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Featured ADM Member Blog Posts – October 2008 Archive (11)

How dealership employees use message boards and what can be learned from them

Does your boss, or your employees, not get social networking? Have you been trying to communicate the value of connecting with your peers at other dealerships? If so, you may find a new headlightblog.com article by fellow Automotive Digital Marketing member Robert Stribley of interest.



Robert builds a compelling cause of the value to… Continue

Added by M.S. Butler on October 30, 2008 at 2:30pm — No Comments

Five Rock-Star Ways to Brand Your Dealer's Internet Sales Department

Do you brand your Internet sales department so that every customer feels compelled to ask for you when they arrive at your dealer?



There's nothing more frustrating then looking across the showroom floor only to see YOUR customer sitting at another sales persons desk signing the paperwork for their new vehicle. This is the same customer you had been corresponding via email and phone over the last several days. Why are they buying from that guy? Why didn’t they ask for you? This… Continue

Added by Jeff Kershner on October 29, 2008 at 7:00pm — 11 Comments

My New Website

Just finished the new website come check it out...http://www.carfam.com

This site for the people in the Auto Industry and Consumers to make all of our lives easier when searching information on cars.

Added by RAZ on October 28, 2008 at 7:04am — No Comments

If You Have Knowledge - Let Others Light their Candles In It

An estimated 14,000 women gathered at the nonprofit, nonpartisan conference WeEmpower Women’s Conference held in the Long Beach Arena in Southern California yesterday along with myself. The event, which began 22 years ago as a government initiative for female small business owners and working professionals, has grown into the largest woman’s forum of its kind in the United States.



California First Lady Maria Shriver shaped this year’s… Continue

Added by Jody DeVere on October 23, 2008 at 9:00pm — 2 Comments

Discover the Best Website Analytics 5 Minute Tutorial Available for Car Dealers and their Marketing Managers!

It seems that almost everyone who is involved with using digital marketing strategies to sell more cars and trucks gets excited when they discover something useful that may have previously been hidden... The proverbial "Secret Sauce"! Well, back when I came on board at ADP, the Omniture SiteCatalyst analytics team at BZ Results sent me a link to an online training… Continue

Added by Ralph Paglia on October 18, 2008 at 6:00pm — 1 Comment

Driven for Success - Susan Scarola DCH Auto Group President and CEO to Be Honored

The Women's Automotive Association International is proud to present the 2008 Professional Achievement Award to Susan Scarola President & CEO of DCH Auto Group on Thursday November 20th, 2008 in Los Angeles at the Biltmore Hotel during the LA Auto Show preview days.

As President and CEO of DCH Auto Group of a group of over 30 dealerships in four states and growing, Susan brings to the DCH table an M.B.A. from New York University and CPA… Continue

Added by Jody DeVere on October 17, 2008 at 8:00am — 1 Comment

Spicing Up Automotive Google Adwords Campaigns

Google Display Ads Example

In recent days, Google has started to offer instant Flash "like" ads that can run in your existing Google Adwords accounts.



I created a few ads using this new offering and actually I am very pleased with the final product. The image on the left is one of the ads I created as a test for a product that we are promoting. The ad text actually "moves" as well as the logo and images.



Basically, if you have a logo and a photo of a car,… Continue

Added by Brian Pasch on October 16, 2008 at 8:30pm — No Comments

101 Link Building Tips to Market Your Dealership's Websites

Link Building... Time-intensive. Frustrating. Sometimes confusing. Yet Unavoidable. Because ultimately, it's still the trump card for dealers who want their websites to achieve higher search engine rankings.



Many of us have been hoping that the importance of links to a dealer's website would go away. In Brett Tabke's Robots.txt entry, he echoed a… Continue

Added by Ralph Paglia on October 11, 2008 at 8:30pm — No Comments

Top Ten Video Hosting, Sharing and Distribution Sites Evaluated and Ranked



Many Automotive Digital Marketing professionals have asked me "How do I get started with using Video to attract customers?"... There are a lot of ways to leverage the car buying public's seemingly insatiable appetite for online video clips. Certainly the whole industry has by now been… Continue

Added by Ralph Paglia on October 8, 2008 at 8:30am — No Comments

Franchised Dealership Closures will Increase in 2009

DETROIT, Oct 1 (Reuters) - The number of U.S. car dealerships closing is expected to increase into 2009 with as many as 3,800 dealerships at risk of closure because of dwindling sales and tighter credit, according to a newly released study by Grant Thornton LLP on… Continue

Added by Ralph Paglia on October 2, 2008 at 8:00am — 2 Comments

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