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Featured ADM Member Blog Posts – October 2011 Archive (61)

Why At-Business Customer Reviews Make Sense

First, let me assert this:  There is NO such thing as “purity and sanctity” of a customer review of a business.  Of ANY business, dealership or not.  Why?

For any review "collector" (Google, etc.), trying to police reviews while thinking otherwise is Pollyannaish and is really an enormous “plate…

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Added by Keith Shetterly on October 31, 2011 at 10:00am — 13 Comments

Transparency, what a concept!



Don't get me wrong.  We are a TrueCar.com affiliate, and I am a true believer in the power of online transparency, so please don't think I don't appreciate their value as a marketing partner.  In fact, TrueCar (formerly known as ZAG) leads have typically been at the top of our list of…

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Added by Joshua Michael Friedman on October 30, 2011 at 7:30am — 21 Comments

Is Anyone Using WordPress As Your Main Dealership Website?

As we wind down 2011, it's becoming increasingly evident that the website "leasing" model is seeming very out of date.  Those of us who regularly use Wordpress blogs can clearly see the SEO / content advantages of using the Wordpress platform for the main dealership website.  Are any of you currently… Continue

Added by Mike Warwick on October 29, 2011 at 7:20am — 6 Comments

Everything Has Changed, Except Human Nature

A message to the Beverly Hills Porsche sales staff:

 

Anyone that’s been in the car business for a while knows how much our business has changed. The internet came along and WHAM, customers are now better educated, more demanding and quicker to throw up objections based on something they picked up on the internet.

 

But one…

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Added by Jay Huffschmidt on October 28, 2011 at 5:28pm — No Comments

Dos and Don'ts of using QR Codes in Automotive Marketing. Compliments of my Internet Marketing Specialist Erica!

Dos and Don’ts of using QR Codes.



QR Codes came out in 1994, however only in the past year have they become more popular and widely used. We can thank the smartphone explosion for that– there are now more smartphones sold than personal computers. 90% of people keep their phones within 3…

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Added by Jessica Wolf on October 28, 2011 at 1:47pm — No Comments

Autofusion News What's Hot and What's Not Why Online Chat is Essential for Dealer Websites





What Is Online Chat and How Is It Helpful to Visitors?

Your dealership’s website has a contact form and phone number, but does it have an online chat function? If it doesn’t, then you’re missing out on the newest way to engage online car buyers. Since people visit your website at different times during the day, they’re not always ready to call or submit information…

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Added by Mina K. on October 27, 2011 at 2:00pm — 2 Comments

From the Trenches - What To Do About A Bad Review

What To Do About A Bad Review

We’ve all talked about bad reviews and what to do about them. The consensus is that you answer them in a constructive way that shows others that you are concerned about an unhappy customer.

Asking that customer to…

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Added by Tom Gorham on October 27, 2011 at 10:00am — 74 Comments

Consumers Want Video Walk-Arounds. Here's Proof!

In my days with HomeNet Automotive, a new feature was released that allowed our customers to upload live video into their inventory for distribution to the third-party websites that would allow it.

Being in sales, I wanted to have a real video in which I could show potential clients the possibilities and an actual example of what one would look like so I enlisted help from a friend of mine who's a GM at a nearby dealer group to…

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Added by Arnold Tijerina on October 27, 2011 at 7:32am — 2 Comments

Marketers Seek to Better Measure Social Media Success

 Fan figures leave marketers at a loss when judging campaign… Continue

Added by TERRY GIBSON on October 27, 2011 at 7:00am — 1 Comment

Behavioral Targeting Doubles Ad Effectiveness

 

Automotive Behavioral Targeting Doubles Ad… Continue

Added by Ralph Paglia on October 26, 2011 at 10:00am — No Comments

Year-End Prep: What Do You Have To Do Before 2012?

We have year-end sales events, budgets to build, 2011 budgets to spend, and marketing strategies to plan. What are you doing to get ready for 2012? Is there anything that you would recommend for other dealers to start doing in preparation for the coming year?



Search and social are changing. We're putting together the Dealers' Guide to Automotive Social Media right now, as well as a brand new dealer search guide (both of which will be posted on ADM, of course). Are there any other… Continue

Added by J.D. Rucker on October 26, 2011 at 9:10am — 1 Comment

“Your Digital Lot” Series: PPC - Get’em “CLICKin’” the Paint!

Pay-per-Click (PPC) maps well to what we’ve done for years on our lots, but we don’t realize it:  We spend a lot of money getting visits and calls to a dealership, and we train our salespeople to land a customer on a car before starting the negotiation process in the store.  Get'em "lickin' the paint" as my first GSM…

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Added by Keith Shetterly on October 26, 2011 at 8:30am — 4 Comments

The Makings of a Good Reward

Every business that has offered a loyalty rewards program has seen a variety of responses to every reward offered. Some rewards are rarely – if ever – redeemed by members, while another reward may seem to be the only reward members want. And while we may switch out unused rewards for others we see as more valuable, the success of that reward will likely remain low unless we’ve evaluated and employed the characteristics of highly successful rewards in our own reward selection.

Detailed…

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Added by Mike Gorun on October 25, 2011 at 9:02am — No Comments

Why Your Dealership Should Have a YouTube Channel

Having videos on your auto dealer website has been shown to increase website leads, and when done with video search engine optimization (VSEO), helping your site climb the search engine result pages.  If your dealership has videos on your website, you should have those videos uploaded to your own dealership YouTube channel.

 

Here's why:

 …

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Added by Ali Amirrezvani on October 25, 2011 at 8:57am — 2 Comments

The Hidden Danger of Text Message Marketing

 

Text Message Marketing Compliance Dangers for Car Dealers

 

Keeping the lawyers at bay used to be a whole lot easier for dealerships. Unfortunately, new technology brings new challenges. A recent high-profile lawsuit involves a large dealer group named in a class-action lawsuit for allegedly failing to honor a text message opt-out request. The suit, launched by a former employee, is seeking damages of…

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Added by Jim Radogna on October 22, 2011 at 10:30am — 10 Comments

What Is Google's "Zero Moment Of Truth"?

What Is Google's "Zero Moment Of Truth"?

 

  • A BUSY MOM IN A MINIVAN, looking up decongestants on her mobile phone as she waits to pick up her son at school.

 

  • AN…
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Added by Ralph Paglia on October 21, 2011 at 12:30pm — 2 Comments

Hiring Smart for Long Term Results... Tips for hiring right!

With positive results from being on both sides of the fence when it comes to Vendor / Client relationships I am most confident I found the right answer for hiring right.

How many times, as a client, have you called your vendor for an unresolved issue, strategy, etc; and you receive a rep that has no idea on how to really grasp your reasoning of needs?

Does your service reps as…

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Added by Jennifer Schrader on October 21, 2011 at 9:34am — No Comments

Chevrolet Sets All-Time Sales Record for Quarterly Deliveries

General Motors Reports a Record 1.2 Million Chevrolets Sold in Third Quarter of 2011



DETROIT – Chevrolet reported 1.2 million vehicles sold globally in the third quarter of 2011. This is the best July-to-September…

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Added by Ralph Paglia on October 21, 2011 at 6:30am — 1 Comment

Social signals influencing search results

We've seen some indication that social signals have begun influencing search results...consider the following:…

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Added by Scott Falcone on October 20, 2011 at 8:08pm — No Comments

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