining a large social media presence may not pay out in the end.  There are ways of addressing the time-sponge that social media can be and, in the process, keep your car dealerships cost low.

Consider a Virtual…

Continue

Added by David Farmer on October 30, 2013 at 4:30am — No Comments


Influencer
Facebook Buying Snapchat? Unlikely.

Snapchat Facebook

 

Remember when Facebook was on the cutting edge of social media, drawing in all of the kids and generally just being the cool place to be? You should, because it was only a few short years ago, but these days, the social network is entering its dotage. As we wrote about last week, Facebook is on the decline with teens. Luckily for Facebook, they have…

Continue

Added by Timothy Martell on October 29, 2013 at 4:57pm — 1 Comment


Influencer
How To Detail A Car Like A Pro In 15 Steps

How to detail a car like a pro

So you want to detail your car like the pro's? Here are 15 step-by-step instructions from Legacy Automotive in Tuscaloosa, AL, revealing preferred products and methods.

Items needed:

  • Buckets

  • Car Wash (not detergent)

  • Pressure Washer

  • Buffer

Cleaning The…

Continue

Added by Scott Parrott on October 29, 2013 at 10:25am — No Comments

ADM Blog Topics by Tags

Monthly Archives

2017

2016

2015

2014

2013

2012

2011

2010

2009

2008

2007

1999

ADMPC is a Network for Car Dealers, Automotive Marketing, Advertising and Management Pros sharing Digital Strategies and Execution Tactics.

Please Consider Automotive Marketing Professional Community Sponsors

ADM Badge

Loading…

Based On Your Interests...

Onsite/Offsite Combination ADM Consulting & Coaching
Select the maximum amount you want to pay each month
$ USD
Sign up for

Automotive Marketing Tools

Get ADM Toolbar

Click here to take the ADM Member Survey

 

Getting too many emails from ADM? Click mailbox below to control which types of alerts and updates you are sent......


Instagram

Share the Best Content w/AutoMarketing Community

Google Automotive Network Targeted Placement Ads

© 2017   Created by Ralph Paglia.   Powered by

ADM Badges  |  Report an Issue  |  Terms of Service