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Featured ADM Member Blog Posts – October 2010 Archive (38)

Special Twitter Guide for Car Dealers - Part 1

A Special Twitter Guide for Car Dealers



Part 1 of a Series of Blog Posts about how Car Dealers can leverage Twitter for more Effective Marketing and Customer Insights...




Every day, millions of people use Twitter to create,…

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Added by Ralph Paglia on October 31, 2010 at 7:00pm — No Comments

3rd Party Leads - What else should they provide?

Not sure about your success on 3rd party leads, but what kind of factor did you use or are you still using to…

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Added by VJ on October 31, 2010 at 5:00pm — 2 Comments

Turning check-ins into opportunities to grow your business and reward loyal customers

Location-based services mapped Location-based social networking services – including Facebook Places, foursquare, Gowalla and the Check-Ins feature on Yelp – are the next big thing when it comes to attracting consumer awareness online. So, can you turn “check ins” into opportunities to grow your business and increase customer loyalty?



At last week’s J.D. Power 2010 Automotive Internet Roundtable I moderated a…

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Added by Mary S. Butler on October 31, 2010 at 12:36pm — No Comments

14 Smart questions to ask when looking for an online marketing partner



What questions should car dealers ask automotive marketing suppliers when selecting their online marketing partner?

So you know your online marketing needs to be better and now you just…

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Added by Larry Bruce on October 31, 2010 at 11:00am — No Comments

My slide deck from Digital Dealer "7 Myths of how people search for a car on line"

Digital Dealer was again a great venue this year. For those that wanted my slide deck and for those that couldn't make here is my presentation.

After reviewing 35 hours of people searching for car online on video we came to some shocking revelations that dispell a lot of myths we have been told over the years about how, where and why people shop online for a car.

Happy to answer any question about this slide deck.

Enjoy!…

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Added by Larry Bruce on October 30, 2010 at 3:00pm — 10 Comments

Did You Know You Could Do THIS with Google?

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Added by Ralph Paglia on October 29, 2010 at 11:30am — 3 Comments

Social Search & Database Management: How Can You Adapt?

In today’s technology-based environment, businesses and consumers have turned away from the traditional mainstays for information gathering. Rather, they are utilizing other avenues to obtain information and share amongst peers. Social… Continue

Added by Stacy Mueller on October 29, 2010 at 7:00am — No Comments

Those Kiwis know a thing or two about customer service, ay?

The first I knew about the scam was when I got a call from a journalist saying that if she had…

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Added by charles bayer on October 28, 2010 at 7:30pm — No Comments

Major Changes to the Google SERP

When Google Instant was launched, many pundits posted theories on the impact Instant would have on Paid Search.

In Our post on Sept 9th: Google Instant, What does it Mean to a Car Dealer? we explained that the immediate impact was a…

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Added by Matt Murray on October 28, 2010 at 12:00pm — 1 Comment

Make Those Sales Doors Swing: Use Themes in Automotive Marketing

Make Those Sales Doors Swing: Use Themes in Automotive Marketing


In my last blog, we discussed how “Tracking Your Targeted Direct Mail Campaigns Can Reap Returns”. We emphasized that putting together a solid strategy and creating a theme for those particular pieces can grab your customer’s attention and drive them to your automotive dealership.



Over the last few…
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Added by Stacy Mueller on October 27, 2010 at 1:30pm — No Comments

Can Negative Reviews Help You Sell More Cars?

The short answer is…YES! In a case study done by Alpaca Direct, who enlisted the help of a company called Power Reviews to integrate reviews throughout their website, the results were surprising. Sales on items with user reviews saw an average increase in sales of 23%, even on items that received low customer ratings! The study clearly demonstrates that even products with… Continue

Added by Thomas DiSanto on October 27, 2010 at 9:33am — No Comments

Ning Publisher for WordPress

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Added by Ralph Paglia on October 26, 2010 at 12:28pm — No Comments

One Site Dominance Doesn’t Trump the Internet

MyDealerReport, Yelp, Insiderpages, JudysBook, CarDealerCheck, Dealerrater, Edmunds, Google Places, Yahoo Local, CitySearch and etc, all control your online dealer reputation. The question most dealers have been asking themselves is “Which one of these sites are the most important?”. Well the answer is all of them are equally important, now that Google Places has started…

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Added by John H. Isaac on October 26, 2010 at 9:34am — No Comments

How To Use Social Media Backup and Storage Applications

How to…

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Added by Ralph Paglia on October 20, 2010 at 1:00pm — No Comments

Dealership Reputation Management with DealerRater and PrestoReviews

Dealership Reputation Management

with DealerRater and PrestoReviews…

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Added by Ralph Paglia on October 19, 2010 at 4:30am — 3 Comments

Google Places Setup and Management Improvements; More Transparency and Control Over Location

Google Places Now Providing More…

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Added by Ralph Paglia on October 18, 2010 at 4:30pm — No Comments

1000+ people at the Digital Dealer Conference - and still looking for answers. Can you help?

Hundreds of attendees and digital Pros during the Digital Dealer conference and me; still haven’t found what I am looking for.

Time and Health did not allow me this time to attend to the 9th Digital Dealer Conference in Las Vegas, and as I could see out of Twitter streams and raw YouTube footages – people had fun, great times and a lot of information. Comments like “The best Digital Dealer Conference ever”…”Thanks so much for…

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Added by VJ on October 18, 2010 at 5:30am — 9 Comments

The End of Business As Usual?

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Added by Ralph Paglia on October 16, 2010 at 4:00am — No Comments

Tracking and Measuring Social Media Marketing ROI; Tools and Tactics

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Added by Ralph Paglia on October 13, 2010 at 4:00pm — No Comments

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