Professional Community for Car Dealers, Automotive Marketers and Sales Managers
I spend much of my spare time on this site, Automotive Digital Marketing. I don't do this when I am at work in my dealership. I do this on my own time because it is my recreation; because I love what I do in my career, it seems to roll over into my personal life.Continue
The AutoDealerTarget Roundtable, hosted by Tom Kain and John Miller is broadcast LIVE every Tuesday night at 10pm Eastern / 9pm Central.
When: Tuesday, November 1st @ 10pm Eastern / 9pm Central
Join Us: Google Hangout, Live Broadcast at http://autodealertarget.com/roundtable
Featured Guest: +Mike Marini CEO of Cars Out The Door (…
Added by Tom Kain on October 31, 2011 at 2:09pm — No Comments
For the most part, search engine optimization (SEO) is a recognized necessity of running a successful auto dealer website. Not just in the auto industry, but there are still some hold-outs that think building websites and content to be found by search engines is a little spammy.
According to Matt Cutts, the head of Google's web spam fighting team, his company does not consider SEO to be spam. "We don't consider SEO to be spam," and SEO is a "valid way to help people find what…Continue
Added by Ali Amirrezvani on October 31, 2011 at 12:23pm — No Comments
Added by Crystal Hartwell on October 31, 2011 at 11:53am — No Comments
izmocars’ industry first brings suppliers, re-stylers, installers and dealers together to better coordinate parts updates, pricing, ordering and installation; Supplier dealer orders increase nearly 400% after only two months on network
Las Vegas, NV - izmocars (http://www.izmocars.com) today announced that it will unveil the revolutionary AOA Supplier Digital Network at this week's 2011 SEMA show in Las Vegas. The new…Continue
Added by Crystal Hartwell on October 31, 2011 at 11:49am — No Comments
From the second a customer walks out of your dealership without buying, an invisible clock starts ticking. This clock is tracking valuable time that is being stolen from your sales team. To prevent this, you have to know the clock exists and how to stop it.
Dealers are very concerned about what customers say about their purchase experience. But the question that should be getting asked is “Why are your customers walking without buying.” The clock is counting the minutes…Continue
Added by Kurt Kubicki on October 31, 2011 at 10:14am — No Comments
For any review "collector" (Google, etc.), trying to police reviews while thinking otherwise is Pollyannaish and is really an enormous “plate…Continue
Added by Ralph Paglia on October 31, 2011 at 9:30am — No Comments
CLIFTON PARK, N.Y. – October 31, 2011 – Auto/Mate Dealership Systems (http://www.automate.com) announced today that long-time customer Bleecker Automotive Group estimates it has reduced its technology costs up to $200,000 annually. The cost reductions are a result of having switched from a legacy dealership management system (DMS) provider to Auto/Mate’s DMS; along with paring unnecessary third-party vendors and using the modules within…Continue
Added by Mike Esposito on October 31, 2011 at 9:25am — No Comments
This is my first day back after a five week road trip. I had the priviledge of working with some top dealers to help them staff their sales team with trained recruits. But, that can also be a curse if the dealer simply sends them on to the floor, wishing them luck, adn hoping for the best. My job and that of many of my colleagues at other companies is to help new people build a solid foundation for each of the dealers to build upon. In other words, I am only the beginning.
Added by John Fuhrman on October 31, 2011 at 6:05am — No Comments
Don't get me wrong. We are a TrueCar.com affiliate, and I am a true believer in the power of online transparency, so please don't think I don't appreciate their value as a marketing partner. In fact, TrueCar (formerly known as ZAG) leads have typically been at the top of our list of…
A message to the Beverly Hills Porsche sales staff:
Anyone that’s been in the car business for a while knows how much our business has changed. The internet came along and WHAM, customers are now better educated, more demanding and quicker to throw up objections based on something they picked up on the internet.
Added by Jay Huffschmidt on October 28, 2011 at 5:28pm — No Comments
Dos and Don’ts of using QR Codes.
QR Codes came out in 1994, however only in the past year have they become more popular and widely used. We can thank the smartphone explosion for that– there are now more smartphones sold than personal computers. 90% of people keep their phones within 3…
Added by Jessica Wolf on October 28, 2011 at 1:47pm — No Comments
Added by Arnold Tijerina on October 28, 2011 at 9:16am — No Comments
The amount of "best practices" and "tips" involved with social media marketing can be overwhelming to say the least (and yes, I'm guilty of sharing my own). In the spirit of KISS (Keep it Simple, Stupid), here is a short list of Must-Do's for dealerships using social media as a part of their online marketing efforts:
Added by Ali Amirrezvani on October 28, 2011 at 6:56am — No Comments
Your dealership’s website has a contact form and phone number, but does it have an online chat function? If it doesn’t, then you’re missing out on the newest way to engage online car buyers. Since people visit your website at different times during the day, they’re not always ready to call or submit information…Continue
Customer satisfaction and customer retention are paramount for a dealerships long term success!
So…..how can you make sure that your entire team understands this and performs at its highest level??
You HAVE to build a culture!
Here is a link to a blog that I wrote about building a culture:
Added by Jim Kristoff on October 27, 2011 at 1:02pm — No Comments
What To Do About A Bad Review
We’ve all talked about bad reviews and what to do about them. The consensus is that you answer them in a constructive way that shows others that you are concerned about an unhappy customer.
Asking that customer to…Continue