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October 2009 ADM Blog Posts (68)

How to Claim Your Dealer Website’s Google Sidewiki

I just have a moment today over lunch. Here is a great post and video on how to claim your sidewiki on your site. Dealers should follow this post and then you have claimed your space and will be able to montior but more importantly you will be able to comment back and engage your customers, or even competitors who may get nasty. Just kidding no one would do that!



Here is the… Continue

Added by Steven Moore on October 7, 2009 at 8:30am — 1 Comment

Dealix Guarantees Online Leads It Provides Dealers ... By Cliff Banks WardsAuto.com

Dealix, a division of the Cobalt Group, says it has an answer for dealers who are tired of paying for online leads that have no chance of turning into a sale.

The third-party lead vendor this month is rolling out an initiative, called Quality Pledge, which allows dealers to return leadsthat don’t match certain criteria.

Under the program dealers can return leads that do not have a working phone number for the person submitting the lead, does not represent an active in-market shopper… Continue

Added by Celza O'Brien on October 6, 2009 at 9:46am — No Comments

Free Ebook on Social Networking and Leveraging Social Media

I ran across this free ebook yesterday on social networking and was very impressed by what I learned. The sections on Facebook and Twitter were by far the best.

Here is the location where you can download it from:
http://tinyurl.com/ya2xyqo


Added by Sara Bell on October 6, 2009 at 9:42am — 2 Comments

Customer Testimonials and Upcoming Fines from FTC

FTC Endorsement Fines

Have you read the FTC rules that will apply to all consumer reviews and endorsements that are posted on the Internet or used in advertising campaigns starting December 2009?

If you have an over zealous Internet department or have hired an Automotive SEO consultant with questionable ethics, you…

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Added by Brian Pasch on October 6, 2009 at 6:00am — 2 Comments

Car Dealer Platforms Included in 2009 ASMA Report

asma-awards

The 2009 Automotive Search Marketing Architecture (ASMA) white-paper will be released at the 7th Digital Dealer Conference in Nashville.



This year, Brian Pasch and the team at PCG will review over…

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Added by Brian Pasch on October 5, 2009 at 1:46pm — 1 Comment

Psychology of Commitment and Consistency

Psychology of Commitment and Consistency



Your behavior now pays off with easy sales later

For a process to be successful, you’ll need to make commitments and consistently meet them. Getting your service process to that point takes a lot of coaching, teaching, and a very simple understanding of psychology. It is also a very rewarding position in which to find yourself. And it�s a comforting thing for a customer to know that when he or she is told something will happen, he or she… Continue

Added by Ben W. Plymale on October 4, 2009 at 3:55am — No Comments

Use it or Lose it. Local Business Listings



You may remember Ralph had a blog post a while back about Google Local Listings and how to set one up. I was totally amazed that there hasn't been even one reply to that post.



Picture this..... You're the owner of XYZ automotive in beautiful Miami Florida. You're living the life, sunshine beating down on your beautiful tan… Continue

Added by Ken Nix on October 1, 2009 at 4:00pm — No Comments

Social Media Users Thrive on Networking

Social Media Users Thrive on Networking and Depend on it as Their Most Trusted Information Source



Trusted Medium

Using social media sites for both online and offline networking is one of the most important activities among people who use Web 2.0 type sites. The results of Beresford… Continue

Added by Ralph Paglia on October 1, 2009 at 2:30pm — 2 Comments

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