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October 2009 ADM Blog Posts (66)


Influencer
Twitter, Set My Inventory Free!

FINALLY! For all you dealers fumbling around in the darkness that is Social Media integration, it seems like somebody may have found the light switch…or at least turned on a night light.



Yesterday bing announced they would integrate Twitter updates in their search results. And because search engine land is more competitive than the NFC East conference, Google announced the same day that they, too, would integrate Twitter into their search results.



All of this is in… Continue

Added by Terrence Gordon on October 22, 2009 at 9:02am — 2 Comments

And The Award Goes To....

I've been working hard on my study of thirty-four automotive website platforms and their effectiveness for search marketing. The more I look at the vendor data, the more I want to extend the research, but time is running out.



So I thought that I would ask ADM members who are working at car dealers to help me with a question.



Look back on 2009 and ask yourself:



"What automotive website vendors have truly added INNOVATIVE services or… Continue

Added by Brian Pasch on October 21, 2009 at 7:00pm — 2 Comments


Dealer
FTC: Bloggers Not the Target, Advertisers Are



If you are a follower of social media news, I’m sure you didn’t miss all of the discussions about the FTC announcing guidance for bloggers having to disclose any freebees they receive from companies. It’s been a hot discussion topic across blogs, the advertising industry and major media outlets. In fact, if you want to understand the topic better than I can ever describe… Continue

Added by Christopher Baccus on October 21, 2009 at 1:58pm — No Comments


Influencer
Dead at Midnight

Please check out YouTube,search Dead at Midnight.AutoMax's take on Og Mandino's "Rule 10" from his best selling book A Better Way To Live......its 6 parts and we feel captures the essense of this rule and how it relates to the retail car dealership!

Added by Craig Lockerd on October 21, 2009 at 12:01pm — No Comments

AdagencyOnline.Net Considers Vesponse As A Preferred Automotive Advertising Vendor

Ad Agency Online, L.L.C. is a national network of independent affiliated automotive advertising agencies linked together by their proprietary online communication and distribution system. The full service automotive agency sponsors an auto industry resource / networking portal, AdAgencyOnline.Net, to review cutting edge automotive advertising applications for consideration by their auto dealer clients.



In order to attract… Continue

Added by Philip Zelinger on October 21, 2009 at 9:44am — No Comments


Vendor
Have you thought about expanding into the BHPH market? You can get started doing your own BHPH-type deals using FinCo’s BuyHere-PayTHERE lending platform.

Don’t give up your profits to finance companies; let FinCo become YOUR virtual finance department.

There are no monthly minimums, no sign up fee, and you keep the principal paid. You can start banking the unbankable customers today!



Coming Soon… BuyHere-PayTHERE Cash Advance Hybrid



FinCo will use its existing lending platform to create a deep subprime cash advance program.



Dealer Benefits include:

• Cash Advance = 50%+ of amount financed

•… Continue

Added by Kerry Gauch on October 21, 2009 at 8:57am — No Comments


Influencer
Have you thought about expanding into the BHPH market? You can get started doing your own BHPH-type deals using FinCo’s BuyHere-PayTHERE lending platform.

Don’t give up your profits to finance companies - let FinCo become YOUR virtual finance department.

There are no monthly minimums, no sign up fee, you keep the principal paid, and you can start banking the unbankable customers today!





Coming Soon… BuyHere-PayTHERE Cash Advance Hybrid




FinCo will use its existing lending platform to create a deep subprime cash advance program.



Dealer Benefits include:

• No sign up fee or monthly minimum to… Continue

Added by Courtney Bridges on October 21, 2009 at 8:53am — No Comments

Weekly Webcast - Starts today at Noon EST

Starting today and continuing every Wednesday at noon est. Brian Pasch, Jim Rucker and Paul Rushing, with selected guests, will be bringing you a weekly webcast , with replays available at www.drivingsales.com/blogs/webinars



.

This weeks show will be an intro to the series for us to generate promo clips and to lightly touch on a few topics. We have planned for… Continue

Added by Paul Rushing on October 21, 2009 at 6:20am — No Comments

Automotive Social-Digital Marketing Leadership: Ford Invests 25% of Total Advertising Budget

Ford Outpaces Industry with 25% Digital Spend



Ford Motor Company is spending 25% of its marketing budget on digital and social media programs, double the amount of any of its competitors, according to a recent report from… Continue

Added by Ralph Paglia on October 21, 2009 at 5:30am — No Comments


Dealer
AUTOMOTIVE BDC/INTERNET SALES DIRECTOR SEEKING EMPLOYMENT

Mike Cronin

email: team_performance@hotmail.com



AUTOMOTIVE BDC/INTERNET SALES DIRECTOR



Extremely well versed in building and managing an automotive BDC/Internet Department for both single or multi point stores. I have a vast knowledge in how to successfully train staff to handle both Internet leads/incoming sales calls/out bound sales calls/out bound unsold traffic calls/service drive calls and CSI calls.



