Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
I see the wоrld аrоund us соnѕtаntlу сhаngіng, evolving, аnd tесhnоlоgу іѕ grоwіng at аn аll tіmе high.
I often wоndеr when саrѕ wіll ѕtаrt flуіng.
There is ѕо much to look…Continue
Added by Blazho Gjorgiev on September 30, 2018 at 6:00pm — No Comments
Did you know that almost 25% car…Continue
Added by AutoLead Pro on September 28, 2018 at 6:00am — No Comments
Added by Chris Miller on September 27, 2018 at 7:30am — No Comments
Often, those opinions vary widely. While training is indeed something I advocate in dealerships both as an…Continue
Added by Todd Smith on September 27, 2018 at 6:30am — No Comments
Dealerships spend a lot of money on leads. The bigger the store, the more money spent. And, added to that expense are staffing costs and the time and effort involved in trying to engage with consumers who submit the leads.
In the car shopping process…Continue
Added by Brett Sutherlin on September 25, 2018 at 7:00am — No Comments
Jumpstart Automotive Media, a leading media, insights, and marketing solutions company, today announced a joint study with research firm, Ipsos: “Today’s Auto Buyer and the Digital Retailing Experience."
The report looks at points of view of both the…Continue
Added by John Sternal on September 25, 2018 at 6:30am — No Comments
Added by Blazho Gjorgiev on September 25, 2018 at 2:00am — No Comments
Added by Ralph Paglia on September 25, 2018 at 12:58am — No Comments
Edgy and slightly unfamiliar designs have been gaining popularity in the auto world, and the Kia Soul is one example of an urban commuting car laden with cool tech, and capability for high fuel efficiency. The …Continue
Added by Ben Jansen on September 24, 2018 at 8:30am — No Comments
Today, too many dealerships rely on old attribution models, such as first-click or last-click. While current technological advancements provide a clearer picture of marketing with more up-to-date attribution models, dealers are failing to leverage the best technology to reach…Continue
Added by Greg Geodakyan on September 24, 2018 at 7:00am — No Comments
Today, it’s a well-known fact among dealers that a consistent presence on social media properties is vital to keeping their brand in front of consumers. It has also been found that some different types of content – text, images and video – perform better than others.
However, it’s still very…Continue
Added by Paul Moran on September 24, 2018 at 6:30am — No Comments
The customer experience is key to building customer loyalty, increasing referrals and securing repeat…Continue
Added by Chris Miller on September 21, 2018 at 7:30am — No Comments
Today one of five vehicles on the road are under recall.
This year alone there have been 46 million vehicle owners notified of a recall; seven million of which are not related to the Takata airbag issue.
Recalls represent a significant revenue opportunity…Continue
Added by Scot Eisenfelder on September 21, 2018 at 7:30am — No Comments
With the inundation of service requests by consumers, largely due to the increasing amounts of recalls that we’ve seen in the last few years, service…Continue
Added by Andy Church on September 21, 2018 at 6:30am — No Comments
Since Facebook has exploded, businesses have all rushed to capture their audience’s attention and leverage the platform’s marketing potential. In the beginning, gaining business exposure on Facebook’s platform was relatively inexpensive. As Facebook continued to modify its algorithm to appease its users and better monetize the platform when it…Continue
Added by Todd Smith on September 20, 2018 at 7:00am — No Comments
Intuitively speaking, customer satisfaction and customer experience are the drivers of increased profitability at your dealership. Just think of it: if your customers are happy, they will bring you more business.
In most cases, this is a fact, and car dealers often report to see the connection between the two parameters and…Continue
Added by Thomas F. Jung on September 20, 2018 at 5:28am — No Comments
Changing Culture, Changing Tides
Women are buying 45% of all vehicles at new car dealers today. Further, whether purchasing for herself…Continue
Added by Anne Fleming on September 19, 2018 at 3:00pm — No Comments
The sheer volume of leads many dealerships receive can be overwhelming. And, not only do they have to respond (hopefully quickly) to any new leads, they are also expected to follow up with those leads with a “buy or die” mentality. I can guarantee you that whoever is responsible for following up with leads can quickly be overwhelmed by their to-do list in the…Continue
Added by Brett Sutherlin on September 19, 2018 at 7:07am — No Comments
For all of its complexities, the core of a successful paid search campaign is simple:
Added by Dane Saville on September 19, 2018 at 6:02am — No Comments
In my last blog, I discussed how dealerships can lose significant profit by failing to merchandise vehicles efficiently. Simply put, you can’t sell something nobody knows you have. And, with thousands of competing vehicles available to car buyers online, a stock photo or “photo…Continue
Added by John Wingle on September 18, 2018 at 7:04am — No Comments