Professional Community for Car Dealers, Automotive Marketers and Sales Managers
You cannot manage what you can’t measure. As more and more consumers flock to your dealership website, you must focus your attention to optimizing the ease of which your prospects obtain information about you. …Continue
Added by Justin Braun on October 20, 2011 at 7:00am — No Comments
Added by Ralph Paglia on October 19, 2011 at 3:24pm — No Comments
Over the last several months, really since speaking at the Digital Marketing Strategies Conference in Napa Valley earlier this year, one of the themes that we've been focused on is this:
"What happens on your Facebook, Twitter, and other social media pages is not nearly as important as what happens on other people's Facebook, Twitter, and social media pages."
Every few months I…Continue
Grand Theft Auto – How Citizens Fought for the American Dream
May 14 and 15, 2009 – two days in which Chrysler and General Motors, with the help of the government, literally stole the life’s work from nearly 2,000 business owners.
Two years later, the history from the dealers’ perspective of those days are hitting the bookstores. And they are must reads for anyone associated with the automotive retail…Continue
Added by Cliff Banks on October 18, 2011 at 7:30am — No Comments
In 2012, there's a person you need to hire if you haven't already. Every dealership or dealer group that wants to succeed MUST hire a Digital Manager. I go into more details about what a digital manager does in a blog post on Techi, but here I want to shed some light on the differences between an internet manager/BDC manager and a…Continue
Added by Ralph Paglia on October 14, 2011 at 9:30pm — No Comments
I always try to keep this community up to date with the latest search trends and changes in Google. We have been noticing some interesting "summary" pricing results on certain search queries that include automotive classified websites.
If you look at the search results shown below, Google is pulling out VDP data, and summarizing this data is the SERP. We have a good idea why this is happening but the answers would…Continue
My dealer group is in the middle of transitioning from Reynolds to ADP. This is the third time I've gone through one of these transitions and the first two can easily be described in one word - PAINFUL! Anyone who has gone through this in the last decade knows what I am referring to. I think we all understand that…Continue
Which ad do you think is more compelling to the consumer? Is it the ad with the reviews or is Rick Hendrick Dodge on better ad?
The second photo (below) is the same ad running on my laptop. Both ads…Continue
Added by Brian Pasch on October 14, 2011 at 12:30am — No Comments
My experience at the 11th Digital Dealer Conference and Exposition was full of firsts. It was my first conference. It was my first time in Vegas. It was my first time gambling (and winning)! It was my first time hanging out in casual situations with my company’s President and head of sales. Needless to say, the “virgin” jokes got really old really fast.
However, it was not the first…Continue
Today’s customers have access to an abundance of knowledge.
They can get on their computer or smart phone and see what the cost of a New Vehicle is.
They can appraise their own trade.
They can see what the lowest interest rates are.
They can do…Continue
Added by Jim Kristoff on October 13, 2011 at 6:29am — No Comments
Highlighting fuel-efficiency in a truck. Pitting Do-Gooders against each other. Giving away free gas to an entire city. The headlines on sites like Mashable,…
I was speaking, the other day, with a manager in my employ about another employee who, while consistently demonstrating tremendous potential, has become notorious for habitually making the same…Continue
Added by Timothy Martell on October 12, 2011 at 8:30am — No Comments
What did I see that was so important? What was The Single Most Interesting and Important Thing at Digital Dealer 11? I think a lot of folks missed it, though it was hard to walk by people in lime green shirts--standing around a fifteen-foot lime green tower!--without noticing SOMETHING was up.
Military, Law Enforcement, Medical Professionals, Teachers…what do these occupations have in common? Each provides a highly valued service to our local and global community at large and does so as a result of education and extensive on-going training. As a result, society can depend on these individuals to protect humanity, face danger, save lives, educate our youth, improve health and…Continue
Added by Stephanie Young on October 11, 2011 at 8:30am — No Comments
What is a social object? A social object is a conversation piece that inherently generates conversation and action around itself. A social object can be just about anything, it can be a news piece, a cause such as ending world hunger, a passion such as the love one has for their favorite football team, or even a lifestyle such as…Continue
Added by David Johnson on October 11, 2011 at 7:33am — No Comments