Professional Community for Automotive Marketers, Car Dealers, OEM and Suppliers
In this age of harsh Google penalties on fluff content, people are looking for increasingly exciting ways to generate real, quality content. For a lot of companies, the solution has been to start hosting more events. The benefit of events is that you get some press (along with those juicy press releases), and a good …Continue
Added by Timothy Martell on October 31, 2013 at 6:30pm — No Comments
In Britain, this year’s Click Awards run by Auto Trader found…Continue
SCHENECTADY, NY- This month, DealersEdge featured a webinar on the “Tricks of the Trade” for search engine marketing. Nan Mossey, Director of Digital Marketing at Potratz, led the event which featured advanced insights on implementing and optimizing paid search campaigns. Many were in attendance as she covered…Continue
Added by Paul Potratz on October 31, 2013 at 1:47pm — No Comments
Having tracked data for the last seven years in the automotive marketing arena, I can tell you a few things that I've learned that have brought us to where the content marketing world is today. It's all about process and answering the questions that consumers are asking and it's something that, as I've…Continue
Every year at the NADA Convention, the exhibit hall is full of CRM and BDC companies displaying their wares. Dealers spend massive amounts of money in a frenzy to buy the “magic button” CRM or BDC solution for many reasons. Unfortunately most of those reasons aren’t valid. Putting great tools in the hands of below-average people with below-average processes and little-to-no accountability equals a waste of money.
Let’s look at some of the underlying reasons why dealers buy…Continue
Added by Mark Tewart on October 31, 2013 at 10:00am — No Comments
Consider doing a Sales Manager Video T.O. I was the GSM at Mills Chevrolet, with the company nearly 20 years before I took my current position with Cars.com. Here's a link…
Added by Chris Younggren on October 31, 2013 at 8:00am — No Comments
However, as many other dealers were doing it, they felt that they needed to as well. At first they were static, very basic websites, with very little information. Along came…Continue
|by Dan Blau, Cobalt Digital Advertising Analyst…|
Added by CDK Global on October 30, 2013 at 9:00pm — No Comments
successful SEO is largely based around collecting and collating data. Sure, there’s the content creation aspects of the field, but none of that would work without first having a strong understand of the data to base your content around. The trouble is that a lot of people view SEO as a pay to win field, but that’s…Continue
If you're like many who use Google+, you may not check your pages very often. With posting and monitoring tools out there, you might not log into your actual account very often. You should. Custom URLs are now available.
For individual users, you should be getting an email if you meet the minimum requirements. These "requirements" are very…Continue
Added by J.D. Rucker on October 30, 2013 at 10:00am — No Comments
You can't make sales without customers. As one of the fundamental rules of retail, whether you're selling vehicles, clothes or light fittings, you would think that customer service would be the one area of business that everyone focused on getting right. But you'd be wrong.
Earlier this year, research revealed that 50% of inquiries…Continue
I have been fortunate in life in that I have been given the opportunity to have worn many hats. Having a broad level of experiences in life has given my personality a great deal of depth. I have always been a marketer in some role or another. One of these marketing roles was that of an entertainer, in which I marketed what would become my signature brand of “fun, joy and ease" as a…Continue
Added by Stephanie Young on October 30, 2013 at 9:00am — No Comments
| October is an Excellent time to get a fantastic Deal on that New or Pre-Owned Infiniti
that you`ve been thinking aboutand we have some truly exceptional offers right
now at Douglas Infiniti in Summit.
Call Josh Krubner our Infiniti Internet Specialist at 908-577-4697 for more information
Please click any of the images to learn more about each Special Offer.…
Added by Ken Beam on October 30, 2013 at 8:59am — No Comments
Hi, my name is Johnny Dealer. I spend my mornings listening to incoming sales calls from the previous day. I then, go into a deep depression. I guess I am like most dealers, but today, I'm going to do something about it. I am going to create a system that will eliminate missing all of these opportunities. …Continue
Added by Danny Benites on October 30, 2013 at 6:46am — No Comments
The challenge many businesses face is personalizing themselves to their customers. Businesses try and accomplish this through many methods. They create unique commercials, ad campaigns and other marketing. They can hire a public relations firm to assist them in gaining exposure via various methods. They can also…Continue
If there is one thing that you could do to increase your opportunities and profits, what would it be? What if this one thing was free and already available to you? That's this week on Think Tank Tuesday.
Added by Paul Potratz on October 30, 2013 at 5:37am — No Comments
Car dealerships love the idea of using social media to reach more people, but often worry that maintaining a robust and growing social media presence is just too much work. The fear is, and it is a healthy one, that maintaining a large social media presence may not pay out in the end. There are ways of addressing the time-sponge that social media can be and, in the process, keep your car dealerships cost low.
Consider a Virtual…Continue
Added by David Farmer on October 30, 2013 at 4:30am — No Comments
Remember when Facebook was on the cutting edge of social media, drawing in all of the kids and generally just being the cool place to be? You should, because it was only a few short years ago, but these days, the social network is entering its dotage. As we wrote about last week, Facebook is on the decline with teens. Luckily for Facebook, they have…Continue
So you want to detail your car like the pro's? Here are 15 step-by-step instructions from Legacy Automotive in Tuscaloosa, AL, revealing preferred products and methods.
Added by Scott Parrott on October 29, 2013 at 10:25am — No Comments