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October 2009 ADM Blog Posts (66)

Automotive Professional Blog, Community and Magazine Site Traffic

Unique Visitor chart from Compete, Inc. showing last 12 months of traffic activity to the ADM Professional Community, Jeff Kershner's DealerRefresh, Jared Hamilton's DrivingSales, Brian Pasch's Dealer SEO and Digital Dealer Magazine's online version.

The five web sites charted above… Continue

Added by Ralph Paglia on October 16, 2009 at 3:00pm — 2 Comments

Testimonial Advertising: Let Your Customers Sing Your Praises

Customer testimonials are all the rage right now. From Ford to Porsche, it seems every segment is featuring real customers sharing their experiences with their cars. There is a long history of this approach in automotive advertising, in fact all advertising. Why? Because it is seen as authentic and a way for people to see real people express their happiness with a purchase they made,… Continue

Added by Christopher Baccus on October 16, 2009 at 1:03pm — No Comments

SEO Jokes

SEOs are safe from the threat of automation taking over their professions. No one would build a robot to do nothing.

If it weren’t for SEOs, we wouldn’t need them.

Talk is cheap…until SEOs get involved.

It is the trade of SEOs to question everything, yield nothing, and to talk by the hour.

–Thomas Jefferson

How was copper wire invented?

Two SEOs were arguing over a penny.

Two SEOs were walking along negotiating a case. “Look,”… Continue

Added by Shannon Page on October 16, 2009 at 12:40pm — 3 Comments

Maximizing Opportunities with Pre-owned Phone Leads

Prospects calling your dealership about used cars they've found on the Internet represent your hottest opportunities. But most dealerships mishandle these - often before a salesperson even gets on the phone.

Hear the results of Dealix's survey of over 3,000 phone calls, and get best practices from two dealer experts. We'll listen to actual calls and describe both the "dos" and "don'ts."

This webinar repeats the Dealix session last May that hosted over 250 dealers - but… Continue

Added by Celza O'Brien on October 15, 2009 at 2:44pm — No Comments

AdAgencyOnline.Net Reviews KBB On Automotive Advertising Experts Blog Talk Radio Show

AdAgencyOnline.Net announced today that Philip Zelinger, the President of Ad Agency Online, L.L.C., (AAOL), and host of the blog talk radio station – WAAOL, All Automotive Advertising News All The Time - will be reviewing Kelley Blue Book, (KBB), on their “Automotive Advertising Experts” show on Friday 10/16/2009 between 12:00 Noon EST and 12:30 PM EST. The free… Continue

Added by Philip Zelinger on October 15, 2009 at 1:47pm — No Comments

Forget your Processes and keep PUSHING! Posted on DealerRefresh - Ralph Paglia's Response

Over at DealerRefresh, Alex Snyder posted the following Blog:

We speak a lot about not going forward until we’ve fixed our core processes first, but I’m going to challenge that notion… Continue

Added by Ralph Paglia on October 14, 2009 at 5:30pm — 4 Comments

Free Automotive Marketing..Websites and Videos for small Used Car Dealers !

Tell me what you think ????

Added by ROBERT CRAFT on October 14, 2009 at 12:42pm — No Comments

The Three Musketeers of Automotive SEO

I'm back in my room as I wrap up my first day of the Driving Sales Executive Summit. Today I shared a panel with JD Rucker and Paul Rushing as we discussed some basics about the role of SEO and Social Media in car dealer Internet Marketing plans.

I wish we had two hours to dive into the topic which is very broad and needs that investment in time to allow attendees to leave with more hands… Continue

Added by Brian Pasch on October 13, 2009 at 9:00pm — 1 Comment

Stop the insanity!

I read through 4 blogs daily and there are a lot of great posts all with their own spin. From social media to mobile marketing to video, everyone is promoting the next SILVER BULLET and its killing me. Guys get a solid foundation down first, you’re off in web 2.0 and you haven’t even leveraged 20% of web 1.0.

I look through dealer websites that are a complete disaster you got flash widgets jumping out at customers, cars driving around on the… Continue

Added by Larry Bruce on October 13, 2009 at 8:23am — 4 Comments

What's Working For You in Social Media?

