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Featured ADM Member Blog Posts – September 2018 Archive (38)

Let start again as an Entrерrеnеur

I see the wоrld аrоund us соnѕtаntlу сhаngіng, evolving, аnd tесhnоlоgу іѕ grоwіng at аn аll tіmе high.

I often wоndеr when саrѕ wіll ѕtаrt flуіng.

There is ѕо much to look…

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Added by Blazho Gjorgiev on September 30, 2018 at 6:00pm — No Comments


Vendor
Don’t ignore subprime buyers: It’s is the main source of leads for your dealership

The automotive industry has changed a lot in past few decades. Not just the modern car models, the new generation car buyers, the craze for technology, but the increasing rate of subprime buyers. 

Did you know that almost 25% car…

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Added by AutoLead Pro on September 28, 2018 at 6:00am — No Comments

The Pitfalls of Discounting Service

When it comes to sales and service transactions in the retail automotive industry, a main…

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Added by Chris Miller on September 27, 2018 at 7:30am — No Comments

Peer-to-Peer: Designing a Mentorship Program for Success

There are a plethora of training programs and trainers in the automotive industry many of which have different styles, advice, and opinions.

Often, those opinions vary widely. While training is indeed something I advocate in dealerships both as an…

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Added by Todd Smith on September 27, 2018 at 6:30am — No Comments

What We’ve Got Here is a Failure to Communicate!







Dealerships spend a lot of money on leads. The bigger the store, the more money spent. And, added to that expense are staffing costs and the time and effort involved in trying to engage with consumers who submit the leads.

 

In the car shopping process…

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Added by Brett Sutherlin on September 25, 2018 at 7:00am — No Comments

Jumpstart Automotive Media and Ipsos Unveil Joint Report on How Digital Strategies Can Close the Gap Between Dealers and Consumers; Study Sheds Light on Differences in Perceptions and Where They Align

Jumpstart Automotive Media, a leading media, insights, and marketing solutions company, today announced a joint study with research firm, Ipsos: “Today’s Auto Buyer and the Digital Retailing Experience."

The report looks at points of view of both the…

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Added by John Sternal on September 25, 2018 at 6:30am — No Comments

Autоmоtіvе Mаrkеtіng - The Vаluе of Good Prоѕресtіng

Thе wоrld есоnоmу hаѕ bееn vеrу uncooperative fоr almost any buѕіnеѕѕmеn, еѕресіаllу аutоmоtіvе dealers whо are…

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Added by Blazho Gjorgiev on September 25, 2018 at 2:00am — No Comments

AutoConverse.com Interview of Ralph Paglia

Added by Ralph Paglia on September 25, 2018 at 12:58am — No Comments

Major Replacement For the Original Subcompact SUV Pioneer: 2018 Nissan Kicks

Edgy and slightly unfamiliar designs have been gaining popularity in the auto world, and the Kia Soul is one example of an urban commuting car laden with cool tech, and capability for high fuel efficiency. The …

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Added by Ben Jansen on September 24, 2018 at 8:30am — No Comments

The Weakest Link in Data Attribution Part II: Data Standardization

Today, too many dealerships rely on old attribution models, such as first-click or last-click. While current technological advancements provide a clearer picture of marketing with more up-to-date attribution models, dealers are failing to leverage the best technology to reach…

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Added by Greg Geodakyan on September 24, 2018 at 7:00am — No Comments

Getting The Most Bang From Your Social Media Bucks

Today, it’s a well-known fact among dealers that a consistent presence on social media properties is vital to keeping their brand in front of consumers. It has also been found that some different types of content – text, images and video – perform better than others.

 

However, it’s still very…

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Added by Paul Moran on September 24, 2018 at 6:30am — No Comments

Hello, is It Me You’re Looking For?

I frequently write about how, in my opinion, dealerships would be wise to expand their thinking and change attitudes towards recall customers … and not just recall customers, but all customers

 

The customer experience is key to building customer loyalty, increasing referrals and securing repeat…

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Added by Chris Miller on September 21, 2018 at 7:30am — No Comments

How to Boost Your Recall Completion Rate

Today one of five vehicles on the road are under recall.

This year alone there have been 46 million vehicle owners notified of a recall; seven million of which are not related to the Takata airbag issue.

 

Recalls represent a significant revenue opportunity…

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Added by Scot Eisenfelder on September 21, 2018 at 7:30am — No Comments


Vendor
Don’t Miss Revenue Opportunities!!

It is widely known that Service is the lifeblood of all dealerships and, in many cases, keeps dealerships financially in the black.

With the inundation of service requests by consumers, largely due to the increasing amounts of recalls that we’ve seen in the last few years, service…

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Added by Andy Church on September 21, 2018 at 6:30am — No Comments

Can You Sell Cars On Facebook Marketplace?

Since Facebook has exploded, businesses have all rushed to capture their audience’s attention and leverage the platform’s marketing potential. In the beginning, gaining business exposure on Facebook’s platform was relatively inexpensive. As Facebook continued to modify its algorithm to appease its users and better monetize the platform when it…

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Added by Todd Smith on September 20, 2018 at 7:00am — No Comments

Happy customers grow your CSI

Intuitively speaking, customer satisfaction and customer experience are the drivers of increased profitability at your dealership. Just think of it: if your customers are happy, they will bring you more business.

In most cases, this is a fact, and car…

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Added by Thomas F. Jung on September 20, 2018 at 5:28am — No Comments

In Dealer Reviews, Women Rate Female Sales Consultants Higher Than Male Consultants

Decrease the Gender Gap and Increase Revenue

Changing Culture, Changing Tides

Women are buying 45% of all vehicles at new car dealers today. Further, whether purchasing for herself…

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Added by Anne Fleming on September 19, 2018 at 3:00pm — No Comments

Is the Pre-Qualification Game Losing You Sales?

The sheer volume of leads many dealerships receive can be overwhelming. And, not only do they have to respond (hopefully quickly) to any new leads, they are also expected to follow up with those leads with a “buy or die” mentality. I can guarantee you that whoever is responsible for following up with leads can quickly be overwhelmed by their to-do list in the…

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Added by Brett Sutherlin on September 19, 2018 at 7:07am — No Comments


Agency
The 3 Most Important Components of Your SEM Strategy

For all of its complexities, the core of a successful paid search campaign is simple:

  • Create the right ad.…

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Added by Dane Saville on September 19, 2018 at 6:02am — No Comments

Three Merchandising Best Practices to Maximize Inventory Turn

In my last blog, I discussed how dealerships can lose significant profit by failing to merchandise vehicles efficiently. Simply put, you can’t sell something nobody knows you have. And, with thousands of competing vehicles available to car buyers online, a stock photo or “photo…

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Added by John Wingle on September 18, 2018 at 7:04am — No Comments

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