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October 2012 ADM Blog Posts (208)

Content Wasn't Always King, But Now It Finally Is

For years, marketers and search engine optimization gurus have been preaching something. They've been telling the world that "content is king" and that if you put the right content on your website, that it will rank well. After all, who would deny the king, right?…


Added by J.D. Rucker on October 31, 2012 at 10:00pm — 1 Comment

Online advertising fails to enage consumers

Digital advertsing is not meeting the needs of consumers according to a new research report undertaken in the US.

Adobe in partnership with Edelmen Berland, a global market research firm surveyed a nationally representative sample of 1,000 consumers and 250 professional…


Added by charles bayer on October 31, 2012 at 8:59pm — 2 Comments

Do Hyundai Cars Suck? Is Hyundai A "Throw Away Car"? Robert Wiesman Answers Your Question(s)

Do Hyundai Cars Suck? Is Hyundai A "Throw Away Car"? Robert Wiesman Answers Your Question(s)...

About Robert Wiesman

I believe in my product…

Added by Sean V. Bradley on October 31, 2012 at 5:30pm — 6 Comments

BMW Marketing Communications: New Mobile Apps for BMW Dealership Employees

Latest BMW Marketing Communications: New Mobile Apps for BMW Dealership Employees 

ActiveHybrid drivers speak up.…

Added by Ralph Paglia on October 31, 2012 at 1:33pm — No Comments

Re-directs and SEO Best Practices

Hello and HAPPY HALLOWEEN ADM Community!

We are currently in the middle of adding Lincoln to our dealership brand and would love some feedback!

Our dealer principal is purchasing multiple URLs…


Added by Ashley Lopez on October 31, 2012 at 1:00pm — 17 Comments

Happy Halloween Ghouls and Goblins!

Happy Halloween Ghouls and Goblins, on this spooky Halloween I’ve decided to share the history behind All Hallow’s Eve as well as some myths and superstitions associated with it.

Halloween's origins date back to the ancient Celtic festival of Samhain (pronounced sow-in). The Celts celebrated their new…


Added by Ketty Colom on October 31, 2012 at 8:13am — 1 Comment

I have a question regarding BDC Manager Pay plans

I wanted to get some ideas from fellow BDC Managers as to what is a fair pay plan that rewords mangers for bringing in more customers and ultimately more sales. The dealership has 1 manager with 4 BDR. The team handles all inbound sales calls, internet leads, Unsold traffic and campaign calls .The manager does all aspects of running and developing BDC.

Thank you,

Kevin Berger

Added by Kevin L Berger on October 31, 2012 at 6:13am — No Comments

Sandy and American Apparel

There’s something to be said for getting in on a trend when it’s hot, social media marketing at it’s core is all about trends. When that great, roaring and rushing storm of interest starts to brew, it pays to be right in the eye of that sucker…unless the storm in…


Added by Timothy Martell on October 31, 2012 at 5:30am — 6 Comments

How to Serve a Balanced Social Content Diet on Facebook and Google+

Balanced Diet

Businesses and organizations have made strides in the last year to improve their overall understanding and strategy in social media. Many who once played in the social media realm using traditional internet marketing techniques such as posting only self-serving links have changed gears and focused on higher-visibility content such as images. Unfortunately, many are still lacking the understanding of how the networks work and how to post properly.…


Added by J.D. Rucker on October 30, 2012 at 10:45pm — No Comments

Sales Manager Pay Plan help...

I have a small, rural dealership (Chevy) that sells 45-50 retail a month and looking to grow to at least 75.  I have a younger brother as a sales manager and I need to give him a base + incentive pay plan.  I am looking for ideas on how to structure one. 

If you have a few minutes, just jot down the basics of how a sales manager should be paid....I would appreciate it.  He responds to incentives that compensate him for reaching certain goals.

Thanks for considering to…


Added by Tom Hawkins on October 30, 2012 at 6:35pm — 5 Comments

Sample Ads for Fixed Ops Director or Service Manager

I am a small, rural Chevy dealer needing to replace my Fixed Operations leader.  I was wondering if anyone had in their "digital file" a copy of a job posting ad for this position.  It could even be for a Service Manager.  I haven't done this for awhile and thought I should use some of the smart dealers on this forum to give me some tips.

