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October 2008 ADM Blog Posts (56)

AdAgencyOnline.Net Reviews AdSymetrix on Automotive Advertising Portal

AdagencyOnline.Net has been reviewing a diverse group of automotive advertising vendors on their blog talk radio station, “WAAOL, All Automotive Advertising News All The Time.” The “Lunch With Phil Discussing Automotive Advertising” show that is scheduled for this Monday, November 03rd, 2008 is an open business meeting for the affiliated automotive advertising agencies that are linked by… Continue

Added by Philip Zelinger on October 31, 2008 at 4:00pm — No Comments

VinSolutions Opens eCommerce Consulting Division

Summary: VinSolutions announces the opening of their new eCommerce Consulting Division. The company selected Chris Hanson as Director of eCommerce Consulting because of his proven track record in creating profitable dealership Internet departments.



Overland Park, KS, October 31, 2008 – VinSolutions today announced the opening of their eCommerce Consulting Division. With automotive industry sales down an average of 27 percent, dealers are… Continue

Added by Matt Watson on October 31, 2008 at 5:30am — No Comments

How dealership employees use message boards and what can be learned from them

Does your boss, or your employees, not get social networking? Have you been trying to communicate the value of connecting with your peers at other dealerships? If so, you may find a new headlightblog.com article by fellow Automotive Digital Marketing member Robert Stribley of interest.



Robert builds a compelling cause of the value to… Continue

Added by M.S. Butler on October 30, 2008 at 2:30pm — No Comments

AdAgencyOnline.Net Reviews R. L. Polk & Co. On Automotive Advertising Experts

AdagencyOnline.Net has announced that they will be conducting a review of R. L. Polk & Co. on their blog talk radio station, “WAAOL, All Automotive Advertising News All The Time” on Friday, October 31st, 2008 between 12:00 Noon EST and 12:30 PM EST. The invited representative from R. L. Polk & Co. is Michael R. Spadafore, Global Director, Consumer and Commercial Marketing for R.… Continue

Added by Philip Zelinger on October 30, 2008 at 10:46am — No Comments

Five Rock-Star Ways to Brand Your Dealer's Internet Sales Department

Do you brand your Internet sales department so that every customer feels compelled to ask for you when they arrive at your dealer?



There's nothing more frustrating then looking across the showroom floor only to see YOUR customer sitting at another sales persons desk signing the paperwork for their new vehicle. This is the same customer you had been corresponding via email and phone over the last several days. Why are they buying from that guy? Why didn’t they ask for you? This… Continue

Added by Jeff Kershner on October 29, 2008 at 7:00pm — 11 Comments

AdAgencyOnline.Net Considers CityTwist As Preferred Automotive Advertising Vendor

AdagencyOnline.Net has been aggressively reviewing cutting edge automotive advertising applications and technologies with an offer to list the providers as “preferred automotive advertising vendors” on their free automotive advertising resource / networking portal. The automotive advertising agencies that support AdAgencyOnline.Net tune into their blog talk radio station, “WAAOL, All… Continue

Added by Philip Zelinger on October 29, 2008 at 1:49pm — No Comments

Good Internet Marketing requires Work – it’s that simple!

I think we can all agree that quality never comes in an “instant” formula. Instant coffee is never as good as a “barista” would brew and your dealership’s website is in need of custom “brewing” as well.



Everyday we engage dealerships that have relied on their website vendor for that “no hassle” web solution. It only takes seconds to inspect their website to see that cars have poor pictures, missing pictures, no options listed, and poor or no descriptions.



Think of it this… Continue

Added by Blaine Twilley on October 29, 2008 at 8:49am — No Comments

Politics, Palin and the Power of the Purse - Yvonne Divita on How to Communicate with Consumers Who Control $5 Trillion

Politics, Palin & the Power of the Purse: Women's Marketing Expert Dishes on Economic Crises, Twitter and How to Communicate with Consumers Who Control $5 Trillion



Reprinted from the… Continue

Added by Jody DeVere on October 29, 2008 at 7:30am — No Comments

Templates

Im looking for Templates for a number of reasons, Follow ups, Previous Customers, Does anyone know of any websites or programs geared towards the automotive industry that fits into this catagory? Email and or regular Mail
Templates would work fine.

