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Featured ADM Member Blog Posts – October 2011 Archive (61)

The Nine Most Important Web Analytics for Dealers to Monitor

You cannot manage what you can’t measure.  As more and more consumers flock to your dealership website, you must focus your attention to optimizing the ease of which your prospects obtain information about you. …

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Added by Justin Braun on October 20, 2011 at 7:00am — No Comments

Social Media 2011: Social Is The New Normal

The State Of Social Media 2011: Social Is The New Normal

written by BRIAN SOLIS

This blog was written by Brian Solis, a member of the Fast Company expert blogging community and expresses that expert's views alone.…
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Added by Ralph Paglia on October 19, 2011 at 3:24pm — No Comments

The Single Most Important Thing to Keep in Mind About Automotive Social Media

Advice

Over the last several months, really since speaking at the Digital Marketing Strategies Conference in Napa Valley earlier this year, one of the themes that we've been focused on is this:

"What happens on your Facebook, Twitter, and other social media pages is not nearly as important as what happens on other people's Facebook, Twitter, and social media pages."

Every few months I…

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Added by J.D. Rucker on October 18, 2011 at 11:18am — 13 Comments

Fighting for the American Dream - Grand Theft Auto

Grand Theft Auto – How Citizens Fought for the American Dream

 

May 14 and 15, 2009 – two days in which Chrysler and General Motors, with the help of the government, literally stole the life’s work from nearly 2,000 business owners.

 

Two years later, the history from the dealers’ perspective of those days are hitting the bookstores. And they are must reads for anyone associated with the automotive retail…

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Added by Cliff Banks on October 18, 2011 at 7:30am — No Comments

Your Internet Manager Should Not Be Your Digital Manager

Jeff Cryder

In 2012, there's a person you need to hire if you haven't already. Every dealership or dealer group that wants to succeed MUST hire a Digital Manager. I go into more details about what a digital manager does in a blog post on Techi, but here I want to shed some light on the differences between an internet manager/BDC manager and a…

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Added by J.D. Rucker on October 17, 2011 at 2:50am — 10 Comments

Rules of Engagement: Following Up on Social Media Leads

There’s a lot of talk about Social Media ROI.  Blogs and books and discussions are everywhere about how to measure it.  For dealerships, I’ve found one simple… Continue

Added by Kathi Kruse on October 15, 2011 at 6:58am — 3 Comments

Apple iOS 5 iPhone and iPad Software Update Features and Upgrades

Features and Upgrades Included in the Apple iOS 5 Software Update for iPhone, iPod and iPad



Apple's latest system software update for our iPhones, iPads and even iPods contains over 200 new features, including the… Continue

Added by Ralph Paglia on October 14, 2011 at 9:30pm — No Comments

What Is Google Doing By Summarizing VDP Data in Search Results?

I always try to keep this community up to date with the latest search trends and changes in Google.  We have been noticing some interesting "summary" pricing results on certain search queries that include automotive classified websites.

If you look at the search results shown below, Google is pulling out VDP data, and summarizing this data is the SERP.  We have a good idea why this is happening but the answers would…

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Added by Brian Pasch on October 14, 2011 at 7:00pm — 2 Comments

Switching From Reynolds to ADP - The Nightmare Scenario Revisited

My dealer group is in the middle of transitioning from Reynolds to ADP.  This is the third time I've gone through one of these transitions and the first two can easily be described in one word - PAINFUL!  Anyone who has gone through this in the last decade knows what I am referring to. I think we all understand that…

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Added by Mike Warwick on October 14, 2011 at 8:02am — 1 Comment

Google Adwords Express Can Supercharge Your PPC Strategy

Take a look at this ad that was running on my iPhone in Columbia SC (on right) that we setup for Dodgeland of Columbia.

 

Which ad do you think is more compelling to the consumer?  Is it the ad with the reviews or is Rick Hendrick Dodge on better ad?

 

The second photo (below) is the same ad running on my laptop.  Both ads…

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Added by Brian Pasch on October 14, 2011 at 12:30am — No Comments

Practice the Art and Science of Marketing Orchestration

Orchestration is a fine science that builds the art of a symphonic performance. It’s the composer’s understanding of blending or contrasting the various voices of the instruments of the orchestra that bring the written…
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Added by Joseph Little on October 13, 2011 at 12:13pm — 1 Comment

Dealership Social Media Lessons from Erik Qualman’s Digital Dealer 11 Keynote Presentation

My experience at the 11th Digital Dealer Conference and Exposition was full of firsts. It was my first conference. It was my first time in Vegas. It was my first time gambling (and winning)! It was my first time hanging out in casual situations with my company’s President and head of sales. Needless to say, the “virgin” jokes got really old really fast.

However, it was not the first…

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Added by Justin Braun on October 13, 2011 at 9:00am — 6 Comments

Armed with ALL the knowledge; customers are still SCARED!

Today’s customers have access to an abundance of knowledge.

 

They can get on their computer or smart phone and see what the cost of a New Vehicle is.

 

They can appraise their own trade.

 

They can see what the lowest interest rates are.

 

They can do…

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Added by Jim Kristoff on October 13, 2011 at 6:29am — No Comments

Flash Point propels ‘F-150 EcoBoost Challenge’ Facebook Campaign to Nationwide Acclaim



Highlighting fuel-efficiency in a truck. Pitting Do-Gooders against each other. Giving away free gas to an entire city. The headlines on sites like Mashable,…

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Added by Amberly Collins on October 12, 2011 at 9:33am — 1 Comment

Excellence: Doing repeated

Excellence

"We are what we repeatedly do. Excellence then is not an act, but a habit."

-Aristotle

 

I was speaking, the other day, with a manager in my employ about another employee who, while consistently demonstrating tremendous potential, has become notorious for habitually making the same…

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Added by Timothy Martell on October 12, 2011 at 8:30am — No Comments

The Single Most Interesting and Important Thing at DD11 that You Probably Missed

What did I see that was so important?  What was The Single Most Interesting and Important Thing at Digital Dealer 11?  I think a lot of folks missed it, though it was hard to walk by people in lime green shirts--standing around a fifteen-foot lime green tower!--without noticing SOMETHING was up.

I'm…

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Added by Keith Shetterly on October 12, 2011 at 8:00am — 9 Comments

Why Should an Organization Train, Rinse and Repeat?

Military, Law Enforcement, Medical Professionals, Teachers…what do these occupations have in common?  Each provides a highly valued service to our local and global community at large and does so as a result of education and extensive on-going training.  As a result, society can depend on these individuals to protect humanity, face danger, save lives, educate our youth, improve health and…

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Added by Stephanie Young on October 11, 2011 at 8:30am — No Comments

Finding Social Objects To Connect And Become Synonymous With

What is a social object? A social object is a conversation piece that inherently generates conversation and action around itself. A social object can be just about anything, it can be a news piece, a cause such as ending world hunger, a passion such as the love one has for their favorite football team, or even a lifestyle such as…

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Added by David Johnson on October 11, 2011 at 7:33am — No Comments

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