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October 2010 ADM Blog Posts (95)

Special Twitter Guide for Car Dealers - Part 2

A Special Twitter Guide for Car Dealers - Part 2



Second installment in a Series of Blog Posts about how Car Dealers can leverage Twitter for more Effective Marketing, new and used car sales, CRM strategies and Customer Insights...…




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Added by Ralph Paglia on October 31, 2010 at 7:30pm — No Comments

Special Twitter Guide for Car Dealers - Part 1

A Special Twitter Guide for Car Dealers



Part 1 of a Series of Blog Posts about how Car Dealers can leverage Twitter for more Effective Marketing and Customer Insights...




Every day, millions of people use Twitter to create,…

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Added by Ralph Paglia on October 31, 2010 at 7:00pm — No Comments

3rd Party Leads - What else should they provide?

Not sure about your success on 3rd party leads, but what kind of factor did you use or are you still using to…

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Added by VJ on October 31, 2010 at 5:00pm — 2 Comments

Dealers need to stop ignoring their Negative Online Reviews.

There has been a lot written lately about Internet Reputation Management (IRM). For automotive dealerships and other businesses that rely on their reputation, IRM boils down to one phrase: Get your

customers to leave your business positive reviews. Yes, SEO does a

great job of getting most bad press and links to review sites off your

first page of search results. But the negative reviews and info are

still our there and easy to find. But what about Google Places?…

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Added by Jared Stika on October 31, 2010 at 2:09pm — 2 Comments

Turning check-ins into opportunities to grow your business and reward loyal customers

Location-based services mapped Location-based social networking services – including Facebook Places, foursquare, Gowalla and the Check-Ins feature on Yelp – are the next big thing when it comes to attracting consumer awareness online. So, can you turn “check ins” into opportunities to grow your business and increase customer loyalty?



At last week’s J.D. Power 2010 Automotive Internet Roundtable I moderated a…

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Added by Mary S. Butler on October 31, 2010 at 12:36pm — No Comments

14 Smart questions to ask when looking for an online marketing partner



What questions should car dealers ask automotive marketing suppliers when selecting their online marketing partner?

So you know your online marketing needs to be better and now you just…

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Added by Larry Bruce on October 31, 2010 at 11:00am — No Comments

My slide deck from Digital Dealer "7 Myths of how people search for a car on line"

Digital Dealer was again a great venue this year. For those that wanted my slide deck and for those that couldn't make here is my presentation.

After reviewing 35 hours of people searching for car online on video we came to some shocking revelations that dispell a lot of myths we have been told over the years about how, where and why people shop online for a car.

Happy to answer any question about this slide deck.

Enjoy!…

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Added by Larry Bruce on October 30, 2010 at 3:00pm — 10 Comments

Automotive Social Media Marketing Examples and Case Studies

Automotive Social Media Marketing Examples from throughout the Car Business...

If Automotive Social Media Marketing achieves the adoption rates that we have seen drive the…

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Added by Ralph Paglia on October 30, 2010 at 12:21pm — No Comments

Is Your Perspective Limiting Your Strategic Vision?

If you want to gain market share in these turbulent times, you must first adopt a new way of thinking. The old way of thinking about marketing, your customers, selling cars, acquiring service and even financing has to go by the wayside or your dealership will shrivel up and die.



I know those seem like harsh words because they are and it’s my hope that you don’t take them lightly, I sure didn’t when I wrote them. In order to change your way of thinking, your old bad habits… Continue

Added by David Johnson on October 29, 2010 at 7:11pm — No Comments

AdAgencyOnline.Net Reviews Advanta-STAR For Automotive Advertising Agencies

Philip Zelinger, the President of Ad Agency Online, L.L.C. and the host of the automotive advertising resource / networking portal AdAgencyOnline.Net, will be reviewing Advanta-STAR for his affiliated automotive advertising agencies during an interview with the President of Advanta-STAR, Withan Lemmon, on the blog talk radio station…

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Added by Philip Zelinger on October 29, 2010 at 12:30pm — No Comments

Did You Know You Could Do THIS with Google?

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Added by Ralph Paglia on October 29, 2010 at 11:30am — 3 Comments

BEST Dealership Video Testimonial Contest... I am giving away $300 TODAY!!

http://automotiveinternetsales.com/



BEST Dealership Video Testimonial Contest... I am giving away $300 TODAY!!





This is one of the videos we received LOL!





http://automotiveinternetsales.com/video/deer-hunting-chevrolet





Do you think you have something better? I would love to see…

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Added by Sean V. Bradley on October 29, 2010 at 10:00am — No Comments

Download: Glynn Rodean's Digital Dealer 9 Presentation

Many have requested a copy of the slides from my presentation at Digital Dealer 9 in Las Vegas on "The Evolution of Business Development - The Hybrid BDC". This download also includes the audio files of example "what not to do" phone calls.



You can grab my presentation here >> www.NewVisionSales.com



Thanks. Contact me and we will talk about what I and New Vision Sales can do take you and your dealership to an astonishing level… Continue

Added by Glynn Rodean on October 29, 2010 at 8:38am — No Comments

Social Search & Database Management: How Can You Adapt?

In today’s technology-based environment, businesses and consumers have turned away from the traditional mainstays for information gathering. Rather, they are utilizing other avenues to obtain information and share amongst peers. Social… Continue

Added by Stacy Mueller on October 29, 2010 at 7:00am — No Comments

Those Kiwis know a thing or two about customer service, ay?

The first I knew about the scam was when I got a call from a journalist saying that if she had…

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Added by charles bayer on October 28, 2010 at 7:30pm — No Comments

Major Changes to the Google SERP

When Google Instant was launched, many pundits posted theories on the impact Instant would have on Paid Search.

In Our post on Sept 9th: Google Instant, What does it Mean to a Car Dealer? we explained that the immediate impact was a…

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Added by Matt Murray on October 28, 2010 at 12:00pm — 1 Comment

Anyone using or know anything about S.M.A Alliance to Increase phone-up internet traffic?

Does anyone out there use this company or heard of them http://smaalliance.com?

Any information would be great...

Lori Finney

GM Auto Group

ECommerce Director

Added by Finney on October 28, 2010 at 10:09am — 1 Comment

Ron Lamb becomes President of Reynolds and Reynolds

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Added by Ralph Paglia on October 28, 2010 at 8:00am — No Comments

Make Those Sales Doors Swing: Use Themes in Automotive Marketing

Make Those Sales Doors Swing: Use Themes in Automotive Marketing


In my last blog, we discussed how “Tracking Your Targeted Direct Mail Campaigns Can Reap Returns”. We emphasized that putting together a solid strategy and creating a theme for those particular pieces can grab your customer’s attention and drive them to your automotive dealership.



Over the last few…
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Added by Stacy Mueller on October 27, 2010 at 1:30pm — No Comments

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