Added by Bob Snow on October 28, 2008 at 12:30pm — 4 Comments

Applying online strategies

In my previous two posts, “Learn online business strategies not just automotive online strategies” and "Now it’s time to get serious about that internet thing. Are you serious?!," I implied that automotive dealerships need to…

Continue

Added by Andy Warner on October 28, 2008 at 10:30am — No Comments

My New Website

Just finished the new website come check it out...http://www.carfam.com

This site for the people in the Auto Industry and Consumers to make all of our lives easier when searching information on cars.

Added by RAZ on October 28, 2008 at 7:04am — No Comments

AdAgencyOnline.Net Reviews CityTwist on Automotive Advertising Resource Portal

AdagencyOnline.Net will be conducting a review of an email based automotive advertising application seeking “preferred vendor” status on their free automotive advertising resource / networking portal. The approval process starts with a preliminary interview on the site’s blog talk radio station, “WAAOL, All Automotive Advertising News All The Time.” Ken Schwartz, the CEO of CityTwist, was invited to speak with… Continue

Added by Philip Zelinger on October 27, 2008 at 1:42pm — No Comments

AdAgencyOnline.Net Reviews R.L. Polk & Co. Lead Scoring on Automotive Advertising Experts Show

AdagencyOnline.Net has added another respected automotive advertising expert to their scheduled interviews on the site’s blog talk radio station, “WAAOL, All Automotive Advertising News All The Time.” Michael R. Spadafore, Global Director, Consumer and Commercial Marketing for R.L.Polk & Co., will discuss their unique lead scoring system with Philip Zelinger, the President of Ad… Continue

Added by Philip Zelinger on October 26, 2008 at 3:00pm — No Comments

Got Video Folks??

In the sea of boring static banners, stale color schemes, and poorly written marketing messages, it is becoming more clear that dealers who are prepared to showcase their stores with video are standing out in the crowd. Most dealers would agree, if you’re a halfway decent operation you already have compelling TV spots you’ve used to brand your store locally for years. Why not utilize those same assets coupled with the power of the internet to help drive more qualified internet… Continue

Added by Ron Harber on October 24, 2008 at 4:00pm — No Comments

Chrysler's New Online Strategy Includes Dealer Websites and Digital Advertising

Chrysler LLC is overhauling its approach to online marketing and will begin rolling out its new strategy to its dealers in the next couple of weeks. Dealers will pay 40% - 60% less than the market price for leads and websites under the new program. The strategy also will integrate all of Chrysler's and its dealers' online marketing efforts. -… Continue

Added by Ralph Paglia on October 24, 2008 at 7:30am — No Comments

If You Have Knowledge - Let Others Light their Candles In It

An estimated 14,000 women gathered at the nonprofit, nonpartisan conference WeEmpower Women’s Conference held in the Long Beach Arena in Southern California yesterday along with myself. The event, which began 22 years ago as a government initiative for female small business owners and working professionals, has grown into the largest woman’s forum of its kind in the United States.



California First Lady Maria Shriver shaped this year’s… Continue

Added by Jody DeVere on October 23, 2008 at 9:00pm — 2 Comments

AdAgencyOnline.Net Features Dealer.Com on Automotive Advertising Experts Show

Philip Zelinger, the President of Ad Agency Online, L.L.C. and host of the free automotive advertising resource portal – www.adagencyonline.net – has scheduled a review of Dealer.Com on the site’s blog talk radio station, “WAAOL, All Automotive Advertising News All The Time.” Mike DeCecco, the Director of Industry Relations for Dealer.Com, will be… Continue

Added by Philip Zelinger on October 23, 2008 at 4:08pm — No Comments

Applying Online Strategies

In my previous two posts, “Learn online business strategies not just automotive online strategies” and "Now it’s time to get serious about that internet thing. Are you serious?!," I implied that automotive dealerships need to… Continue

Added by Andy Warner on October 23, 2008 at 8:00am — No Comments

Sales is a tough racket

I was working in the Aircraft industry for years. The industry pays well as aircraft parts produce large profits. Then came 9/11/2001 the industry as a whole took a major hit. I made it until 2003 before my number came up.I was laid off. I could not make the money I did outside of the aircraft industry with the skills I had.

My wife and kids were out of town when I was laid off. I decided I wanted to get into sales because I thought If I hustled I could make the type of money I needed to… Continue

Added by Stanley Esposito on October 23, 2008 at 7:30am — 5 Comments

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