Unique Visitor chart from Compete, Inc. showing last 12 months of traffic activity to the ADM Professional Community, Jeff Kershner's DealerRefresh, Jared Hamilton's DrivingSales, Brian Pasch's Dealer SEO and Digital Dealer Magazine's online version.
Customer testimonials are all the rage right now. From Ford to Porsche, it seems every segment is featuring real customers sharing their experiences with their cars. There is a long history of this approach in automotive advertising, in fact all advertising. Why? Because it is seen as authentic and a way for people to see real people express their happiness with a purchase they made,… Continue
Prospects calling your dealership about used cars they've found on the Internet represent your hottest opportunities. But most dealerships mishandle these - often before a salesperson even gets on the phone.
Hear the results of Dealix's survey of over 3,000 phone calls, and get best practices from two dealer experts. We'll listen to actual calls and describe both the "dos" and "don'ts."
This webinar repeats the Dealix session last May that hosted over 250 dealers - but… Continue
Added by Celza O'Brien on October 15, 2009 at 2:44pm —
I'm back in my room as I wrap up my first day of the Driving Sales Executive Summit. Today I shared a panel with JD Rucker and Paul Rushing as we discussed some basics about the role of SEO and Social Media in car dealer Internet Marketing plans.
I wish we had two hours to dive into the topic which is very broad and needs that investment in time to allow attendees to leave with more hands… Continue
I read through 4 blogs daily and there are a lot of great posts all with their own spin. From social media to mobile marketing to video, everyone is promoting the next SILVER BULLET and its killing me. Guys get a solid foundation down first, you’re off in web 2.0 and you haven’t even leveraged 20% of web 1.0.
I look through dealer websites that are a complete disaster you got flash widgets jumping out at customers, cars driving around on the… Continue
Friends can take a lot of work. Any relationship can, really. So, relationships . . . are they what you want from social networking? Or do you want more sales? You want sales, of course. This post is more about asking you what you think, or feel you know, will work with social media (SM) and retail vehicle sales. How do we manage SM friends for our sales purposes? What is working for you? What are your success and failures? How do you handle the complaints? And so on.
The Pasch Consulting Group will release the 2009 Automotive Search Marketing Architecture (ASMA) report at the 7th Digital Dealer Conference. This weekend I have been tallying the final scores from the 34 website platform providers in our study and some early results are…
New Study Links Search and Social
Correlations have been made between display and search marketing as well as between display and social marketing. But a new report from GroupM Search and comScore shows a link between search and social marketing efforts. Researchers found that searchers engaged with branded social media were more likely to query a low-funnel term than those not engaged.
What is a low-funnel term and why does it matter?
A low-funnel search term… Continue
I just have a moment today over lunch. Here is a great post and video on how to claim your sidewiki on your site. Dealers should follow this post and then you have claimed your space and will be able to montior but more importantly you will be able to comment back and engage your customers, or even competitors who may get nasty. Just kidding no one would do that!
Dealix, a division of the Cobalt Group, says it has an answer for dealers who are tired of paying for online leads that have no chance of turning into a sale.
The third-party lead vendor this month is rolling out an initiative, called Quality Pledge, which allows dealers to return leadsthat don’t match certain criteria.
Under the program dealers can return leads that do not have a working phone number for the person submitting the lead, does not represent an active in-market shopper… Continue
Added by Celza O'Brien on October 6, 2009 at 9:46am —
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