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Featured ADM Member Blog Posts – October 2012 Archive (93)

Content Wasn't Always King, But Now It Finally Is

For years, marketers and search engine optimization gurus have been preaching something. They've been telling the world that "content is king" and that if you put the right content on your website, that it will rank well. After all, who would deny the king, right?…

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Added by J.D. Rucker on October 31, 2012 at 10:00pm — 2 Comments

Do Hyundai Cars Suck? Is Hyundai A "Throw Away Car"? Robert Wiesman Answers Your Question(s)



http://www.robertwiesman.com

Do Hyundai Cars Suck? Is Hyundai A "Throw Away Car"? Robert Wiesman Answers Your Question(s)...

About Robert Wiesman

I believe in my product…
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Added by Sean V. Bradley on October 31, 2012 at 5:30pm — 7 Comments

How to Serve a Balanced Social Content Diet on Facebook and Google+

Balanced Diet

Businesses and organizations have made strides in the last year to improve their overall understanding and strategy in social media. Many who once played in the social media realm using traditional internet marketing techniques such as posting only self-serving links have changed gears and focused on higher-visibility content such as images. Unfortunately, many are still lacking the understanding of how the networks work and how to post properly.…

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Added by J.D. Rucker on October 30, 2012 at 10:45pm — No Comments

The Ability to Post Content Easily on Your Website is a Must for 2013

Content marketing is internet marketing. It has been for a while (which I'll discuss below) but in 2013 content management will emerge to become the "must have" component of automotive digital marketing strategy.

 

It was during a…

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Added by J.D. Rucker on October 30, 2012 at 10:00am — 5 Comments

An Internet Outage Plan For Your Dealership's Website

Much of the eastern seaboard is expecting (or already experiencing) massive power outages and flooding as Hurricane Sandy makes landfall. We at ActivEngage think this is a good time to talk about what to do when your Internet network goes down. As a live chat provider, it is…

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Added by Stephen Jackson on October 30, 2012 at 9:58am — No Comments

Social Signals, Quality Content, And Search Marketing will Merge in 2013

Social Signals

In May, 2010, Matt Cutts denied that social signals had an effect on search rankings. In December of the same year, he declared that they were actually starting to work in the buzz and signals they were able to get through social media into the site authority factor of their ranking algorithm. Six months later, Google+ was born.

The Penguin Update and subsequent tweaks to it have changed the way that search engine marketers approach aggressive optimization. The days…

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Added by J.D. Rucker on October 29, 2012 at 5:49pm — 1 Comment

How To Sell Less

Unless you're some sort of crazy selling machine, keep reading!

Contrary to what the title of this article suggests, I am not going to write about how to sell less. Rather, I will focus on some of the simple steps to the sale that often go overlooked that prevent more deals from being closed. In vehicle sales, the amount of units you push directly affects the amount of money you collect so it’s crucial to keep yourself in check so that you can constantly strive to kick your sales up a…

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Added by Michael Cirillo on October 29, 2012 at 4:00pm — No Comments

Where's The Beef

A couple of hours ago, I made note of a photo that Brian Pasch posted of empty shelves at his local grocery store.  That photo reminded me that I’d meant to cover a back-to- the-basics concept that I struggled with while doing some research last week.

First off, let me tell you that I LOVE CARS.  I have loved cars since I was able to grasp the concept of motoring.  I love how cars feel when you run your hand over their cool painted metal, I love how expensive leather interior feels –…

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Added by Shannon Page on October 29, 2012 at 3:40pm — No Comments

Jim Ziegler asks: Is It Time For the Retail Automotive Community to Rise Up and Get Rid of CarFax?

Enough is Enough!

Haven't you had it with all of these Data Pirates using our own customer information to defame us, lower our profits, alienate our customers... while at…

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Added by James A. Ziegler on October 29, 2012 at 2:30pm — 219 Comments

Good Profit vs. Bad Profit and Why Dealers Should Stay Away From the Latter

Most dealers I speak with typically think that ALL profit is good profit. How can any profit be bad? But I believe there is such a thing as bad profit, and if a company continues to focus on growing its business generated on bad profit, ultimately it will hurt that company more than help.

So what is good profit? Any profit generated from selling a product or service, with a reasonable profit margin built into the pricing. Good profits do not cause distrust on the part of the…

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Added by Mike Esposito on October 29, 2012 at 11:12am — No Comments

Using Your Website As Your Content Hub

There has been a continued push for corporate and even local business blogging since marketers started discovering the potential benefits several years ago. We're often told that a blog is where you put your content that doesn't necessarily sell your product, and that an offsite-blog is the way to go. In today's content marketing world, both ideas are wrong.


Content

The one constant in internet marketing (and everything else…

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Added by J.D. Rucker on October 28, 2012 at 3:00pm — 7 Comments

QR codes – Revolutionize your marketing!

C oping and capturing the latest trends is vital if you need to sell in a competitive world. Trends like use of QR codes has proved to be a milestone in achieving desired results. Making a code is not tough; all you need is a code maker and the exact idea of what you are looking for…

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Added by Tony White on October 27, 2012 at 3:00pm — 1 Comment

5 Facebook Customer Photo Types That Aren't Totally Boring

Most dealers know what to do. Get testimonials. Get pictures of happy customers. These can be turned into Facebook gold.

The problem is that the pictures of happy customers are often about as boring as a picture can be. There's a customer standing in front of their new car. Sure, they look happy, but is it…

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Added by J.D. Rucker on October 27, 2012 at 2:31pm — No Comments

More Companies Agree on Big Data’s Benefits Than Its Definition

More Companies Agree on Big Data’s Benefits Than Its Definition

Almost two-thirds of…

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Added by Ralph Paglia on October 27, 2012 at 12:36pm — No Comments

Top Ten Blogs And News For Auto Dealers: October 22-26

The most trusted name in live chat brings the top ten blogs and auto news stories right to you! We monitor industry trends, current events, and the auto dealer community every week to bring you the top ten blogs and automotive stories from around the globe. In this weekly edition – Einstein belongs to the world, Google visits the Grand Canyon, and the…

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Added by Stephen Jackson on October 26, 2012 at 8:56am — No Comments

Digital Strategy: The Most Cliché Elephant Ever to Stand in Your Conference Room

You’ve heard the word, and no doubt providers-a-plenty have stopped by promising they can give it to you.  You may have just thought “I just sell _____, I don’t have time to strategize.”  There’s no shame at all in discovering that you may be a part of the vast majority who have been misled altogether about business’s biggest buzzword, “strategy.”
 …
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Added by Camille Forte on October 26, 2012 at 6:00am — No Comments

Cheating with Emotions is Technically not Cheating on Facebook

I ran across an obstacle with a dealer's Facebook page the other day. They were heavily supporting the local chapter of the March of Dimes and had some great pictures and videos compiled by the staff. None of this was on their website, Facebook page, or anywhere in their social media presence.

"We aren't…

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Added by J.D. Rucker on October 26, 2012 at 12:34am — 8 Comments

How to Train Your Facebook News Feed

The one thing that Facebook does exceptionally well from a technology perspective is operating and modifying their news feed algorithm. Learn how to take advantage of it to display exactly what (and who) you want to appear on your news feed.


Training

Facebook does a lot of things wrong. They often don't listen to their users. The site is built on an antiquated technology that is currently being held together by duct tape and chewing gum. They haven't…

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Added by J.D. Rucker on October 24, 2012 at 2:30pm — No Comments

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