Is it OK to ask for help like this?  Hope so...or rebuke me if not.  Thanks for the consideration.

You can email me directly if you like at…


Added by Tom Hawkins on October 30, 2012 at 6:30pm — No Comments

AOA Supplier Digital Network Helps Dealers/Suppliers Ramp up Revenues and Efficiencies

New case study shows how Auto Sound teamed with AOA and dealerships to drive a 50% increase of in-dealership sales of Auto Sound products in just four months.


One year after launching, izmocars’ AOA Supplier Digital Network is generating accessories sales results for both suppliers and dealerships. A new case study released today shows how Boston area aftermarket supplier, Auto Sound,…


Added by Crystal Hartwell on October 30, 2012 at 1:03pm — No Comments

The Ability to Post Content Easily on Your Website is a Must for 2013

Content marketing is internet marketing. It has been for a while (which I'll discuss below) but in 2013 content management will emerge to become the "must have" component of automotive digital marketing strategy.


It was during a…


Added by J.D. Rucker on October 30, 2012 at 10:00am — 5 Comments

An Internet Outage Plan For Your Dealership's Website

Much of the eastern seaboard is expecting (or already experiencing) massive power outages and flooding as Hurricane Sandy makes landfall. We at ActivEngage think this is a good time to talk about what to do when your Internet network goes down. As a live chat provider, it is…


Added by Stephen Jackson on October 30, 2012 at 9:58am — No Comments

Twitter Looking To Make Engagement 'Lighter Weight'

Twitter is planning to get rid of their favorite button in favor of something a little more Facebook-y. They want to actually add a tool similar to Facebook’s ‘Like’ tool, which may be use the terms ‘like’ or ‘star’. The company is saying they want to change the wording just to make it seem “lighter weight” but it could still have an impact on…


Added by Timothy Martell on October 30, 2012 at 8:00am — No Comments

Are You Encouraging Injured Employees to Get Back to Work? (Safety Culture Tip #4)

Injuries happen. Auto dealers who have successfully implemented a positive safety culture have created effective procedures for helping an injured employee get back to work. A lot can be done to communicate to the injured colleague that they are valued and wanted back.

Here are a couple of scenarios where it?s important to encourage employees to return to work:

(1) Injured employees who haven?t yet reached maximum improvement but are able to return to work in a… Continue

Added by Patric Timmermans on October 30, 2012 at 7:01am — No Comments

Social Signals, Quality Content, And Search Marketing will Merge in 2013

Social Signals

In May, 2010, Matt Cutts denied that social signals had an effect on search rankings. In December of the same year, he declared that they were actually starting to work in the buzz and signals they were able to get through social media into the site authority factor of their ranking algorithm. Six months later, Google+ was born.

The Penguin Update and subsequent tweaks to it have changed the way that search engine marketers approach aggressive optimization. The days…


Added by J.D. Rucker on October 29, 2012 at 5:49pm — 1 Comment

Take Advantage Of Your E-Store!

As a dealership, we know your main job is to sell vehicles to the customers that want your product. You also sell parts and accessories along with maintenance and service needs. However, there are slow times during the year where you could use another source of income to keep your dealership going strong at all times of the year. Well, Multichoice Digital has the answer: E-Stores!


Yes, E-stores!

An e-store is an online marketplace where you…


Added by Dmitriy Goroshin on October 29, 2012 at 4:01pm — No Comments

How To Sell Less

Unless you're some sort of crazy selling machine, keep reading!

Contrary to what the title of this article suggests, I am not going to write about how to sell less. Rather, I will focus on some of the simple steps to the sale that often go overlooked that prevent more deals from being closed. In vehicle sales, the amount of units you push directly affects the amount of money you collect so it’s crucial to keep yourself in check so that you can constantly strive to kick your sales up a…


Added by Michael Cirillo on October 29, 2012 at 4:00pm — No Comments

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