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Featured ADM Member Blog Posts – October 2009 Archive (32)

2009 ASMA Awards Presented November 1st

The 2009 ASMA awards will be presented to nine automotive website vendors on Sunday November 1st at 4:30 pm at the Pasch Consulting Group booth at the 7th Digital Dealer Conference in Nashville. The ASMA study reviewed 34 automotive website platform vendors and will recognize nine companies with an award this year.

The ASMA study conducted by the… Continue

Added by Brian Pasch on October 29, 2009 at 10:00am — 2 Comments

Robin Pisz of Lexus, Theresa Haven of Honda, Anna Zornosa of Dealix to be Honored During LA Autop Show 12/2/09

The Women’s Automotive Association International (WAAI) will present the prestigious Professional Achievement Award to three automotive industry women during its annual awards dinner in Los Angeles on Wednesday, December 2, 2009, according to a recent announcement by Lorraine Schulz, WAAI founder and CEO.

This year’s honorees are Robin Pisz, national interactive marketing manager for Lexus, a division of Toyota Motor Sales; Theresa Haven, manager… Continue

Added by Jody DeVere on October 29, 2009 at 6:30am — No Comments

Facebook for Auto Dealers

I just wanted to pass along our latest eBook to the forum members here at ADM. I am continually excited about using Facebook for the automotive industry and we continue to learn so much by watching our dealer clients continue to try new things on this evolving new marketing platform. This is such an exciting time for marketing vehicles online and we are so excited about its potential. I look forward to your comments.…


Added by Todd Smith on October 26, 2009 at 8:00pm — 2 Comments

Twitter Search Science: Advanced Operators For Marketing Ninja Intelligence Gathering

Advanced Twitter Search Operators

Automotive Digital Marketing Ninjas find exactly what they are looking for in Twitter, then save advanced Twitter Search Queries for continued monitoring of activities in their local and regional markets. ADM Ninjas use these "Search Operators" to refine their queries and… Continue

Added by Ralph Paglia on October 26, 2009 at 7:00pm — 1 Comment

Social Network Retail Shopping More Than Just Transactional

Retailers Get Ready for Social Shopping Experience - Online shopping is more than just transactional

People have long shared product opinions with friends and family through word-of-mouth. Today, social media tools enable consumers to extend their connections and conduct commerce in powerful new… Continue

Added by Ralph Paglia on October 26, 2009 at 11:00am — 1 Comment

Twitter Performance Metrics and Analytics Tools for Automotive Social Marketing

For Automotive Social Marketing practitioners who would like to get deeper into tracking and analyzing Twitter marketing metrics and statistics, there are a number of handy apps you can use to analyze data. Some uses for these apps would be to track your brand name, see the data behind trending topics & to analyze your own followers. In this post I will be… Continue

Added by Ralph Paglia on October 25, 2009 at 3:00am — 1 Comment

Social Media Marketing versus Dealer eCommerce: Separation of Church and State?

Should Dealers Blend Their Online eCommerce Sites and Assets with Social Media Marketing?

Is Automating a Dealer's Inventory Data… Continue

Added by Ralph Paglia on October 24, 2009 at 1:48pm — 3 Comments

How Can Auto Industry Tap in to Mobile-Device Marketing?

Source: Auto Remarketing

LAS VEGASThe ever-growing presence of mobile phone technology — and many consumers' penchant to stay connected at all times — presents auto marketers with unique opportunities to expand their reach of potential customers, connect with… Continue

Added by Ron Harber on October 22, 2009 at 9:16am — 3 Comments

And The Award Goes To....

I've been working hard on my study of thirty-four automotive website platforms and their effectiveness for search marketing. The more I look at the vendor data, the more I want to extend the research, but time is running out.

So I thought that I would ask ADM members who are working at car dealers to help me with a question.

