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Featured ADM Member Blog Posts – September 2016 Archive (71)

59% of Marketers Use Social Media for 6 Hours or More Each Week

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Added by Joey Little on September 30, 2016 at 11:52am — No Comments

#JDPowerAMR -- Dealers, Register Now to Receive Discount!

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At #JDPowerAMR, you'll hear from the best and learn from the best.…

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Added by Kris Rosychuk on September 29, 2016 at 11:00am — 1 Comment

If a Picture Is Worth 1,000 Words, How Many Is a Video Worth?

If you haven’t drunk the video marketing Kool-Aid yet. Or, perhaps are overwhelmed by the thought of creating and distributing videos, it’s time to consider the advantages of having a video marketing strategy.

 

There was a time in my career when dealers used to complain about having to take multiple…

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Added by Timmy D. James on September 29, 2016 at 5:32am — No Comments


Influencer
You Sold the Car But 72% of Customers Are Using Third-Party Mechanics. Is Your Dealership Leaving Revenue on the Table?

You Sold the Car But 72% of Customers Are Using Third-Party Mechanics. Is Your Dealership Leaving Revenue on the Table?

Service department revenue continues to increase in importance for dealerships.  With lower margins, service revenue is the bread and butter for many dealerships.…

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Added by Larisa Bedgood on September 28, 2016 at 8:23am — No Comments

The Modern Shopper Journey: It’s a Dealer Journey, Too

 

The modern car-shopper journey has changed.  It’s no longer about spending an entire day—or even multiple days—scouring a variety of dealerships for the right vehicle; instead, it’s about consumers doing smart research, knowing what they want, and determining who can best provide it for them.  Once shoppers have done their online detective…

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Added by Joey Little on September 28, 2016 at 8:17am — No Comments


Influencer
Dealers Are Asking “What Is Online Retailing, Really?”

In my many discussions with dealers, the one question that invariably comes up is “What is online retailing, really?” They’ll then begin to tell me how consumers can already buy a car online from them. They have a widget with which a consumer can get their trade value. They have an online payment calculator. Customers can…

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Added by Joe Orr on September 28, 2016 at 5:41am — No Comments

Auction Buzz

three-stooges-in-a-car

The Shill

A simple word - shill.

With so many definitions and contemplations .....

Merriam Webster defines it as:

Shill- "to talk about or describe someone or something in a favorable way because you are being paid to do it"

An auction shill refers to some one who…

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Added by Barry Neuman on September 28, 2016 at 4:08am — No Comments

The Naked Truth Exposed [EXECUTIVE EDITION]: Big Data & Attribution

Big Data & Attribution…Who Has It & How Do We Get It?

There’s good news and bad news on this topic…but mostly good. The bad news is AutoHook’s panel of marketing experts had so many dealer-submitted…

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Added by David Metter on September 27, 2016 at 12:30pm — 2 Comments

Are You Ready For Cross-Device Remarketing?

Have you ever done research on your mobile device for something you really want to purchase?

Maybe you do all that research on your desktop and make the actual purchase on your mobile phone? 

This week on Think Tank Tuesday, Paul discusses something that Google has finally…

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Added by Paul Potratz on September 27, 2016 at 12:00pm — No Comments

Google Allo Is Here PLUS LinkedIn Desktop Redesign and More!

This Week in Social Media

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Added by Joey Little on September 27, 2016 at 9:30am — No Comments

Efficiency is the Key to Loyalty

Have you ever tried to call a dealership – whether it’s to inquire about a vehicle or schedule a service appointment – just to get placed on eternal hold or thrown into someone’s voicemail? Many consumers have and, just like you, they don’t like it.

 

People are busy. When they pick up the phone to schedule…

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Added by Mike Gorun on September 27, 2016 at 6:07am — No Comments

Service Retention Relies on Consumer Trust

When a customer buys a new car from a dealership it’s almost a given that service also just gained a new customer. Most of the time, if the customer is local, they will start bringing their vehicle into the selling dealership for regular maintenance and…

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Added by Tim Clay on September 26, 2016 at 2:30pm — No Comments

The Dealership Experience: Do Your Customers Like You?

For most people, buying a car isn’t a regular, everyday activity.  It’s an occasion that doesn’t come around all that often, and when it’s time to shop for a new car, consumers expect a great dealership experience.  After all, next to a home purchase, it’s likely the second most expensive purchase for most individuals in the U.S.  Customer expectations and…

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Added by Joey Little on September 26, 2016 at 9:28am — No Comments

Oh Deer! What to do if You are in a Wildlife Collision

If you are in a collision with a deer or any other type of animal, do you know what to do? While you may think that you don't have to report it to anyone, drivers are generally responsible for notifying the authorities if they have an accident involving an…

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Added by Lizzie Weakley on September 25, 2016 at 1:30pm — No Comments

Sales Tips

Added by Jon Floyd on September 24, 2016 at 9:42am — No Comments

What's the Deal With RankBrain?

Since 2015, Google has been using something called RankBrain, and it was used to process and deliver more relevant and organic search results. How? It was even a mystery to Google!

Rankbrain not only understands language semantics, but also complex…

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Added by Paul Potratz on September 23, 2016 at 1:00pm — No Comments

60% of Millennials Block Ads; Find Social Ads More Relevant Than Search Ads

 

Busy millennials are crunched for time. They rush by in a blur, barely stopping to look at anything for more than a couple seconds—so getting and keeping their attention is…

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Added by Joey Little on September 23, 2016 at 8:13am — No Comments

Vendor Face-Off Series: CallRevu vs. DealerSpecials CallWatch

Today begins a new series on providing dealers with a comprehensive look at specific vendor products. All in an effort to bring a better customer experience to each store. Beginning with Call Monitoring, this will be focusing on two of the premier call monitoring solutions;…

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Added by Aubrey Hankins on September 22, 2016 at 12:05pm — No Comments

Website SMS Text is a must for dealers

We know that adding live chat to your dealer website is a key means to boost sales, and adding website text can boost it even more. 

Dealer website chat to text is ideal dealer website…

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Added by Big Tom LaPointe on September 22, 2016 at 4:52am — No Comments

Easy Car Shopping Ideas No One Has Thought of Yet

Are you planning on purchasing a vehicle? Before then, there are easy expert tricks you need to understand to get the perfect deal. First, note that there is a lot at stake including money, time, among others.

Shop Online for Instant Price Quotes

A lot of…

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Added by Rachelle Wilber on September 21, 2016 at 1:30pm — No Comments

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