Friends can take a lot of work. Any relationship can, really. So, relationships . . . are they what you want from social networking? Or do you want more sales? You want sales, of course. This post is more about asking you what you think, or feel you know, will work with social media (SM) and retail vehicle sales. How do we manage SM friends for our sales purposes? What is working for you? What are your success and failures? How do you handle the complaints? And so on.

I think the… Continue

Added by Keith Shetterly on October 12, 2009 at 1:06pm — 1 Comment

Driving Sales Executive Summit

Tomorrow at the Driving Sales Executive Summit I am looking forward to sharing the stage with JD Rucker and Paul Rushing at the Search Marketing Panel breakout session.

The thought six month ago that all three of us would be within "hugging" distance at a conference would be far fetched. The over and under line is still be set by… Continue

Added by Brian Pasch on October 12, 2009 at 5:35am — 4 Comments

Miro Kazakoff of says: post-click-marketing is the key

Post-click marketing continues to gain mainstream acclaim.

I found this great article by Miro Kazakoff, managing director at, wrote a great article on MediaPost,

SOS For Marketers: Avoid a Crash Landing.

“The fastest, cheapest way to boost return on your online advertising… Continue

Added by Larry Bruce on October 12, 2009 at 12:29am — 1 Comment

2009 ASMA Report Pre-Release Update

ASMA Report

The Pasch Consulting Group will release the 2009 Automotive Search Marketing Architecture (ASMA) report at the 7th Digital Dealer Conference. This weekend I have been tallying the final scores from the 34 website platform providers in our study and some early results are…


Added by Brian Pasch on October 11, 2009 at 1:00pm — No Comments

Is Mobile Marketing Working ?

I am in Dallas ,Tx and was thinking of using Mobile Marketing ?? Any thoughts ?

Added by ROBERT CRAFT on October 9, 2009 at 11:26am — 4 Comments

Yes, a Car Dealer Can be a "Trust Agent"

The book Trust Agents by Chris Brogan (@chrisbrogan) and Julien Smith (@julien) is getting rave… Continue

Added by Christopher Baccus on October 9, 2009 at 7:55am — 4 Comments

DrivingSales Executive Summit - Hard Rock Hotel - Las Vegas, NV - Tuesday 10/13 to Wednesday 10/14


Hard Rock Hotel Las Vegas Tuesday, Oct 13 - 9 AM to Wednesday, Oct 14 - 1 PM

If you have not yet registered,… Continue

Added by Ralph Paglia on October 8, 2009 at 11:16am — No Comments

Free eBook: Social Network Marketing, 12 Steps for Success

I got this one from a friend last night and read it cover to cover. This should help us all get to the next level in regards to marketing on social networks and social media.

You can download it here:

Added by Sara Bell on October 8, 2009 at 10:15am — No Comments

Social Media Improves Search Engine Results

New Study Links Search and Social

Correlations have been made between display and search marketing as well as between display and social marketing. But a new report from GroupM Search and comScore shows a link between search and social marketing efforts. Researchers found that searchers engaged with branded social media were more likely to query a low-funnel term than those not engaged.

What is a low-funnel term and why does it matter?

A low-funnel search term… Continue

Added by Ralph Paglia on October 7, 2009 at 2:16pm — 4 Comments

How to Claim Your Dealer Website’s Google Sidewiki

I just have a moment today over lunch. Here is a great post and video on how to claim your sidewiki on your site. Dealers should follow this post and then you have claimed your space and will be able to montior but more importantly you will be able to comment back and engage your customers, or even competitors who may get nasty. Just kidding no one would do that!

Here is the… Continue

Added by Steven Moore on October 7, 2009 at 8:30am — 1 Comment

Dealix Guarantees Online Leads It Provides Dealers ... By Cliff Banks

Dealix, a division of the Cobalt Group, says it has an answer for dealers who are tired of paying for online leads that have no chance of turning into a sale.

The third-party lead vendor this month is rolling out an initiative, called Quality Pledge, which allows dealers to return leadsthat don’t match certain criteria.

Under the program dealers can return leads that do not have a working phone number for the person submitting the lead, does not represent an active in-market shopper… Continue

Added by Celza O'Brien on October 6, 2009 at 9:46am — No Comments

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