In addition to building and successfully managing… Continue

Added by Mike Cronin on October 20, 2009 at 7:36pm — No Comments

Massive Pain Drives Massive Adoption of Online Media In Auto Industry

Posted by Jay Friedman on October 18, 2009 at 01:08 PM PDT

Yeah, the whole economy tanked in the last year. Banking and housing led the way but autos may have been the hardest hit vertical other than the American individual itself.For context:



- Auto sales were the lowest in sheer volume in 27 years

- Auto sales were the lowest in… Continue

Added by Ron Harber on October 20, 2009 at 10:20am — No Comments

Driving Sales Executive Summit - An Automotive SEO Teaser

One of the things that we learned at the Driving Sales Executive Summit in Las Vegas this month was that good automotive SEO has one primary way of getting done. Despite the desire for Brian Pasch, Paul Rushing, and… Continue

Added by J.D. Rucker on October 19, 2009 at 2:00pm — 6 Comments

AdAgencyOnline.Net To Review The 7th Digital Dealer Conference & Exposition On Their Automotive Advertising Experts Blog Talk Radio Show

Philip Zelinger, the President of Ad Agency Online, L.L.C. and host of the blog talk radio station “WAAOL, All Automotive Advertising News All The Time” featured on AdAgencyOnline.Net, announced today that he will be interviewing Cliff Banks, the recently announced Vice President and Editorial Director for Dealer Communications, on this week’s Automotive Advertising… Continue

Added by Philip Zelinger on October 19, 2009 at 12:00pm — No Comments

JDPAIRT - Social Networking: Should it be More about Relationship Building than Selling Cars?

View From Inside The Panel



During the 2009 J. D. Power Automotive Internet Roundtable conference event in Las Vegas from October 14th through 16th I was privileged to have been invited to participate in… Continue

Added by Ralph Paglia on October 19, 2009 at 2:25am — 1 Comment

Social Media Reaches More Automotive Shoppers than Search Engines

Study: Social Media Reaches More Shoppers than Search Engines, Portals



October 16, 2009

LAS VEGAS — If the auto industry wants to target prospective new-vehicle buyers online, it would more effective to use social networking sites like Facebook instead of online search engines or portals, speakers… Continue

Added by Ralph Paglia on October 18, 2009 at 2:00am — 1 Comment

Last Call For Dealer Website Vendors

On November 1st, I will be publishing the 2009 Automotive Search Marketing Architecture (ASMA) report at the Digital Dealer Conference. The report will review and summarize 34 website platforms to assist car dealers evaluate which website platforms can best help them with their search marketing goals.



To that end, I have included three grids that will be part of the report. If you work for one of the companies listed on these grids, I simply ask that you email me with the Y or N… Continue

Added by Brian Pasch on October 17, 2009 at 9:56pm — 10 Comments

Here's why you need a REAL SOCIAL MEDIA strategy.

This is a tweet that I just got. We can do better than just listening for mentions and then jumping on the follow band wagon like a stray dog obnoxiously barking and chasing a car down the street.

NotPrincessLeah: Why is Beaver Toyota following me? Did I say something about beavers? Oh wait, I remember. It was the beaver fur coat in Santa Fe...

Original Tweet: http://twitter.com/NotPrincessLeah/statuses/4947211193


Sent via TweetDeck (www.tweetdeck.com)

Added by Ron Morrison on October 17, 2009 at 11:09am — 3 Comments

Toyota's new i-REAL ... what do you think?

http://www.nbcchicago.com/around-town/cars/chicago-toyota-i-real-personal-mobility-64650832.html

Imagine traffic jams with high-fives, passing lattes around, and getting run over by pedestrians? Can I put a golf bag on it?

Seriously - looks cool!

Added by Ron Morrison on October 17, 2009 at 10:41am — No Comments

Room Full of Friends - Drivingsales Executive Summit

Chris Brogan touched on a phenomenon at the DrivingSales Executive Summit that I experienced first hand in my attendance there. By being involved in Social Media/Networking you do not meet many strangers and people you have only met online when you meet them in person it is like a reunion.



I have spoken with many people here at ADM on the phone or through online communication channels. There were only two people that I have ever met in real… Continue

Added by Paul Rushing on October 17, 2009 at 10:30am — 4 Comments

Still a ball tearer!!!

38 years on & it's still a ball tearer -- see the car & the ad now at:

Added by charles bayer on October 16, 2009 at 9:17pm — 1 Comment

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