The 2009 ASMA awards will be presented to nine automotive website vendors on Sunday November 1st at 4:30 pm at the Pasch Consulting Group booth at the 7th Digital Dealer Conference in Nashville. The ASMA study reviewed 34 automotive website platform vendors and will recognize nine companies with an award this year.
The Women’s Automotive Association International (WAAI) will present the prestigious Professional Achievement Award to three automotive industry women during its annual awards dinner in Los Angeles on Wednesday, December 2, 2009, according to a recent announcement by Lorraine Schulz, WAAI founder and CEO.
This year’s honorees are Robin Pisz, national interactive marketing manager for Lexus, a division of Toyota Motor Sales; Theresa Haven, manager… Continue
Added by Jody DeVere on October 29, 2009 at 6:30am —
I just wanted to pass along our latest eBook to the forum members here at ADM. I am continually excited about using Facebook for the automotive industry and we continue to learn so much by watching our dealer clients continue to try new things on this evolving new marketing platform. This is such an exciting time for marketing vehicles online and we are so excited about its potential. I look forward to your comments.…
Automotive Digital Marketing Ninjas find exactly what they are looking for in Twitter, then save advanced Twitter Search Queries for continued monitoring of activities in their local and regional markets. ADM Ninjas use these "Search Operators" to refine their queries and… Continue
Retailers Get Ready for Social Shopping Experience - Online shopping is more than just transactional
People have long shared product opinions with friends and family through word-of-mouth. Today, social media tools enable consumers to extend their connections and conduct commerce in powerful new… Continue
For Automotive Social Marketing practitioners who would like to get deeper into tracking and analyzing Twitter marketing metrics and statistics, there are a number of handy apps you can use to analyze data. Some uses for these apps would be to track your brand name, see the data behind trending topics & to analyze your own followers. In this post I will be… Continue
I've been working hard on my study of thirty-four automotive website platforms and their effectiveness for search marketing. The more I look at the vendor data, the more I want to extend the research, but time is running out.
So I thought that I would ask ADM members who are working at car dealers to help me with a question.
Look back on 2009 and ask yourself:
"What automotive website vendors have truly added INNOVATIVE services or…Continue
If you are a follower of social media news, I’m sure you didn’t miss all of the discussions about the FTC announcing guidance for bloggers having to disclose any freebees they receive from companies. It’s been a hot discussion topic across blogs, the advertising industry and major media outlets. In fact, if you want to understand the topic better than I can ever describe… Continue
Starting today and continuing every Wednesday at noon est. Brian Pasch, Jim Rucker and Paul Rushing, with selected guests, will be bringing you a weekly webcast , with replays available at www.drivingsales.com/blogs/webinars
This weeks show will be an intro to the series for us to generate promo clips and to lightly touch on a few topics. We have planned for… Continue
Added by Paul Rushing on October 21, 2009 at 6:20am —
Posted by Jay Friedman on October 18, 2009 at 01:08 PM PDT Yeah, the whole economy tanked in the last year. Banking and housing led the way but autos may have been the hardest hit vertical other than the American individual itself.For context:
- Auto sales were the lowest in sheer volume in 27 years
- Auto sales were the lowest in… Continue
Added by Ron Harber on October 20, 2009 at 10:20am —
Study: Social Media Reaches More Shoppers than Search Engines, Portals
October 16, 2009
LAS VEGAS — If the auto industry wants to target prospective new-vehicle buyers online, it would more effective to use social networking sites like Facebook instead of online search engines or portals, speakers…Continue
On November 1st, I will be publishing the 2009 Automotive Search Marketing Architecture (ASMA) report at the Digital Dealer Conference. The report will review and summarize 34 website platforms to assist car dealers evaluate which website platforms can best help them with their search marketing goals.
To that end, I have included three grids that will be part of the report. If you work for one of the companies listed on these grids, I simply ask that you email me with the Y or N… Continue
Chris Brogan touched on a phenomenon at the DrivingSales Executive Summit that I experienced first hand in my attendance there. By being involved in Social Media/Networking you do not meet many strangers and people you have only met online when you meet them in person it is like a reunion.
I have spoken with many people here at ADM on the phone or through online communication channels. There were only two people that I have ever met in real… Continue
Unique Visitor chart from Compete, Inc. showing last 12 months of traffic activity to the ADM Professional Community, Jeff Kershner's DealerRefresh, Jared Hamilton's DrivingSales, Brian Pasch's Dealer SEO and Digital Dealer Magazine's online version.
Customer testimonials are all the rage right now. From Ford to Porsche, it seems every segment is featuring real customers sharing their experiences with their cars. There is a long history of this approach in automotive advertising, in fact all advertising. Why? Because it is seen as authentic and a way for people to see real people express their happiness with a purchase they made,… Continue
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