Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
I see the wоrld аrоund us соnѕtаntlу сhаngіng, evolving, аnd tесhnоlоgу іѕ grоwіng at аn аll tіmе high.
I often wоndеr when саrѕ wіll ѕtаrt flуіng.
There is ѕо much to look…Continue
Added by Blazho Gjorgiev on September 30, 2018 at 6:00pm — No Comments
Did you know that almost 25% car…Continue
Added by AutoLead Pro on September 28, 2018 at 6:00am — No Comments
Added by Chris Miller on September 27, 2018 at 7:30am — No Comments
Often, those opinions vary widely. While training is indeed something I advocate in dealerships both as an…Continue
Added by Todd Smith on September 27, 2018 at 6:30am — No Comments
In a recent blog, I wrote about how content marketing is more of a long-term play.
In addition, to attract an audience, it is vital to offer more than purely sales content and “buy…Continue
Added by sara callahan on September 26, 2018 at 7:00am — No Comments
Welcome to this week's edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. Click here to download the full…Continue
Added by Black Book on September 25, 2018 at 10:30am — No Comments
Dealerships spend a lot of money on leads. The bigger the store, the more money spent. And, added to that expense are staffing costs and the time and effort involved in trying to engage with consumers who submit the leads.
In the car shopping process…Continue
Added by Brett Sutherlin on September 25, 2018 at 7:00am — No Comments
Jumpstart Automotive Media, a leading media, insights, and marketing solutions company, today announced a joint study with research firm, Ipsos: “Today’s Auto Buyer and the Digital Retailing Experience."
The report looks at points of view of both the…Continue
Added by John Sternal on September 25, 2018 at 6:30am — No Comments
Added by Blazho Gjorgiev on September 25, 2018 at 2:00am — No Comments
Added by Ralph Paglia on September 25, 2018 at 12:58am — No Comments
Edgy and slightly unfamiliar designs have been gaining popularity in the auto world, and the Kia Soul is one example of an urban commuting car laden with cool tech, and capability for high fuel efficiency. The …Continue
Added by Ben Jansen on September 24, 2018 at 8:30am — No Comments
Are you on the lookout for LED Lighting for Car Dealerships? You have factors to understand more about Luna Energy Partners if the response is yes.
Luna Energy Partners are frequently thought about to be the one stop option for numerous kinds of LED lighting with a concentrate on LED lighting for car dealers. This consists of car dealership car park lighting and…Continue
Added by Mike KO on September 24, 2018 at 8:22am — No Comments
Today, too many dealerships rely on old attribution models, such as first-click or last-click. While current technological advancements provide a clearer picture of marketing with more up-to-date attribution models, dealers are failing to leverage the best technology to reach…Continue
Added by Greg Geodakyan on September 24, 2018 at 7:00am — No Comments
Today, it’s a well-known fact among dealers that a consistent presence on social media properties is vital to keeping their brand in front of consumers. It has also been found that some different types of content – text, images and video – perform better than others.
However, it’s still very…Continue
Added by Paul Moran on September 24, 2018 at 6:30am — No Comments
The customer experience is key to building customer loyalty, increasing referrals and securing repeat…Continue
Added by Chris Miller on September 21, 2018 at 7:30am — No Comments
Today one of five vehicles on the road are under recall.
This year alone there have been 46 million vehicle owners notified of a recall; seven million of which are not related to the Takata airbag issue.
Recalls represent a significant revenue opportunity…Continue
Added by Scot Eisenfelder on September 21, 2018 at 7:30am — No Comments
With the inundation of service requests by consumers, largely due to the increasing amounts of recalls that we’ve seen in the last few years, service…Continue
Added by Andy Church on September 21, 2018 at 6:30am — No Comments
Since Facebook has exploded, businesses have all rushed to capture their audience’s attention and leverage the platform’s marketing potential. In the beginning, gaining business exposure on Facebook’s platform was relatively inexpensive. As Facebook continued to modify its algorithm to appease its users and better monetize the platform when it…Continue
Added by Todd Smith on September 20, 2018 at 7:00am — No Comments
Vehicle Values With Historical Performance Can Greatly Increase Accuracy in Claims Adjustments
Black Book, a division of Hearst that provides industry-leading used vehicle valuation and residual value forecast solutions, today announced its History-Adjusted Valuations (HAV) data and resources will be integrated into an interface with DIMONT, one of the largest providers of insurance claims adjusting and collateral loss…Continue
Added by Black Book on September 20, 2018 at 6:53am — No Comments
Several Brands Increase Lease Prices by up to 54% on Vehicles of All Sizes as New Model-Year Units Enter Showroom; Interest Rate Hikes Take Effect
Wantalease.com, the nation’s first online car lease marketplace for new lease deals, reports the latest update on new lease offerings for the month of August. Several automotive brands significantly raised prices on lease deals for mid-size and full-size cars, as well as pickups and SUVs. With rising interest rates on new vehicles…Continue
Added by John Sternal on September 20, 2018 at 6:28am — No Comments