Look back on 2009 and ask yourself:

"What automotive website vendors have truly added INNOVATIVE services or… Continue

Added by Brian Pasch on October 21, 2009 at 7:00pm — 2 Comments

FTC: Bloggers Not the Target, Advertisers Are

If you are a follower of social media news, I’m sure you didn’t miss all of the discussions about the FTC announcing guidance for bloggers having to disclose any freebees they receive from companies. It’s been a hot discussion topic across blogs, the advertising industry and major media outlets. In fact, if you want to understand the topic better than I can ever describe… Continue

Added by Christopher Baccus on October 21, 2009 at 1:58pm — No Comments

Weekly Webcast - Starts today at Noon EST

Starting today and continuing every Wednesday at noon est. Brian Pasch, Jim Rucker and Paul Rushing, with selected guests, will be bringing you a weekly webcast , with replays available at


This weeks show will be an intro to the series for us to generate promo clips and to lightly touch on a few topics. We have planned for… Continue

Added by Paul Rushing on October 21, 2009 at 6:20am — No Comments

Automotive Social-Digital Marketing Leadership: Ford Invests 25% of Total Advertising Budget

Ford Outpaces Industry with 25% Digital Spend

Ford Motor Company is spending 25% of its marketing budget on digital and social media programs, double the amount of any of its competitors, according to a recent report from… Continue

Added by Ralph Paglia on October 21, 2009 at 5:30am — No Comments

Massive Pain Drives Massive Adoption of Online Media In Auto Industry

Posted by Jay Friedman on October 18, 2009 at 01:08 PM PDT

Yeah, the whole economy tanked in the last year. Banking and housing led the way but autos may have been the hardest hit vertical other than the American individual itself.For context:

- Auto sales were the lowest in sheer volume in 27 years

- Auto sales were the lowest in… Continue

Added by Ron Harber on October 20, 2009 at 10:20am — No Comments

Driving Sales Executive Summit - An Automotive SEO Teaser

One of the things that we learned at the Driving Sales Executive Summit in Las Vegas this month was that good automotive SEO has one primary way of getting done. Despite the desire for Brian Pasch, Paul Rushing, and… Continue

Added by J.D. Rucker on October 19, 2009 at 2:00pm — 6 Comments

JDPAIRT - Social Networking: Should it be More about Relationship Building than Selling Cars?

View From Inside The Panel

During the 2009 J. D. Power Automotive Internet Roundtable conference event in Las Vegas from October 14th through 16th I was privileged to have been invited to participate in… Continue

Added by Ralph Paglia on October 19, 2009 at 2:25am — 1 Comment

Social Media Reaches More Automotive Shoppers than Search Engines

Study: Social Media Reaches More Shoppers than Search Engines, Portals

October 16, 2009

LAS VEGAS — If the auto industry wants to target prospective new-vehicle buyers online, it would more effective to use social networking sites like Facebook instead of online search engines or portals, speakers… Continue

Added by Ralph Paglia on October 18, 2009 at 2:00am — 1 Comment

Last Call For Dealer Website Vendors

On November 1st, I will be publishing the 2009 Automotive Search Marketing Architecture (ASMA) report at the Digital Dealer Conference. The report will review and summarize 34 website platforms to assist car dealers evaluate which website platforms can best help them with their search marketing goals.

To that end, I have included three grids that will be part of the report. If you work for one of the companies listed on these grids, I simply ask that you email me with the Y or N… Continue

Added by Brian Pasch on October 17, 2009 at 9:56pm — 10 Comments

Room Full of Friends - Drivingsales Executive Summit

Chris Brogan touched on a phenomenon at the DrivingSales Executive Summit that I experienced first hand in my attendance there. By being involved in Social Media/Networking you do not meet many strangers and people you have only met online when you meet them in person it is like a reunion.

I have spoken with many people here at ADM on the phone or through online communication channels. There were only two people that I have ever met in real… Continue

Added by Paul Rushing on October 17, 2009 at 10:30am — 4 Comments

Automotive Professional Blog, Community and Magazine Site Traffic

Unique Visitor chart from Compete, Inc. showing last 12 months of traffic activity to the ADM Professional Community, Jeff Kershner's DealerRefresh, Jared Hamilton's DrivingSales, Brian Pasch's Dealer SEO and Digital Dealer Magazine's online version.

The five web sites charted above… Continue

Added by Ralph Paglia on October 16, 2009 at 3:00pm — 2 Comments

Testimonial Advertising: Let Your Customers Sing Your Praises

Customer testimonials are all the rage right now. From Ford to Porsche, it seems every segment is featuring real customers sharing their experiences with their cars. There is a long history of this approach in automotive advertising, in fact all advertising. Why? Because it is seen as authentic and a way for people to see real people express their happiness with a purchase they made,… Continue

Added by Christopher Baccus on October 16, 2009 at 1:03pm — No Comments

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