Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
For any review "collector" (Google, etc.), trying to police reviews while thinking otherwise is Pollyannaish and is really an enormous “plate of spaghetti” (whether the reviews were performed on the business’…Continue
Don't get me wrong. We are a TrueCar.com affiliate, and I am a true believer in the power of online transparency, so please don't think I don't appreciate their value as a marketing partner. In fact, TrueCar (formerly known as ZAG) leads have typically been at the top of our list of sales-producing third-party sources.
I wish we could sell every…
A message to the Beverly Hills Porsche sales staff:
Anyone that’s been in the car business for a while knows how much our business has changed. The internet came along and WHAM, customers are now better educated, more demanding and quicker to throw up objections based on something they picked up on the internet.
Added by Jay Huffschmidt on October 28, 2011 at 5:28pm — No Comments
Dos and Don’ts of using QR Codes.
QR Codes came out in 1994, however only in the past year have they become more popular and widely used. We can thank the smartphone explosion for that– there are now more smartphones sold than personal computers. 90% of people keep their phones within 3 feet of themselves at all times! Now marketers are getting…
Added by Jessica Wolf on October 28, 2011 at 1:47pm — No Comments
Your dealership’s website has a contact form and phone number, but does it have an online chat function? If it doesn’t, then you’re missing out on the newest way to engage online car buyers. Since people visit your website at different times during the day, they’re not always ready to call or submit information…Continue
What To Do About A Bad Review
We’ve all talked about bad reviews and what to do about them. The consensus is that you answer them in a constructive way that shows others that you are concerned about an unhappy customer.
Asking that customer to contact you shows you are ready to try and find a solution to…Continue
In my days with HomeNet Automotive, a new feature was released that allowed our customers to upload live video into their inventory for distribution to the third-party websites that would allow it.
Being in sales, I wanted to have a real video in which I could show potential clients the possibilities and an actual example of what one would look like so I enlisted help from a friend of mine who's a GM at a nearby dealer group to…Continue
Added by Ralph Paglia on October 26, 2011 at 10:00am — No Comments
Pay-per-Click (PPC) maps well to what we’ve done for years on our lots, but we don’t realize it: We spend a lot of money getting visits and calls to a dealership, and we train our salespeople to land a customer on a car before starting the negotiation process in the store. Get'em "lickin' the paint" as my first GSM told me. And, once landed, do NOT lift them from the…Continue
Every business that has offered a loyalty rewards program has seen a variety of responses to every reward offered. Some rewards are rarely – if ever – redeemed by members, while another reward may seem to be the only reward members want. And while we may switch out unused rewards for others we see as more valuable, the success of that reward will likely remain low unless we’ve evaluated and employed the characteristics of highly successful rewards in our own reward selection.
Added by Mike Gorun on October 25, 2011 at 9:02am — No Comments
Having videos on your auto dealer website has been shown to increase website leads, and when done with video search engine optimization (VSEO), helping your site climb the search engine result pages. If your dealership has videos on your website, you should have those videos uploaded to your own dealership YouTube channel.
Keeping the lawyers at bay used to be a whole lot easier for dealerships. Unfortunately, new technology brings new challenges. A recent high-profile lawsuit involves a large dealer group named in a class-action lawsuit for allegedly failing to honor a text message opt-out request. The suit, launched by a former employee, is seeking damages of…Continue
How many times, as a client, have you called your vendor for an unresolved issue, strategy, etc; and you receive a rep that has no idea on how to really grasp your reasoning of needs?
Does your service reps as…Continue
Added by Jennifer Schrader on October 21, 2011 at 9:34am — No Comments
DETROIT – Chevrolet reported 1.2 million vehicles sold globally in the third quarter of 2011. This is the best July-to-September…Continue
We've seen some indication that social signals have begun influencing search results...consider the following:
Added by Scott Falcone on October 20, 2011 at 8:08pm — No Comments
You cannot manage what you can’t measure. As more and more consumers flock to your dealership website, you must focus your attention to optimizing the ease of which your prospects obtain information about you. …Continue
Added by Justin Braun on October 20, 2011 at 7:00am — No Comments